“Midori Mayu” Silk Premium Skin Care Brand [Itoguchi] Brand 2nd Anniversary Campaign Starts on August 4th (Sun)
*Kimono Brain Co., Ltd.*
Press release: August 5, 2024
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“Midori Mayu” Silk Premium Skin Care Brand [Itoguchi] Brand 2nd Anniversary Campaign Starts on August 4th (Sun)
*~ In addition to great discount coupon presents, special sets are on sale for a limited time~*
“Midori Mayu*” silk skin care brand developed by Kimono Brain Co., Ltd. (Headquarters: Tokamachi City, Niigata Prefecture, Representative Director Matsuo Okamoto) [Itoguchi]
will start selling “Midori Mayu BODY & HAIR Moist Shampoo” on August 4, 2022. In March 2024, we will launch the “Silk Preparation Skin Care” series.
“Midori Eyebrow” has amazing charm and potential to support the beauty of your skin.
Using silk as a key ingredient, we have strived to create products that bring out the natural beauty of your skin and hair.
To express our gratitude for celebrating our 2nd anniversary, we will be holding a campaign starting Sunday, August 4, 2024.
*Green Mayu: Green cocoon. A rare species that was successfully mass-produced over a three-year period using a sterile artificial feeding annual sericulture system.
* 1. Get a “1,000 yen OFF coupon” that can be used at the official Online Store! *
For customers who love Itoguchi products or those who would like to try Itoguchi products, we will give away coupons that can be used at the official store. I
・Coupon present overview:
Distribution period: Sunday, August 4, 2024 to Saturday, August 31, 2024 Gift target: Those who order from the official online store during the above distribution period will receive a “1,000 yen OFF coupon” included with the product.
Expiration date: Until September 30, 2024 (Monday)
Terms of use: Can be used when purchasing products over 5,000 yen (tax included) at the official online store
Itoguchi Official Online Store
* 2. Comes with a convenient mini bottle *
If you purchase the following Itoguchi products from August 4th to August 31st, you will receive a mini-sized bottle that is convenient for traveling and short outings at the same price.
* ・Midori Mayu BODY & HAIR Moist Shampoo 400mL Bottle*
* ・Midori Mayu Moist Cleansing Milk 180mL*
* ・Midori Mayu Moist Rich Foam 150mL*
* ・Midori Mayu Moist Lotion 100mL*
* ・Midori Mayu Moist Cream 40g*
* 3. [Itoguchi 2nd Anniversary] 2nd Anniversary Set Vol.1*
“Midori Mayu” A special set where you can experience the UV protection power that is unique to silk.
“Midori Mayu Moist Cream” does not use UV absorbers or UV scattering agents. Achieves SPF17/PA+++ with just the power of. Protects your skin from daily UV rays.
“Midori Mayu BODY & HAIR Moist UV Spray” is a non-chemical formula*1 that achieves SPF50+/PA++++. Waterproof formula that does not leave a white cast or stickiness, and is resistant to sweat and water *2. This is a beach-friendly product that protects your skin and is also environmentally friendly, including coral reefs.
*1 No UV absorbers *2 Water resistant ☆☆
2nd Anniversary Set Vol.1
Product composition: ・“Silk preparation skin care” series 4 products (Midori Mayu Moist Cleansing Milk/Midori Mayu Moist Rich Foam Midori Mayu Moist Lotion/Midori Mayu Moist Cream) 1 item each ・Midori Mayu BODY & HAIR Moist UV Spray SPF50+/PA++++
Special set price: Regular price 20,020 yen → 16,720 yen (tax included) Sales period: August 4th (Sunday) to August 15th (Thursday), 2024 Set page URL: https://shop.silklifelab.com/products/silk_okurumi
* 4. [Itoguchi 2nd Anniversary] 2nd Anniversary Set Vol.2*
This set focuses on “moisturizing”, which is necessary in summer. Itoguchi’s signature product, “Midori Mayu BODY & HAIR Moist Shampoo,” has a formula that effectively leaves silky moisture on your hair and skin. Also, “Midori Mayu Moist Lotion” and “Midori Mayu Moist Cream” are
“Midori Mayu”
Formulated to the limit that allows silk to be used as a product. You can experience a finish that makes your skin feel like silk. Proven effectiveness in reducing the appearance of fine wrinkles caused by dryness*.
*Efficacy evaluation tested
2nd Anniversary Set Vol.2
Product composition: ・Midori Mayu BODY & HAIR Moist Shampoo Refill ・Midori Mayu Moist Lotion Refill
・Midori Mayu Moist Cream Refill
Special set price: Regular price 11,770 → 10,000 yen (tax included) Sales schedule: August 16, 2024 (Friday) to August 31, 2024 (Saturday)
For an overview of the campaign and 2nd anniversary products, please check Instagram from around 21:00 on Monday, August 5th.
An Instagram live was held on Itoguchi’s official account.
Brand PR and brand director will explain the product directly. Please take a look.
・Itoguchi official account: https://www.instagram.com/itoguchi_official/
[What is Itoguchi]
Itoguchi brand logo
Itoguchi
Based on the beauty ingredients of the precious “Midori Mayu”, we provide a clue to ideal skin care that is a little different from conventional skin care, and addresses the dryness, aging concerns, and fluctuations in skin that modern people face. I’ve suggested it. At the root of this is a sincere desire to improve the beauty of bare skin. Skin has an inherent beauty, “bare skin beauty”. “Midori Mayu” is a special silk that has amazing charm and potential to support the beauty of your bare skin.
[What is Kimono Brain]
Kimono Brain Co., Ltd.
Kimono Brain Co., Ltd., which develops and manufactures Itoguchi, has the top share in Japan in the aftercare and sewing fields for kimonos, and is a company that promotes gender equality and SDGs.
“Midori Cocoon” is stable due to the technology of “sterile artificial feeding year-round sericulture”
Established production technology. We have developed cosmetics and fabric products that utilize this technology, and have started selling them as products of the Silk Life Research Institute since 2018.
#Itoguchi
#MidoriMayu
#Silk preparation skin care
Official Online Store: https://shop.silklifelab.com/
-Company Profile-
Company name: Kimono Brain Co., Ltd.
Head Office: 6-510-1 Takadacho, Tokamachi City, Niigata Prefecture 948-0056 Representative: Representative Director Matsuo Okamoto
Established: July 1988
Capital: 90 million yen
URL: https://www.kimono-brain.com/
Business details: Kimono aftercare solution business,
Sterile artificial feeding year-round sericulture project, etc.