[MetaTokyo Co., Ltd.]
“Digital Yukata” NFT is now available for free distribution within the Metaverse! Disseminating digital fashion full of creativity by a variety of people from children to adults to the world
*MetaTokyo Co., Ltd.*
Press release: August 5, 2024
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“Digital Yukata” NFT is now available for free distribution within the Metaverse! Disseminating digital fashion full of creativity by a variety of people from children to adults to the world
*A hybrid event will be held on August 24, 2024, where avatars wearing NFT yukata will gather from around the world to experience and interact between the real world and the metaverse.*
* MetaTokyo Co., Ltd., which utilizes Web3 technology to develop a “global cultural city” within the Metaverse, is a joint venture between the Tokyo Metropolitan Government and the Tokyo Metropolitan Foundation for History and Culture.
In collaboration with Civic Creative Base Tokyo [CCBT] operated by Arts Council Tokyo, the Digital Yukata Creator Festival will be held on the global Web3 Metaverse platform starting from Saturday, March 2, 2024. This event is held in the MetaTokyo area of Decentraland. *
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In March of this year, we held a creative event to design yukata, and more than 200 designs, full of creativity from a variety of people from children to adults, were gathered, and the top 30 designs were selected through a two-month voting event starting in April. Selected. *
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The 30 selected designs will be turned into “digital yukata” that can be worn by avatars around the world in the Metaverse, and will be distributed for free starting today on the Web3 Metaverse
“Decentraland.” *
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The “Digital Yukata” will be issued and distributed worldwide as a “Fashion NFT” through the Polygon blockchain, and data such as ownership information will be recorded on the blockchain. *
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As a finale, we will hold a “Hybrid Event” on Saturday, August 24, 2024, to experience and interact between the real world (Tokyo) and the Metaverse, and the “digital yukata” created through this festival will be worn inside the Metaverse. Metaverse users from all over the world will gather together to “exchange the real world and the Metaverse experience.” *
* Distribute the venue information on the Metaverse and share it with Tokyo Innovation, the venue.
By projecting within the vision of Base (TIB), a space that fuses the real and metaverse will appear. *
* “Digital Yukata”, distribution of 30 works (from 8/5) *
*Will be distributed at the Metaverse venue of the Digital Yukata Creator Festival. *
* Official website (* https://fes.metatokyo.xyz/ * ) *
You can access the venue in the Metaverse “Decentraland” by clicking “Click here for the Metaverse venue”.
*Metaverse venue URL*
https://decentraland.org/play/?position=-140%2C-8&realm=main&island=default2g1 *Only compatible with Chrome browser or desktop app from PC. *Account registration is required to receive the digital yukata.
*Click here for selected digital yukata designs and creators* * “Hybrid Event” ~ Experience and interaction that connects the real and metaverse *
* ■Event overview*
Date and time: Saturday, August 24, 2024 11:00-13:00 Doors open 10:30 *Real venue*: Tokyo Innovation Base (Sushi Tech Square 2nd floor) 100-0005 3-8-3 Marunouchi, Chiyoda-ku, Tokyo
Click here for details https://tib.metro.tokyo.lg.jp
* *To enter, you must register to use the Tokyo Innovation Base in advance. * You can download it on your smartphone from the Apple Store or Google Play app store linked below.
*AppStore*
https://apps.apple.com/jp/app/tokyo-innovation-base/id6479402728 *Google Play*
https://play.google.com/store/apps/details?id=jp.lg.metro.tokyo.tib.app&pli=1
* Metaverse venue: *
*Digital Yukata Creator Festival*
* Official website (* https://fes.metatokyo.xyz/ * ) *
You can access the venue in the Metaverse “Decentraland” by clicking “Click here for the Metaverse venue”.
*Metaverse venue URL*
https://decentraland.org/play/?position=-140%2C-8&realm=main&island=default2g1 *Only compatible with Chrome browser or desktop app from PC. *Account registration is required to receive the digital yukata.
* ■Event details*
1. *Interact with users around the world through the Metaverse experience* 2. *Introduction and award ceremony of 30 “digital yukata” works selected as digital yukata*
3. *Photo spot where you can experience digital yukata up close* 4. * KAWAII MONSTER, whose design was created as a guest creator Monster Girl from “CAFE” will also be present, and DJ performances will be held that connect Tokyo and the Metaverse.*
5. *Talk session on Japanese culture and digital fashion*
6. * Distribution of POAP (proof of attendance NFT) and novelty items to visitors *
* ■Speakers*
*NORI*
Shibuya Future Design Producer/Representative of noriforce/Legitimate Head of Growth/Director of NEORT Co., Ltd.
Engaged in sales/marketing at Red Bull Japan. After that, he was in charge of projects for a major IT company at Herman Miller Japan. Participated in the web3/NFT field based on the experience of localizing overseas brands in Japan. As CMO of SBINFT Co., Ltd., he works with artists to plan sales, events, and promotions. We also execute product branding and launch campaigns for the marketplace. *Hancos*
Official Decentraland Ambassador.
After working as an architect in designing houses and stores, she became a full-time housewife raising children. In between raising children, I learned 3DCG on my own, and am currently producing Decentraland wearables on my own. Graduated from Musashino Art University Junior College Department of Textiles.
* Mari Asada *
CEO of MiraCreative Co., Ltd. VJ, visual artist, crypto artist. He has appeared at many domestic and international events such as J-WAVE Inno Festival, Fuji Rock, and MUTEK.JP.
Since 2021, he has been working as a web3, NFT evangelist. Head of the NFT community. Japan’s first NFT exhibition. CAWA
Sponsored by TOKYO. Exhibited at web3 events around the world. Presented at Dubai MENA ClimateWeek in 2022.
2023 Earthday Japan Network board member. Presented in 5 sessions at Dubai COP28.
Lead the 2024 RemoteControl International Competition to success. X, IG, TG: @marimosphere
* Monster Girl from KAWAII MONSTER CAFE*
The KAWAII icon girl was born at the legendary restaurant “KAWAII MONSTER CAFE”, which attracted 700,000 visitors.
With her colorful and photogenic visuals, she has gained popularity from families to overseas celebrities, and is currently active both domestically and internationally as a party girl, performing live and performing mainly on SNS and events.
TikTok: @kawaimonstercafe
Instagram: @kawaimonstercafe
Twitter : @KAWAIIMONSTERCA
* ■What is “Digital Yukata Creator Festival”? *
This is a festival that hybridizes the Metaverse and Tokyo, and allows everyone from children to adults to design “yukata” using their own creativity, and turn them into “digital yukata” that will be delivered to Metaverse users around the world.
Even those who are encountering digital creativity for the first time can come into contact with the Metaverse and Web3 through yukata design, and connect and interact with people around the world. through this festival
・The fun of turning your own drawings into digital fashion
・The excitement of seeing what you create spread to the world ・The thrill of connecting to a new world
We will work together with you to create this and disseminate it from Tokyo to the world.
Organizers: Tokyo Metropolitan Government, Tokyo Metropolitan Foundation for History and Culture, Arts Council Tokyo, MetaTokyo Co., Ltd.
Official website: https://fes.metatokyo.xyz/
*This project is a collaboration between MetaTokyo Co., Ltd., the Tokyo Metropolitan Government, the Tokyo Metropolitan Foundation for History and Culture, and Arts Council Tokyo.
This event is being carried out in collaboration with Civic Creative Base Tokyo [CCBT].
* ■Significance of this initiative by MetaTokyo*
Since 2021, MetaTokyo has been disseminating Japanese culture globally by combining technologies and platforms such as Web3 and Metaverse with entertainment, fashion, and cultural heritage.
By participating as the only official partner from Japan in global events within the Metaverse such as “Metaverse Fashion Week” and “Metaverse Music Festival,” and actively collaborating with creators from Japan and abroad, the Metaverse community is now a global one. In 2023, it was selected as the venue for a Metaverse event in
collaboration with US MTV, US TIME magazine, and others, and is also known as a “Metaverse attraction around the world.”
At this event, we will focus on “digital fashion,” which MetaTokyo has been focusing on for some time.
By combining this and NFT, digital yukata will be distributed to Metaverse users around the world, and the Metaverse users who receive them will be able to wear them. It also enables secondary
distribution, which is a feature of NFT.
As a result, the digital yukata, which serves as the “self-expression” of the creator who designed it, will be connected to the
“self-expression” of the user, whose avatar wears the digital yukata, connecting citizens and the world through digital creativity and freely expressing themselves. We will build a place where you can experience this chain.
We believe that the collaboration between “Meta Tokyo”, a global cultural city in the Metaverse, and the real Tokyo (Tokyo) represents the current state of fusion of digital and real identities and cultures. I feel that the transmission of creativity and culture that transcends distance and time differences will accelerate from here.
■* What is MetaTokyo?*
As a “Multiverse Entertainment Studio” that combines Metaverse, Web3, and real events to produce unprecedented experiences, we communicate and conduct business to the world through initiatives with domestic and international IP, brand companies, local governments, etc. We are making changes.
Within the cultural city “MetaTokyo” within the Metaverse, we will hold music/entertainment festivals, build live venues, collaborate with famous IPs, and develop digital fashion-related businesses.
[For inquiries regarding public relations, collaboration, and metaverse projects, please contact here]
MetaTokyo Hub contact@metatokyo.xyz
■*What is Decentraland?*
Decentraland is a virtual social world powered by the Ethereum blockchain and the first decentralized metaverse. Users can create, experience, and monetize content and applications, as well as participate and interact with a variety of daily community-driven events. Decentraland is owned, created and managed by users. https://decentraland.org
■*What is CCBT*
Civic Creative Base Tokyo [CCBT] is an activity base for demonstrating people’s creativity to society through art and digital technology. Equipped with spaces such as labs and studios, we aim to make Tokyo a better city through various programs including five core programs: “Meetup,” “Workshop,” “Art Incubation,” “Camp,” and
“Showcase.” This will become the driving force behind the change. https://ccbt.rekibun.or.jp/
[Inquiries regarding public relations]
Arts Council Tokyo, Tokyo Metropolitan Foundation for History and Culture Activity Support Department Digital Creative Promotion Division (Weekdays 10:00 a.m. to 6:00 p.m.)
MAIL: digital-creativity@artscouncil-tokyo.jp TEL: 03-6261-5420