[FamilyMart Co., Ltd.]
Family Mart’s popular project, which is good for your wallet, is “probably” 40% off this year!? “It’s as big and delicious as the price is! Maybe a 40% increase strategy” ~ Starting August 6th (Tuesday), all 12 products will change weekly. Appearing one after another! ~ *FamilyMart Co., Ltd.*
Press release: August 5, 2024
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Family Mart’s popular project, which is good for your wallet, is “probably” 40% off this year!? “It’s as big and delicious as the price is! Maybe a 40% increase strategy” ~ Starting August 6th (Tuesday), all 12 products will change weekly. Appearing one after another! ~ FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Kensuke Hosomi) continues to work on this* Among the five keywords, “more delicious” and “fun and advantageous” * As part of this campaign, the fourth campaign to increase the quantity of various popular products at “the same price” will be held from August 6, 2024 (Tuesday) at approximately 16,300 FamilyMart stores nationwide. Masu.
Also, from the same day, a new TV commercial “2024 Maybe 40% Increase Strategy” starring Kotaro Yoshida and Rikako Yagi will be aired nationwide.
*Additional products will end as soon as they run out, even during the campaign period.
* ■The popularity is about twice as high! ? This year it’s “probably 40%”! ? All 12 products are coming one after another! *
“40% Increase Strategy” is a campaign that started in honor of FamilyMart’s 40th anniversary in 2021. We have increased the quantity of various popular products by 40% at “the same price” and have been very well received by our customers every year.
This year, in addition to Famichiki, bento boxes, sandwiches, confectionery, and drinks, we will also be introducing the “Butter Biscuit Sandwich,” which has sold over 30 million units in total, and the “Ice Cream” category, which will be available for the first time in the “40% Increase Strategy.” A total of 12 products will be released one after another on a weekly basis, including “Taberu Farm Milk”.
This campaign receives a variety of responses every year, and the number of posts about “40% more” on the web and social media is increasing year by year, as it is a generous project that is good for your wallet. In 2023, we will see many SNS posts with photos of “I bought it” and “I measured it and compared it.” The amount of talk about “40% increase” is also increasing year by year, and compared to 2021, when the campaign was first held, the amount of topics talked about has approximately doubled (*). In response to the fact that our customers are loving and enjoying our products, we are not only concerned about the value and taste, but also the excitement of wondering how much more each product has added! Because we want you to experience it, this year we will be holding a campaign called “Same price!! “Probably” 40% increase strategy”.
Please take this opportunity to try out our annual summer campaign. *Quantity of the keyword “40% increase” in Google Trends from July 2021 to September 2023
* ●1st week release product: Released on Tuesday, August 6, 2024 *Ends as soon as supplies last*
* (Photo left: regular product, right: increased quantity product) * [Product name]: Famichiki (boneless)
[Price]: 213 yen (230 yen including tax)
[Release date]: Tuesday, August 6, 2024
[Release area]: Nationwide
[Contents]: The weight (*) of the popular and signature product Famichiki has been increased by “probably 40%.” You can enjoy the crispy texture of the batter and the flavor of the tender, juicy chicken.
*This is a comparison based on standard weight, and there may be individual differences.
*Prices vary in some areas.
[Product name]: Mentaiko seaweed bento
[Price]: 426 yen (460 yen including tax)
[Release date]: August 6th (Tuesday) to August 12th (Monday), 2024 [Release area]: Nationwide
[Contents]: Nori bento with an assortment of mentaiko, fried white fish, chikuwa isobe tempura, croquettes, etc. All ingredients and rice have been increased by “probably 40%.”
[Product name]: Butter biscuit sandwich with cheese
[Price]: 230 yen (248 yen including tax)
[Release date]: August 6th (Tuesday) to August 12th (Monday), 2024 [Release area]: Nationwide
[Contents]: Fermented butter-scented biscuits sandwiched with butter cheese cream made from Danish cream cheese and Hokkaido mascarpone cheese. The weight of the entire product has increased by “probably 40%.”
[Product name]: Mega Lifeguard 700ml
[Price]: 150 yen (162 yen including tax)
[Release date]: Tuesday, August 6, 2024
[Release area]: Nationwide
[Contents]: Lifeguard, a long-selling carbonated drink known for its camouflage yet conspicuous packaging, is available in 700ml
exclusively at FamilyMart. He’s drinking “probably 40% more” of the Super Life Drink, which has seven vitamins, seven amino acids, honey and royal jelly.
*●2nd week release product: Released on Tuesday, August 13, 2024 *Ends as soon as supplies last*
* (Photo left: regular product, right: increased quantity product) * [Product name]: Taberu Farm Milk
[Price]: 202 yen (218 yen including tax)
[Release date]: Tuesday, August 13, 2024
[Release area]: Nationwide
[Contents]: Milk ice cream with a rich yet refreshing taste made with 56% Hokkaido milk and Hokkaido cream, with “probably 40% more”. *Prices vary in some areas.
[Product name]: Ham lettuce egg sandwich
[Price]: 241 yen (260 yen including tax)
[Release date]: August 13, 2024 (Tuesday) to August 19, 2024 (Monday) [Release area]: Nationwide
[Contents]: The sandwich combines ingredients such as ham, cucumber, lettuce, and egg salad, and the price is the same, with one extra piece, “probably 40% more.” Accented with tartar sauce made with onions and pickles.
[Product name]: Rich flavor cheese crackers
[Price]: 156 yen (168 yen including tax)
[Release date]: Tuesday, August 13, 2024
[Release area]: Nationwide
[Contents]: Bite-sized crackers made with 4 types of cheese powder (blue cheese, cheddar cheese, parmesan cheese, camembert cheese) with “probably 40% more quantity.” Limited to 330,000 meals.
*Prices vary in some areas.
[Product name]: Crunchy chocolate
[Price]: 147 yen (158 yen including tax)
[Release date]: Tuesday, August 13, 2024
[Release area]: Nationwide
[Contents]: In order to create a satisfying texture, the crunch chocolate is made with 3 types of ingredients (hard-baked biscuits, crushed biscuits, and waffle cones) and has a “probably 40% increase” that allows you to enjoy the crunchy texture. Limited to 260,000 meals.
*Prices vary in some areas.
* ●3rd week release product: Released on Tuesday, August 20, 2024 *Ends as soon as supplies last*
* (Photo left: regular product, right: increased quantity product) * [Product name]: Mapo tofu bowl with richness and aroma
[Price]: 417 yen (450 yen including tax)
[Release date]: August 20th (Tuesday) to August 26th (Monday), 2024 [Release area]: Nationwide
[Contents]: Authentic mapo tofu bowl that has the flavor of soy sauce such as bean sauce and spicy sauce, and has “probably 40% more quantity” so you can feel the umami even in the spiciness. The amount of attached pepper has also been increased to 2 pieces.
[Product name]: Teriyaki chicken and egg sandwich
[Price]: 313 yen (338 yen including tax)
[Release date]: August 20, 2024 (Tuesday) to August 26, 2024 (Monday) [Release area]: Nationwide
[Contents]: A sandwich that combines charcoal-grilled teriyaki chicken with egg salad and boiled eggs.The price is the same, with an extra piece of the sandwich, “probably 40% more.”
[Product Name]: Aerial Luxury Shio Butter Flavor
[Price]: 139 yen (150 yen including tax)
[Release date]: Tuesday, August 20, 2024
[Release area]: Nationwide
[Contents]: A 4-layer corn snack created using a unique manufacturing method, with “maybe 40% more volume.” A luxurious shio butter flavor characterized by the richness and salty taste of butter. Limited to 210,000 meals.
*Prices vary in some areas.
[Product name]: Gateau chocolate-style chocolate with a moist texture [Price]: 139 yen (150 yen including tax)
[Release date]: Tuesday, August 20, 2024
[Release area]: Nationwide
[Contents]: Moist textured cocoa cookie coated with chocolate, gateau chocolat style chocolate with “probably 40% more quantity”. Limited to 260,000 meals.
*Prices vary in some areas.
※The image is an image.
*For products eligible for the reduced tax rate, the tax-included price is displayed at 8% consumption tax.
*Items may not be available or prices may vary depending on the region or store. *Limited quantity.
*Sales quantities vary at each store.
* ■New TV commercial starring Kotaro Yoshida and Rikako Yagi will be aired nationwide! *
New TV commercial “2024” starring Kotaro Yoshida and Rikako Yagi will start from August 6, 2023 (Tuesday).
The “Probably 40% Increase Strategy” version will also be aired nationwide. Please pay attention to Kotaro Yoshida and Rikako Yagi as detectives as they approach the truth behind FamilyMart, where popular standard products are being introduced one after another with 40% more quantity.
URL: https://youtu.be/zuPimmFo0WA
Under the motto “FamilyMart for you, for combinations,” FamilyMart strives to become an indispensable place that goes beyond convenience by being close to the local community and connecting with each customer like family.
that’s all