[Econte Co., Ltd.] Solve the “difficult to understand” white paper that over 60% of companies cannot fully use!
*Econte Co., Ltd.*
Press release: August 5, 2024
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Solve the “difficult to understand” white paper that over 60% of companies cannot fully use!
*Started white paper production service specializing in SaaS services* Communicate clearly and lead to results! White paper [provided by Econte] Econte Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, CEO: Tomonori Takihi) uses information design and creativity to convey the good things in the world in an easy-to-understand manner.
Econte (hereinafter referred to as “Econte”) is pleased to announce the launch of a white paper production service specializing in SaaS services.
Econte has produced white papers for over 150 BtoB companies. Based on the knowledge we have accumulated from our track record, we
We provide a white paper that accurately captures the value of the service, makes it easy to understand with a design using information structure and data visualization technology, and contributes to lead acquisition.
URL: https://econte.co.jp/service/whitepaper/
Production results: https://econte.co.jp/works/service/white-paper/
*Create content that accurately conveys what you want to convey and contributes to results*
* Features of the white paper provided by Econte *
Accurate information structure
1. Accurate information structure
In order to create an easy-to-understand white paper, it is important not only to make the design beautiful, but also to organize the information. We create white papers that are easy to understand without being overloaded with information, taking into account the story and information design process from the reader’s perspective. visualization
2. Visualization
Cloud services provided by SaaS companies are intangible products, so visualization is the key to communicating the value of the service. We will create a white paper that visually conveys the value of your know-how and services using illustrations, infographics, and illustrations.
BtoB marketing track record and know-how
3. BtoB marketing track record and know-how
At Econte, we have provided a wide range of support for content marketing for many BtoB companies, mainly SaaS companies. More than just a production company, we can accompany you in the PDCA cycle that leads to results, from strategy formulation to production, customer attraction, and effectiveness verification.
*More than 60% of companies are not able to use it properly! ? White paper as the optimal solution for lead acquisition*
Questionnaire survey on lead acquisition and lead development (researched by Econte)
Econte conducted an internet research survey targeting 400 marketers, “Survey on Lead Acquisition Policies” (
https://econte.co.jp/works/survival-lead-acquisition/
), the most common routes to acquiring new leads after the
coronavirus outbreak were 1st place: Web seminars, 2nd place: Online exhibitions, and 3rd place: White papers.
White papers can be used effectively in webinars and exhibitions, but according to the same survey, 61.3% of respondents said they do not use white papers for marketing. On the other hand, when we asked white paper users whether they felt it was effective, about 80% answered that they were.
Whitepaper is a highly versatile tool for acquiring new leads in a variety of situations, but we found that many companies were unable to make full use of it due to production issues, which led to the launch of this service.
* Solving three challenges in white paper production *
At Econte, * “production issues”, “result issues”, and “resource issues”* In response to this, we propose plans aimed at marketing goals, and provide one-stop services from writing to design based on an information structure that selects and selects information from an objective perspective.
Three challenges in white paper production
– *Production issues*
When I tried to fill it with information, it ended up being just text. I don’t have the know-how to create it, so it ends up looking like a Powerpoint document.
– *Achievements*
It’s good that we made it, but we haven’t been able to get any leads. Even if it is downloaded, it will not lead to business negotiations.
– *Resource challenges*
I’m so busy with work that I don’t have time for production. We want to reduce the amount of effort required in each process from planning to design.
Examples of achievements
– *Nurabo Co., Ltd.*: Supported the production of “Backlog” materials and many other productions
By properly receiving what we want to do and giving it a form, we are able to provide products that meet the needs of our customers.” (Nurabo Harada, Inc.) *
LINE Yahoo! Corporation*: Created LINE official account [First time message delivery guide]
“Easy to communicate and understands even abstract requests and gives them form.” (LINE Yahoo! Co., Ltd.)
(Mr. Saito) “Highly praised not only by outsiders but also within the company for being easy to communicate.” (Mr. Watanabe, LINE Yahoo! Co., Ltd.)* Money Forward Co., Ltd.*
:Produced many downloadable materials and white papers
*Service start benefit*
To commemorate the launch of the service, we are giving away a white paper production checklist that shows a professional perspective! Please use all means.
■Download URL:
https://econte.co.jp/download/wp_checksheet