Cheerio Corporation Co., Ltd.
This year too, it has made a grand appearance. “Mega Lifeguard” (700ml) will be released exclusively at FamilyMart!
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Cheerio Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo,
Representative Director: Haruki Suga) will be selling a special large-capacity bottle of the long-selling product “Super Lifeform Drink Lifeguard” called “Mega Lifeguard” in limited quantities from August 6, 2024. It will be sold at FamilyMart stores nationwide. Third release due to great popularity! “Win this time (too?)! Honestly, the 3rd MEGA lifeguard giveaway campaign” will be held!
[Image 1: https://prtimes.jp/i/9781/66/resize/d9781-66-8c11fb4da13b4a8e77fd-0.jpg&s3=9781-66-a34a9d8742f71925f394d6f3974f00bf-3900×2189.jpg] “Mega Lifeguard” was released in 2022 in conjunction with FamilyMart’s “Same price!! 40% increase strategy”. In response to many customer feedback such as “I can drink a lot and am very satisfied” and “I wish they would release it again,” it has been decided that it will be released again this year, just like last year! “Mega Lifeguard” is approximately 1.4 times larger than the regular size Lifeguard (500ml) and has an outstanding presence. Recommended for those who want to drink a large amount of Lifeguard or those who want to share it with friends and family. We are running our third campaign this year! Please check Cheerio Official X for details.
This year also comes with a new design bottle!
[Image 2: https://prtimes.jp/i/9781/66/resize/d9781-66-60e8e13e820b8597f497-1.jpg&s3=9781-66-b9fb7ef8d564812ce385b428d0c5cf64-3900×2028.jpg] The 2024 lifeguard design has been redesigned to create a unified color scheme, combining the luxurious and bright “LIFEGUARD” logo with yellow fire. Pay attention to Usada riding a classic and cool hot rod car and the cute cap design. Please pick up the 700ml bottle, which is different from the usual 500ml, and check out its presence.
About “Super Lifeform Drink Lifeguard”
Lifeguard is a survival drink that has been enjoyed by everyone for 38 years since its release in 1986. Containing 7 vitamins and 7 amino acids, as well as honey and royal jelly, it has a mild taste and is popular among a wide range of generations, from children to adults. The eye-catching color of the liquid is the same as the color of the vitamin, and no coloring agents are used. When it was released 38 years ago, the package featured a camouflage pattern, which was unusual for soft drinks, and it became a hot topic of conversation. Since 2009, it has been designed by M&K CUSTOM SIGNS / MAKOTO, the leading pinstripe designer in Japan, and has adopted lifeguard camouflage with an original character (Usadar) hidden. In addition, we want to please our customers without forgetting our sense of fun, so we draw and change the LIFEGUARD logo and characters every year. “Even though it’s camouflage, it stands out!” Utilizing the package design, we are not only selling beverages, but also collaborating with gummies and soft candies, which have been well received.
Product information
[Image 3: https://prtimes.jp/i/9781/66/resize/d9781-66-912223c0b547f3cebb87-2.png&s3=9781-66-6434403b02f6e511ca97c0c467af2c03-306×637.png ]
Product name: Mega Lifeguard Name: Carbonated drink Contents: 700 ml Ingredients: Saccharides (sugar (made in Japan), high fructose corn syrup), honey, royal jelly/carbonic acid, flavoring, acidulant, V.C., preservative (sodium benzoate) ), caffeine, niacin, sodium glutamate, glycine, sodium aspartate, alanine, isoleucine, calcium pantothenate, phenylalanine, hesperidin, V.B2, V.B6, threonine, V.A, folic acid Release date: August 6, 2024 Release price: 162 yen (tax included) Sales: FamilyMart nationwide *May not be available at some stores Cheerio Official X (https://twitter.com/cheeriojp) FamilyMart Official X (https://twitter.com/famima_now)