Business Guide Co., Ltd.
“Monthly Gifuto PREMIUM” August issue is now on sale! Special features on gift store reports & wrapping trends, useful home appliances, gadgets, travel goods, pet business, etc.
We covered gift shops and lifestyle proposal shops during the midsummer sales season. In addition, it is packed with must-see information such as trends in zodiac signs, calendars, lucky charms, and year-end and New Year supplies, useful home appliances from exhibitors at this fall’s gift show, and high-quality travel goods. ……
Business Guide Co., Ltd., which operates Japan’s largest international trade fair for personal gifts and household goods, “Tokyo
International Gift Show” (*1), has published “Monthly Gifuto PREMIUM” 2024, a magazine specializing in gift business, retail, and distribution. The August issue was released on Thursday, August 1st. *1: Japan’s largest international trade fair for personal gifts and household goods (*2)
*2: According to our own research (survey date: July 2024), previous performance (held from February 6th to 8th, 2024): Number of exhibitors: 2,939, number of visitors: 223,040
[Image 1: https://prtimes.jp/i/33104/219/resize/d33104-219-8f1b3d29d85e44533e82-0.jpg&s3=33104-219-585eafafe5326ce6c88a7bb492cc8c94-2020×2700.jpg] August issue hot topics
■Introductory feature: A new beginning for gifts Trends in the shop report/wrapping market during the midsummer shopping season The overall gift market is on a recovery trend. Due to the coronavirus pandemic, gifts that can be given online to compensate for not being able to meet in person have become popular, and gifts are being reconsidered as a communication tool to convey your heart to the other person. In this issue, we will explore the latest gift trends through reporting on gift shops in the Kanto area that are active in the midsummer sales season, as well as interviews with wrapping products that continue to make proposals in line with the changing times. -Gift shops listed (in no particular order) – Shady Salad Hall Higashi Koshigaya store (Koshigaya City, Saitama Prefecture), Shady Salad Hall Iwatsuki Ueno store (Saitama City, Saitama Prefecture), Kaneko Store/Shady Salad Hall Atsugi Mita store (Atsugi City, Kanagawa Prefecture)
[Image 2: https://prtimes.jp/i/33104/219/resize/d33104-219-3b24a099c02bc325502c-1.jpg&s3=33104-219-46cad0060fcc7034a1f96d50ca683654-3900×2601.jpg] Shady Salad Hall Higashikoshigaya store
– Listed wrapping supplies companies (in no particular order) – Aoyama, Shimojima, Wrapping
[Image 3: https://prtimes.jp/i/33104/219/resize/d33104-219-8c8a96ee4eb5cf1f1fd2-2.jpg&s3=33104-219-1d34c194bc212a5a4f087b24e79f68a5-3900×2601.jpg] Wrapping market trends/Aoyama
■Personal gift marketing The lifestyle proposal type shops that have appeared in recent years are a business format that is highly compatible with “gifts” as they allow customers to express their individuality and feelings toward the other person through the selection of items. Through interviews with leading shops, we will explore how such shops view gifts and utilize them in planning, product development, sales promotion, and operations. -Companies and stores listed (in no particular order) – Mark Style Azabudai Hills, Beauty Stand Plus, Etoile Kaito, Geidai Art Plaza (Shogakukan), Art Box
[Image 4: https://prtimes.jp/i/33104/219/resize/d33104-219-c28f9d73e42122e1873a-3.jpg&s3=33104-219-1f972067cf7793d0f806365b27f0dba9-3900×2601.jpg] art box
■Featured themes: Zodiac signs, calendars, useful home appliances and gadgets, travel goods, pet business “Zodiac signs, calendars, lucky charms, year-end and New Year’s supplies” As usual at this time of year, we will be introducing next year’s calendars, as well as year-end and New Year’s products and lucky charms. We also interviewed Kunio Tsuyakuchi, president of Todan Co., Ltd., which has been selling calendars for over 120 years since its founding, about trends in calendars and the latest status of the variety of lucky charms that have spread in recent years.
[Image 5: https://prtimes.jp/i/33104/219/resize/d33104-219-f5114fbbd86e2f03f32b-4.jpg&s3=33104-219-e61dbf74fe02f442bd38fb6d305d5fde-3900×2601.jpg] Zodiac signs/lucky charms/New Year’s supplies
“Recommendations for useful home appliances and digital gadgets” A variety of home appliances and gadgets have appeared that respond to changes in lifestyle, diversifying values such as food and pets, hobbies and preferences, climate, and disaster prevention. At the Tokyo Gift Show to be held this fall, we are planning to introduce a selection of household appliances that are perfect for gifts, and this time we will be introducing convenient home appliances and digital gadgets that are carefully selected by our editorial team and are fun to use and happy to receive. .
[Image 6: https://prtimes.jp/i/33104/219/resize/d33104-219-7eafedc4e6be025051a0-5.jpg&s3=33104-219-8b658d377b8c562c04145fe94bf7ec3d-3900×2601.jpg] Eles/Plata/Smile Kids/Metex etc.
“‘Spepa’ is also outstanding! Travel goods that enhance the
cost-performance/taipa of your trip” While travel demand is making a V-shaped recovery, due to the effects of the weak yen and rising prices, the cost-effective “cospa” and even time-effective “taipa” are decreasing. It has a big impact on travel satisfaction. In addition, the “space efficiency” of your luggage is also important for a comfortable trip. This time, we will be covering the travel supplies section of the influential store Hands, and will also be introducing useful travel goods from exhibitors this fall, including Doritec Co., Ltd., a gift show regular.
[Image 7: https://prtimes.jp/i/33104/219/resize/d33104-219-bb483e6ffb11bc74022f-6.jpg&s3=33104-219-7356378b9cad4b3e5f7c57795eab0b26-3900×2601.jpg] Convenient travel goods from this fall’s gift show exhibitors such as Doritec “The pet-related market is expanding due to ‘familyization'” While the number of pets kept has hit a plateau, it is said that the cost that owners spend on each pet is increasing. The number of people who consider their pets to be part of their family is increasing, and the products and services that help pets live healthier and more comfortably are diversifying. This time, we will interview companies that provide value-added pet products in various fields such as food, clothing, shelter, and healthcare, to understand the needs and seeds of the pet-related market. -Companies listed (in no particular order)- Creative Yoko, PETOKOTO, Tretta Cats, Jennylen, So Experience
[Image 8: https://prtimes.jp/i/33104/219/resize/d33104-219-fcd26c1db4800bdc5e18-7.jpg&s3=33104-219-a0d3f05c49db5185584d1db2d60afb34-3900×2601.jpg] Toretta Cats/Jenny Wren
■Other Introducing the popular “Takasupa” interior that allows you to freely customize your space with magnets. Furthermore, it is full of useful information for gift distribution, such as Taiwan-related information such as the Taiwanese Literature Expo and pop-up shops in Tokyo, special interview articles with Korean market experts, and a series on sustainability.
Media information
Monthly Gifuto PREMIUM August 2024 issue Release date: Thursday, August 1, 2024 *Electronic version will be released on Saturday, August 10, 2024 List price: 1100 yen (base price 1000 yen) Sales format: Media sites, major Click here for details on bookstores, Fujisan magazine service, Amazon Kindle, etc. (Monthly Gifuto PREMIUM official website) https://www.giftbook.co.jp/premium/■Application for subscription You can order now using the form below https:/
/www.giftbook.jp/form/purchase/index.htm→Select “Watch PR TIMES” and apply. ■We are currently recruiting for advertisements.We will propose the most suitable plan for your product. Please feel free to contact us. Person in charge: Advertising Sales Department TEL: 03-3843-9854 ■Main features from next issue onwards – September 2024 issue (scheduled to be released on Monday, September 2, 2024) 98th Tokyo International Gift Show Autumn 2024 Buyer’s guidebook, interviews with top executives in the distribution industry, gourmet show-related “Japanese dashi”, etc. October 2024 issue (scheduled to be released on Tuesday, October 1, 2024) 70th International Premium Incentive Show Autumn 2024 Buyer’s Guide Books, sales promotions, corporate gifts, the role of brick-and-mortar stores, creative toys, etc. November 2024 issue (scheduled to be released on Friday, November 1, 2024) Rimbell special feature, etc. ■Subscription target: Subscribe to those involved in Gito market and distribution. I have received it.・Major gift wholesaler ・Gift shop managers, executives, sales personnel ・Influential manufacturer managers, development personnel, sales personnel ・Department stores, mass retailers, specialty stores: store managers, buyers, MD ・Sales promotion, marketing,
advertising・Construction・Building・Real estate・Renovation
industry・Embassies・Administration・Public organizations ■Inquiries Business Guide Co., Ltd. Sales Promotion Department Person in charge: Sugihara 2-6-2 Kaminarimon, Taito-ku, Tokyo 111-0034 Gifuto Building TEL: 03-3843-9854
More details about this release:
https://prtimes.jp/main/html/rd/p/000000219.000033104.html