[Whisk E Co., Ltd.]
The SNS campaign “Let’s liven up Summer Sonic with Busker Ball!” starts on August 6th (Tuesday), where you can win original Busker goods that are useful at music festivals and leisure scenes! *Whisk E Co., Ltd.*
Press release: August 5, 2024
**
The SNS campaign “Let’s liven up Summer Sonic with Busker Ball!” starts on August 6th (Tuesday), where you can win original Busker goods that are useful at music festivals and leisure scenes! *Irish Whiskey “THE
BUSKER” will liven up Summer Sonic with a variety of content! Details of the Summer Sonic booth where you can have the best time with your friends through “Busker x Music” have also been announced! * *Image is from X campaign
Whisk E Co., Ltd. (Chiyoda-ku, Tokyo, President Kimitaka Toyama) is the import agent for the Irish whiskey brand “THE BUSKER.”
Busker)” (hereinafter referred to as Busker) is an urban music festival “SUMMER SONIC
2024″ (hereinafter referred to as “Summer Sonic”), the SNS campaign “Let’s liven up Summer Sonic with Busker Ball!” will be held from August 6th (Tuesday) to August 26th (Monday), where you can win original Busker goods. This will be carried out on a limited basis. Also, booth visuals and content details for Summer Sonic will be announced! Buskers will liven up Summer Sonic again this year!
* ■Anyone can participate! We are running an SNS campaign where you can win original busker goods that can be used at festivals! * With Summer Sonic just around the corner, we will be holding an SNS campaign “Let’s liven up Summer Sonic with Busker Ball!” for a limited time to further get you in the mood (for official X & Instagram). Follow Whisk-E’s official SNS account and repost (X) or like the campaign posts! (Instagram) Then, a total of 1,100 people will be randomly selected to purchase the “Busker Original”, which is perfect for music festivals and other summer outdoor scenes.
Get a wristband as a gift! The vivid green wristband can be used as an item to wipe sweat or as a fashion accent.
Additionally, for a W chance, if you quote (X) or comment (on Instagram) the song you would like to listen to while drinking Busker Ball, 20 people in total will be entered into a lottery to win the Busker Ball, which all staff members will wear at the Busker Booth at Summer Sonic.
Uniform” as a gift! It resembles the sound of the signature cocktail “Busker Ball” and is inspired by a “basketball” uniform, which has a strong affinity with music and street culture. With its baggy silhouette and breathable texture, it’s the perfect summer item for both city and outdoor activities.
Whether you are attending Summer Sonic or not, be sure to get original goods that are perfect for the music festival scene and enjoy summer with the buskers!
* -Campaign overview-*
*Held simultaneously on X and Instagram*
1. Summer Sonic store opening* “Busker original wristband”*
Presents to 1,100 people in total (X: 1,000 people / Instagram: 100 people) 2. Summer Sonic Store Opening* “Busker Ball Uniform”*
Presents to 20 people in total (X: 10 people / Instagram: 10 people)
* -Prize image-*
* 1. Busker original wristband *
* 2. Busker ball uniform (reversible) *
*Campaign name: “Let’s liven up Summer Sonic with Busker Ball!”* Application period: August 6, 2024 (Tuesday) 12:00 to August 26, 2024 (Monday) 23:59
Application method:
* [In case of X]*
1. Follow the X account (@WhiskeLtd) and repost the campaign post 2. Quote the song you want to listen to while drinking Busker Ball and add “Cheers with Busker Ball”!
*[For Instagram]*
1. Follow the Instagram account (@whiske_jp) and “like” the campaign posts. 2. Comment on the campaign post with “Songs you want to listen to while drinking Busker Ball” and apply for a W chance.
*Winners announced after the lottery will be notified via direct message to the account you applied for.
Official account:
X (https://x.com/WhiskeLtd)
Instagram (https://www.instagram.com/whiske_jp/)
* ■This year’s busker booth has a design inspired by a “radio cassette player”! Enjoy “Busker x Music” with your friends! *
The most popular Irish whiskey “Busker”, which achieved the No. 1 annual sales volume in Japan in 2023 (*1) in the Irish whiskey category in Japan, has a brand concept that means “street musician” in English. One of our goals is “affinity with music.” Summer Sonic, which we have been supporting since last year, offers a variety of experiences under the theme of “Busker x Music,” and this time, in its second year, the booth design also expresses “affinity with music.” The façade is inspired by the “radio cassette player” that enlivens street culture, and the photo spot space is studded with “cassette tape” gimmicks that have been attracting a lot of attention from young people in recent years, further exhilarating the spirits of visitors who enjoy music at Summer Sonic.
On the day of the event, we will be introducing the “Busker”, which features a gorgeous fruit aroma, soft taste, and smoothness produced by three barrels: bourbon barrels, sherry barrels, and Marsala wine barrels.
Popular signature cocktails “Busker Ball”, “Busker Ginger & Lime”, and “Busker Ball” using “Irish Whiskey”.
Two areas have been created where you can enjoy your time at Summer Sonic even more while enjoying three types of Coke & Lime cocktails. The first is an area where you can keep your best moments at Summer Sonic as memories in various ways, such as the “Legal Wall” where you can freely express and draw your current feelings, and photo spots full of tricks that will make you want to take pictures. The second is a bar area where you can experience special content expressing “busker x music” that will start at the same time as Summer Sonic. You can enjoy the music while drinking a busker cocktail. We are also implementing a social media-linked project where you can receive wonderful items on the spot.
If you post a photo of your best moment at Summer Sonic with the tag “#Cheers with Busker Ball,” you will receive a sticker with a graffiti design printed on the spot. Furthermore, for those who follow the official SNS after posting, we will give away wonderful original goods that you will want to use immediately at Summer Sonic. (Presentation of SNS linked project
(This is on a first-come, first-served basis, so it will end as soon as it runs out.)
Let’s enjoy “music” at Summer Sonic this summer with the popular Irish whiskey “Busker”, which is the No. 1 selling (*1) in Japan! (*2)
* [SUMMER SONIC 2024 (Summer Sonic) Event Overview] *
■Event period: August 17th (Sat) and 18th (Sun), 2024
■Hours: Doors open 9:00 / Performance starts 11:00 (Tokyo, both days)
■Location:
Tokyo Venue / ZOZO Marine Stadium & Makuhari Messe (1 Mihama, Mihama-ku, Chiba City, Chiba Prefecture)
Osaka venue / Expo’70 Commemorative Park (Senri Expo Park, Suita City, Osaka Prefecture)
*SONICMANIA 2024: Friday, August 18, 2024 Doors open 19:00 / Start 20:30 @ZOZO Marine Stadium & Makuhari Messe
■Planning, production and management: Creative Man Production Co., Ltd. ■“SUMMER SONIC 2024” official website: https://www.summersonic.com/
■THE BUSKER IRISH WHISKEY Product Overview
This ice cream is made at Royal Oak Distillery, Ireland’s only distillery that started operations in Carlow, Ireland in 2016 and can produce three types of whisky: single malt, single pot still, and single grain. Rich whiskey brand. A whiskey that allows you to enjoy the tropical flavor that is the charm of Irish cuisine, and will be on sale in 2020. The following year, in 2021, at the Wine Enthusiast Magazine Awards, we won the highest award in the Irish Blend category, beating out other well-known brands.
Awarded “Do”. In 2023, the distillery will also release its “first” small batch bottling. Recently, at the “World Whiskey Awards 2024”, which determines the highest award in each category from whiskey entries from all over the world, “Basker”
“Single Malt” won category gold, “Busker Small Batch Single Pot Still” and “Busker
“Irish Whiskey” won a silver medal. Furthermore, Irish whiskey is currently the hottest topic, ranking first in the Irish whiskey category in Japan in terms of annual sales in 2023 (*1).
*1: Based on annual sales volume in 2023. By IWSR (The International Wine and Spirits Record)
From the research report “Executive Summary Report 2024 Japan” *2: Drinking by minors is prohibited by law.
* ■Inquiries regarding products*
Whisk E Co., Ltd.
TEL: 03-3863-1501 Reception hours: 9:00-17:00 (excluding Saturdays, Sundays, and holidays)
WEB: https://www.whisk-e.co.jp/