[Yutori, Inc.] Heart Co., Ltd., which operates “Her lip to”
Agreed on a capital and business partnership agreement with relation and joined the Yutori Group!
*yutori, Inc.*
Press release: August 5, 2024
**
Agreed on a capital and business partnership agreement with Heart Relation Co., Ltd., which operates “Her lip to”, and joined the Yutori Group!
* Yutori Co., Ltd., which operates multiple apparel brands (Head office: Setagaya-ku, Tokyo / President and CEO: Takanobu Kataishi / TSE Growth Market: Securities code 5892 / yutori) is a lifestyle brand focusing on apparel, “Her lip”.
Heart Relation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo /
Representative Director and CCO: Hina Kojima / Heart Relation Co., Ltd., which operates “to” etc.
heart relation has agreed to a capital and business partnership agreement with heart relation and will join the yutori group. *
* [Background of group join] *
Since its founding in 2018, yutori has operated multiple apparel brands, mainly street brands, with SNS marketing as its strength. We will be newly listed on the growth market of the Tokyo Stock Exchange in December 2023, and we are aiming for further growth as a company. Therefore, with the aim of “expanding the target group” and “handling products other than apparel” which are our growth strategies, we have decided to launch the apparel brand “Her lip”.
to”, beauty brand “Her lip to BEAUTY” and lingerie brand “ROSIER by Her lip” Heart Relation, which operates “to”, will be welcomed as a member of the Yutori Group.
Yutori, which has been in business for 7 years, and heart, which has “Her lip to”, which has been in business for 7 years since its brand launch.
relation. The two companies, which started their businesses at the same time, are now part of the same group.
yutori and heart
By mutually sharing the know-how accumulated over the years in brand management, product planning, marketing, etc., both companies aim to achieve further growth and development in the future.
Furthermore, we will aim for efficient group operations by
coordinating production/logistics management operations and back office operations.
* [About Heart Relation Co., Ltd.] *
Company name: Heart relation Co., Ltd.
Location: Shibuya-ku, Tokyo
Establishment date: January 22, 2020
Representative name: Founder/Representative Director and CCO Haruna Kojima, Representative Director and CEO Tomohiro Yasukura
Business content: Planning and management of lifestyle brand “Her lip to” etc. Company website: https://heartrelation.co.jp/
* [Comment from Takanobu Kataishi, Representative Director of Yutori Co., Ltd.] *
Hi I’m Fine!!More Get High!!
Hello from a beautiful epilogue!
In a new world, in the wind, we both set sail in 2018. Kojiharu was the first “star” I met even though I had nothing. His cat-like aesthetic eye, with no preconceptions, made me stand up straight. From the love and pride of each other, when we became adults a little, we realized that it had been seven years. It was a completely different voyage, but now the ships have grown bigger and we unexpectedly meet up here! (Who expected the plot?)
So, the New Age has just been born.
The exciting advance of the pure new generation allied forces continues! Let the revolution go unnoticed!
* [Comment from Haruna Kojima, CEO of Heart Relation Co., Ltd.] * At this timing, 7 years since the brand’s launch and 5 years since the company was established, we collaborated with Yutori Co., Ltd., which was founded 7 years ago by Kataishi-kun, who is of the same generation as us, with the aim of increasing better options for further growth. I decided to do it.
In order to continue to have high expectations from our customers who love our brand, and in order to continue working with our current colleagues for a long time to come, we have decided to partner with Yutori, a company that can fight from the same point of view and shoulder the responsibility. I thought it would be best to team up. Kataishi-kun and I are both in completely different fashion genres, but we are both pursuing what we love. In the age of social media, there is a feeling that only those of us who started our businesses at the same time with the same feeling and have grown through the coronavirus pandemic can understand. We will cherish this feeling and move forward with new values! I am honored that Kataishi-kun, who is active in my generation, wants to join me!
It’s still a passing point. I would be happy if you could look forward to a future where we can grow together as we do, through friendly competition.
* ■ Yutori Co., Ltd.*
April 2018
Founded. With the aim of creating the first opportunity for timid geniuses, we formed the secondhand clothing community “Secondhand Girls.” Later launched an apparel D2C brand in July 2020
Announced joining ZOZO group. “9090”, “HTH”, “Younger”
She runs multiple fashion brands such as “Song” and “PAMM”, and has a total of over 1.9 million followers on Instagram (as of June 2024). In April 2022, the brand “F-LAGSTUF-F” and in August, A.Z.R Co., Ltd. will join the Yutori Group. Our own EC site “YZ
In addition to the expansion of “STORE”, we are currently developing 25 physical stores nationwide (as of the end of March 2024). “TURN STRANGER TO STRONGER”
We aim to grow into Asia’s largest street company. Listed on the Tokyo Stock Exchange Growth Market in December 2023, breaking the record for the shortest and youngest IPO (IPO) in the history of an apparel company.
yutori web: https://yutori.tokyo/
YZ STORE: https://yz-store.com/
BRAND
“9090”: https://www.instagram.com/9090s_/
“genzai”: https://www.instagram.com/genzai_official/
“F-LAGSTUF-F”: https://www.instagram.com/f_lagstuf_f/
“centimeter”: https://www.instagram.com/centimeter_store/
“My Sugar Babe”: https://www.instagram.com/mysugarbabe_official/
* [Contact information regarding this matter]*
* yutori PRESS E-mail: pr@yutori.tokyo*