transcosmos
[transcosmos Online Seminar] How to use TV data to optimize digital marketing will be held on August 27th (Tuesday)
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transcosmos will hold an online seminar on how to utilize TV data to optimize digital marketing on August 27th (Tuesday).
[Image: https://prtimes.jp/i/183/1790/resize/d183-1790-36f2ef08cc51d0c89699-0.png&s3=183-1790-6fd1e152ce3f8f1d6716e611db864081-698×241.png ]
The range of video usage is expanding not only to TV, but also to various aspects of daily life, such as digital.
However, although the communication power of video exposure on TV is still strong from the perspective of effectiveness and efficiency, there are some users who cannot be reached by using TV alone. Various services exist in the world, but AddonCM provided by transcosmos uses TV viewing data in digital marketing with SMN’s TVBridgeAds to improve the digital television integration approach and the resolution of digital television analysis. It was very successful. We hope that the use of videos that lead to user behavior will be of assistance to your marketing activities.
Seminar highlights
●Perspective for integrated analysis of digital and television ●Digital x TV planning realized using TV viewing data
●Video marketing that leads to results
This is the target audience
●Companies that have services or products that they would like to be recognized for.
●Companies that have issues with integrated communication between digital and TV ●Companies that have issues with analyzing effects between different media such as TV and digital
●Seminar overview
Date and time: Tuesday, August 27, 2024 14:00-15:00
Venue: Held online (zoom)
*This seminar will be held online only (no venue will be held). *After you apply, we will send you the viewing URL and password one hour before the event.
Participation fee: Free (advance registration required)
Sponsor: transcosmos Co., Ltd.
Application URL: https://www.trans-cosmos.co.jp/seminar/240827.html *This seminar is aimed at corporate customers. We do not accept applications from individual customers.
*If there are many applications, a lottery will be held.
*We do not accept applications from companies presenting on the stage or those associated with companies that provide services similar to transcosmos.
●Program
14:00-14:10 Opening greetings and speaker introduction
14:10-14:20 Understanding the current situation of digital and television transcosmos inc. DA Business Headquarters Technology Strategy Department Koichi Nagai, Director of Brand Communication Department
14:20-14:30 Digital x TV marketing realized using data
SMN Co., Ltd. Ad Technology Division Product Planning Division Product Planning 1 Division Division Ito Exhibition
14:30-14:55 Beyond the limits of verifying the effects of digital and television transcosmos inc. Koichi Nagai
Nobuto Ito, SMN Co., Ltd.
14:55-15:00 Q&A
*Please note that the seminar content is subject to change without prior notice. *transcosmos is a registered trademark or trademark of transcosmos Co., Ltd. in Japan and other countries.
*Other company names, product and service names mentioned are registered trademarks or trademarks of each company.
(About transcosmos Co., Ltd.)
Since its founding in 1966, transcosmos has strived to strengthen the competitiveness of its client companies by fusing excellent “people” with the latest “technological capabilities” and providing services of higher value. Currently, we pursue operational excellence and provide services that support client companies’ business processes in terms of both cost optimization and sales expansion from 182 bases in 35 countries and regions around the world, mainly in Asia. .
Additionally, in line with the expansion of the e-commerce market on a global scale, we provide a global e-commerce one-stop service that delivers our client companies’ superior products and services to consumers in 46 countries and regions around the world. transcosmos aims to become a “Global Digital Transformation Partner” that responds to changes in the business environment and supports the transformation of client companies by utilizing digital technology. (URL:
https://www.trans-cosmos.co.jp)
This article has been partially generated with the assistance of AI.