[Guten Japan Co., Ltd.] Report on the new lifestyle drink “GUTEN” presentation *Guten Japan Co., Ltd.*
Press release: August 6, 2024
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Report on the new lifestyle drink “GUTEN” presentation
*Prior to the release of the protein-containing carbonated drink GUTEN, we invited bloggers to a venue in Tokyo to introduce the new product and explain future developments such as unique campaigns. I did. *
GUTEN presentation
■* “GUTEN” presentation overview*
On July 20th, we invited 60 guests to a venue in Tokyo to unveil our new product “GUTEN,” which will be released soon. Many bloggers are among the guests, and after the event, they post about the event on their blogs.
* ○“GUTEN” presentation*
Date: July 20, 2024
Participants: 60 participants including bloggers
Contents of the presentation: Explanation of GUTEN, reasons for development by the founder, tasting of GUTEN, future outlook for GUTEN
GUTEN presentation
* ■Explanation of “GUTEN” at the presentation *
“GUTEN” was developed as a new lifestyle drink. The concept is healthy and delicious drinks. This drink has the following characteristics: We explained these features to our guests.
1. * High protein drink * *High protein is one with protein content of 8.1g/100kal (food labeling standards)
2. * Low sugar * *If the sugar content is 2.5g or less per 100ml, it can be described as “light sugar” or “low sugar.” (Food labeling standards)
3. *Using Chardonnay juice*
4. *No added sweeteners, preservatives, or colorants*
5. * Vegan friendly *
6. *Allergen free*
You can purchase “GUTEN” from this page once it goes on sale. (“GUTEN” is scheduled to be released on EC on August 16th and in stores on September 9th)
GUTEN product image image
* ■Reason for development by the founder*
Developer of “GUTEN” and Guten Co., Ltd.
Japan’s representative is German Torsten Bork. Thorsten has been fascinated by Japan ever since he studied abroad at a Japanese high school, and has gone on to study abroad at university and establish a company in Japan. This time, I want Japanese people to be healthier and enjoy healthy and delicious drinks.
We are developing GUTEN. At this event, I was able to express my passion in front of the participants.
The reason for developing GUTEN is also introduced in this interview article. https://guten.jp/blogs/news/founder-interview
(At this event, Thorsten appeared with his family wearing matching GUTEN symbol color T-shirts.)
GUTEN presentation
* ■“GUTEN” tasting event*
At this event, we held a social gathering that also served as a tasting session. There, GUTEN
Since it is a healthy drink, we prepare hors d’oeuvres made with organic and healthy ingredients. We also served German wine named after the founder’s birthplace. My impressions from the tasting event are as follows.
“The calories are 28kcal. I’m happy that the sugar content is 1.7g and the salt content is low at 0.04g.”
“The combination of sparkling and the popping sensation makes it delicious.” “You can feel refreshed with this sugar-free carbonated drink.”
GUTEN presentation
* ■Future outlook for “GUTEN”*
At this briefing session, we are exhibiting items that convey the status of the campaign related to “GUTEN”. In conjunction with the exhibition, we explained our future prospects to the participants. Wrapped car used for GUTEN campaign
*Future outlook 1: Founder Thorsten’s travelogue of GUTEN across Japan* At the venue, cars wrapped in the product’s symbol colors were on display. This is the car that founder Thorsten uses when he travels around Japan, handing out GUTEN to people to drink in the places he visits, and interacting with the locals there. As a way to communicate this campaign, we decided to display a car at the venue.
GUTEN Crowdfunding
*Future outlook 2: Popularization activities through crowdfunding* GUTEN goods such as acrylic stands were distributed at the venue. Event staff also appeared wearing “GUTEN” T-shirts. Acrylic stands and T-shirts are given to crowdfunding supporters as a thank you, and we are also introducing such goods this time. An overview of crowdfunding is below. Some of the gifts given as thanks are unique and special, such as a lecture by our founder Torsten. We will keep you informed about the progress of these lectures in the future.
* ○Crowdfunding page (CAMPFIRE) *
https://camp-fire.jp/projects/view/766628
* ○Crowdfunding deadline*
August 31, 2024
* ○Target amount*
4.5 million yen
* ○Example of return for support*
*For your support of 5,000 yen*
GUTEN 1 week supply (7 pieces), T-shirt (L size only), 3 types of stickers set
*For your support of 150,000 yen*
Torsten will sample/lecture in your town (school or company)! (2 hours restraint) 100 products included
(Note) Transportation expenses (for the manager and two people) will be paid separately.
We will continue to provide you with information about our products and campaigns. If you would like more information, please contact us using the contact details below.
* ■Guten Japan Co., Ltd.*
Address: Owner’s Brain ACN Kyobashi Yaesu Building 10F, 2-8-3 Kyobashi, Chuo-ku, Tokyo
Contact information
TEL: 03-4579-0512
FAX: 050-5810-7807
E-mail: hallo@guten.jp