[Event Report] Domestic Special Ambassador Masaharu Fukuyama appears! “THE NIKKA WHISKY TOKYO” opening ceremony held
*Asahi Beer Co., Ltd.*
Press release: August 6, 2024
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[Event Report] Domestic Special Ambassador Masaharu Fukuyama appears! “THE NIKKA WHISKY TOKYO” opening ceremony held
*About being a special ambassador: “I’ve lived my life wanting to be a man who looks good in a bar, so it’s a great honor.”
Even in the middle of a tour, he said, “I drink whiskey to relax my mind.”* Nikka Whiskey Co., Ltd. (Headquarters Tokyo, President Kazutomo Tasada) celebrates its 90th anniversary this year. To commemorate this, from Wednesday, August 7, 2024
“THE NIKKA WHISKY TOKYO” opens for a limited time on December 25th (Monday). Along with this, on Tuesday, August 6, 2024, “THE
NIKKA WHISKY
TOKYO”, we invited singer-songwriter and actor Masaharu Fukuyama, who is the “Nikka Whiskey Domestic Special Ambassador.”
First, Kazutomo Tasada, president of Nikka Whiskey Co., Ltd., gave a greeting. Next, the Global Business Strategy Department
Master brand leader Hiroyasu Kato gave a presentation titled “THE NIKKA WHISKY”. We explained the concept of “TOKYO”. Afterwards, Mr. Masaharu Fukuyama took the podium and presented the book “THE NIKKA WHISKY”. We held a talk session where participants talked about their impressions of “TOKYO” and how to enjoy whisky. Regarding the appointment of ambassador, flagship BAR “THE NIKKA”
WHISKY TOKYO” talked about the charm of Nikka whiskey.
* ■Nikka Whiskey President
Kazutomo Tasada gives a greeting and talks about his thoughts on the new communication concept, saying, “We hope that people will enjoy life itself through whisky.”*
At the beginning of the opening ceremony, Nikka Whiskey President Kazutomo Tasada gave an address. Regarding the background behind Nikka Whiskey’s new communication concept for the 90th anniversary, “whiskey to enjoy life”, he says, “Firstly, the idea of founder Masataka Taketsuru, secondly Nikka’s high reputation overseas, and thirdly. “I hope people can enjoy life itself through whisky.”
This was followed by a presentation by Hiroyasu Kato from the Global Business Strategy Department. Regarding the store’s name, he said, “We named it with the word ‘TOKYO’ in it to appeal to the global market, originating from Japan.” Regarding the area, he said, “The store is a neo-classical store aimed at young people.
Lounge -MEET-”, “The Bar” for whiskey lovers with a sense of “innovation and innovation.”
-EXPLORE-” and “The Shop” where you can take home the “enjoyment of life.” There are three areas: -ENRICH-. ” and explained each area.
*
■Mr. Fukuyama has been appointed as Nikka Whiskey’s special ambassador in Japan! “I’ve lived my life wanting to be a man who looks good with alcohol and bars, so I was very honored to receive the offer,” he said, expressing his joy! *
The talk session featured Masaharu Fukuyama, who has been appointed as Nikka Whiskey’s special ambassador in Japan. When asked about the moment he was approached to become an ambassador, he said with a smile, “I’ve lived my life wanting to be a man who looks good at drinking and bars, so I was very honored to receive the offer.” He reflected on his feelings at the time with a smile.
In honor of Nikka Whiskey’s “Whiskey to enjoy life”, when asked how they usually enjoy whiskey, they answered, “I usually drink it straight or with soda, but I also like to drink it twice up (mixing whiskey and room-temperature water 1:1). “I enjoy it by changing the way I drink it depending on my physical condition,” Mr. Fukuyama told me about his way of enjoying it.
Fukuyama, who is currently in the middle of a national tour, says, “After a stressful tour, I drink whiskey to relax my mind.” He says that he enjoys whiskey even during his busy schedule. got it.
* ■Mr. Fukuyama wrote “THE NIKKA WHISKY”
After looking at the menu offered at “TOKYO”, I was impressed by the elaborate cocktails, which were described as “an evolution of ideas and cocktail making techniques that go beyond common sense.”* Next, Naoki Tomoyoshi from Nikka Whiskey’s Global Business Strategy Department appeared. 『THE NIKKA WHISKY』
We introduced the menu offered at “TOKYO”. Upon receiving the introduction, Mr. Fukuyama said, “It’s an evolution of ideas and cocktail making techniques that go beyond common sense.The
accumulation of repeated preparations has led to the creation of original cocktails!
” he expressed his impressions. He also talked about how he enjoys drinking at drinking establishments, saying, “I like the time when each other’s tensions melt away, like ice melting little by little with the alcohol.”
At the end of the opening ceremony, Mr. Fukuyama signed the whiskey bottle. “I’m hesitant to write my signature on the label,” he said, but he displayed the autographed bottle on a shelf lined with Nikka whiskey, and asked “THE
NIKKA WHISKY
TOKYO” has been completed. At the end, he sent a message saying, “I hope everyone will come and find the perfect cup of life.”
* ■President Tasada talks about “THE NIKKA WHISKY TOKYO”
“I want people to experience the value of new Nikka whiskey and enjoy it to their heart’s content.” *
The representative question asked by Nikka Whiskey President Kazutomo Tasada was “THE NIKKA WHISKY”
Regarding the purpose of opening “TOKYO,” he said, “I thought about how Masataka Taketsuru would promote whiskey if he were alive today.”He said, “I want people to drink to have fun, not to get drunk.” We want people to experience the value of this new Nikka whiskey, which embodies the concept of “whiskey for the enjoyment of life,” and enjoy it to their heart’s content.”
Also, “THE NIKKA WHISKY”
Regarding the kind of people who would like to enjoy “TOKYO”, he said, “I haven’t decided what kind of people I want to enjoy it. I want people to discover and experience their own way of enjoying whiskey at this bar. ” he said.
-“THE NIKKA WHISKY TOKYO” Opening Ceremony Implementation Overview- ■Date and time: Tuesday, August 6, 2024 10:00-10:40 (Reception starts: 9:30-) ■Meeting venue: THE NIKKA WHISKY TOKYO
[1F AOKI Omotesando Building, 3₋5₋27 Kita-Aoyama, Minato-ku, Tokyo 107-0061]
■Guest: Masaharu Fukuyama
■Speaker: Kazutomo Tasada, President of Nikka Whiskey Co., Ltd. Hiroyasu Kato, Master Brand Leader, Global Business Strategy Department, Nikka Whiskey Co., Ltd.
Nikka Whiskey Co., Ltd. Global Business Strategy Department Sponsorship & Event Leader
Naoki Tomoyoshi
■Contents: Greetings from President Kazutomo Tasada / Presentation by Hiroyasu Kato / Talk session /
Representative question by President Kazutomo Tasada / Photo session / Preview session
-Guest information-
■Special Ambassador
Masaharu Fukuyama
Born on February 6, 1969. Born in Nagasaki Prefecture.
In 1990, he made his debut as a singer-songwriter with the song “Toshimoi no Ame no Naka.”
Since then, he has been active in a wide range of fields including music, acting, photographer, and radio personality.
Currently breaking the all-time record for male solo artists in terms of total sales of singles and albums.
In April 2023, the Sunday theater film “The Last Man: Blind Investigator”, in which he played the lead role, recorded high audience ratings each week. In December of the same year, the movie “On the Hill Where Flowers Bloom, If I Could Meet You Again” was released. ” provided the theme song “Sobou”. Furthermore, in Disney’s 100th anniversary film “Wish” released in December, he was the voice actor for the Japanese version of King Magnifico, Disney’s most terrifying villain.
Providing the theme song “Hitomi” for the Kantere/Fuji TV drama “Harunitara” in January 2024.
From April, he has been in charge of the program’s theme song “Banyu Gravity” for Nippon Television’s information program “DayDay.” Currently, the national arena tour “WE’RE BROS.
and Music.” (38 performances at 18 locations nationwide) is currently being held.
-About “THE NIKKA WHISKY TOKYO”-
『THE NIKKA WHISKY』
“TOKYO” is a flagship bar where you can experience Nikka Whiskey’s new communication concept, “Whiskey to enjoy life.” “The
Centered around the two bar areas, Lounge -MEET- and The Bar -EXPLORE-, Shop -ENRICH- will also be installed, and we will propose to customers the rich individuality of whiskey and the various ways to enjoy it.
[Business period]
Wednesday, August 7, 2024 – Wednesday, December 25, 2024
【business hours】
Weekdays: 17:00 -23:30 (L.O. 23:00)
Saturdays, Sundays, and holidays: 14:00-23:30 (L.O. 23:00)