[MEMOCO] We asked 103 men and women! Survey on choosing a liquid foundation｜Maquillage is the second most popular liquid foundation to try
Dramatic essence liquid! So what’s number 1?
*MEMOCO*
Press release: August 9, 2024
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We asked 103 men and women! Survey on choosing a liquid
foundation｜Maquillage is the second most popular liquid foundation to try
Dramatic essence liquid! So what’s number 1?
-About this survey-
MEMOCO Co., Ltd.
We jointly conducted a survey on 103 men and women who have used liquid foundation regarding the actual situation regarding choosing liquid foundation.
Survey overview
Survey overview: Questionnaire about “Survey on the actual situation regarding liquid foundation selection”
Survey period: Friday, May 31, 2024
Survey method: Internet survey (crowdsourcing service)
Number of people surveyed: 103 people
Survey target: 7 men and 96 women
Regarding respondents
First, I would like to introduce the age and gender ratio of respondents. Source: Granza Beauty
Respondent’s age
20s: Approximately 18%
30s: Approximately 30%
40s: Approximately 37%
50s: Approximately 12%
Over 60s: Approximately 3%
Source: Granza Beauty
Respondent’s gender
Male: about 7%
Female: Approximately 93%
About liquid foundation and the skin type of the respondents We asked the following questions regarding the respondents’ skin type and previous use of liquid foundation.
example)
・Which skin type is closest to yours?
・Have you ever experienced rough skin or skin problems when using liquid foundation in the past?
Regarding the skin type of the respondents
First, we will introduce the skin type of the respondents. Japanese skin types can be roughly divided into the following four types. I asked them which of these applies to them.
– Combination skin (low moisture/high sebum)
– Dry skin (low moisture/low sebum)
– Normal skin (high moisture content/low sebum content)
– Oily skin (high water content/high sebum content)
Source: Granza Beauty
Combination skin (low moisture/high sebum): approx. 48%
Dry skin (low moisture/low sebum): approx. 31%
Normal skin (high water content/low sebum content): approx. 15% Oily skin (high water content/high sebum content): approx. 6% This time, the most common skin type was combination skin (low moisture content/high sebum content).
Liquid foundation and skin problems
Next, I asked them if they had any skin problems when using liquid foundation.
Source: Granza Beauty
Have experienced skin problems: Approximately 23%
No experience of skin problems: Approximately 77%
Approximately 77% of respondents said they had never experienced skin problems, while approximately 23% said they had. This means that using a liquid foundation that doesn’t suit your skin can cause skin problems.
What are the points of view when choosing a liquid foundation? Here we will introduce what skin concerns the respondents have and what criteria they use to choose liquid foundation.
What are the respondents’ current skin concerns?
We posed the following questions to respondents.
“Please choose the one that most closely matches your skin concerns and concerns.”
Source: Granza Beauty
– Spots/freckles: approx. 39%
– Pores and skin irregularities: approx. 24%
– Dry: approx. 21%
– Fine wrinkles: about 6%
– Rough skin: about 5%
– Shiny/glossy skin: Approx. 3%
– Skin redness: approx. 2%
The most common was “spots/freckles” at approximately 39%. Next, uneven pores account for about 24%, and dryness accounts for about 21%, with these three accounting for over 80% of the total.
What criteria do you use when choosing a liquid foundation?
So, what criteria do you actually use to choose a liquid foundation?
Source: Granza Beauty
– Good finish: approx. 37%
– Resistance to collapse: approx. 35%
– Moisturizing ingredient: approx. 13%
– Ease of application: approx. 8%
– Good value for money: about 4%
– Sunscreen ingredient: approx. 3%
The most common response was “good finish” at approximately 37%. Next, the expected effect of liquid foundation, which is about 35% “resistance to smearing,” clearly shows that it “keeps the skin looking beautiful.”
On the other hand, the following “moisturizing ingredients” and “sunscreen ingredients” have additional effects. When actually choosing a product, this extra factor is likely to be a point of contention.
What kind of liquid foundation would you like to try?
Granza Beauty
We asked them which of the products they would like to try. Here we will introduce “Top 5 liquid foundations you should try.”
Source: Granza Beauty
1st place Lunasol Glowing Watery Oil Liquid (39 votes/out of 103 people)
Source: Granza Beauty
Since this is a foundation that you use every day, the lightness and blending of the finish are essential points. I’m also very happy that it gives a natural look while also being able to cover up any concerns.
-Reason for being chosen-
– I thought it would be better if it blended into the skin rather than falling apart over time (woman in her 20s)
– I found it attractive that it gave the skin a thin veil-like finish (female in her 40s)
– I think it’s great that it doesn’t clog your pores. (Female in her 40s) – I was interested in the fact that it gives a finish that looks like bare skin and gives a glow using three oils (Female in her 50s) – It looks like it has great pore coverage, but it doesn’t feel like you’ve applied it, which is ideal (female in her 30s)
See details 2nd place Maquillage Dramatic Essence Liquid (27 votes/103 people)
Source: Granza Beauty
This serum foundation is perfect for people who aren’t satisfied with just showing off their beautiful skin. The texture transforms into an oil-like texture on the skin, and it feels comfortable to use and seems to blend in beautifully.
-Reason for being chosen-
– I feel comfortable using this brand because I know it (female in her 50s) – I was attracted to the fact that it saved me the trouble of redoing my makeup (female in her 40s)
– Contains serum that provides beautiful skin care while also serving as a foundation (female in her 30s)
– I was attracted to the fact that I didn’t need a separate sunscreen with SPF50 (Female in her 40s)
– I thought it would be great before going out on a busy day or when you don’t want to get too thick in the summer (female in her 20s) View details 3rd place: PRIOR Medicated Wrinkle Beauty Corset Foundation
[Quasi-drug] (9 votes/out of 103 people)
Source: Granza Beauty
Seven difficulties for adults! A liquid foundation with great coverage and moisturizing power. I think it will make your skin look more beautiful in your 40s and 50s when you are concerned about dryness and fine lines.
-Reason for being chosen-
– Even though it is a quasi-drug, it has good coverage (female in her 40s) – It’s medicinal so it seems safe to use (female in her 40s) – I thought the high coverage that makes spots and freckles less noticeable is attractive (female in her 40s)
– Because it seems to be the most gentle on the skin (man in his 40s) – It is attractive because it is a well-known manufacturer, reliable, and has wrinkle-improving effects (Female in her 50s) See details 4th place: ORBIS Essence Liquid Foundation (7 votes/out of 103 people)
Source: Granza Beauty
It can be applied without a base, so it can be used easily like a BB cream, which is helpful on busy mornings. I’m also glad that it’s fragrance-free, as I’ve had a hard time finding foundations that don’t use fragrance.
-Reason for being chosen-
– Because it’s a brand I know and I can look forward to the product content (female in her 30s)
– I am particular about moisturizing (women over 60s)
– Personally, I feel like it will improve the firmness and moisture of my skin (female in her 40s)
– Being able to use it quickly without a base is helpful for everyday use. (Female in her 40s)
View details 4th place *Same rank: CEZANNE Lasting Cover Foundation (7 votes/out of 103 people)
Granza Beauty
A foundation that protects against sunburn and shine, and is difficult to remove even with water or sweat. It’s a color that would suit me, who is concerned about redness in my skin.
-Reason for being chosen-
– It seems to have good coverage and doesn’t come off easily (Female in her 40s)
– Because it’s reasonable and easy to try (Female in her 40s) – Creates a natural finish (female in her 30s)
– A brand you can trust (woman in her 30s)
View details While there is a strong interest in covering power and resistance to fading, it seems that the deciding factor when choosing a product is also focusing on the extra effects. The moisturizing and serum formulations seem to be particularly popular. There were also many comments regarding the brand power, which probably reflects the desire to use the product with confidence because it is something that is used on a daily basis.
summary
Regarding skin concerns, more than 80% of the respondents had age spots, freckles, uneven pores, and dryness. On the other hand, regarding the points to consider when choosing a liquid foundation, over 70% of respondents said that the quality of the finish and the fact that it does not come off easily.
However, when asked to choose a product they would like to try, more comments were made about other benefits than the good finish or the fact that it doesn’t fall apart, with moisturizing, beauty essence, and medicinal properties attracting the most attention from readers. When it comes to liquid foundations, the basic efficacy of coverage and durability is taken for granted, but what can be done with extra benefits seems to be an important point of discussion.