[T-Garden Co., Ltd.]
RASICA has released a new color shampoo for dark hair, “#Ao Shan”. The complementary color blue cancels out the redness that occurs when the color fades, leaving your hair as dark as if you just returned from the salon 365 days a year.
*T-Garden Co., Ltd.*
Press release: August 9, 2024
**
RASICA has released a new color shampoo for dark hair, “#Ao Shan”. The complementary color blue cancels out the redness that occurs when the color fades, leaving your hair as dark as if you just returned from the salon 365 days a year.
T-Garden Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Shinya Yamamoto) will release “Blue Gloss Shampoo & Treatment” from “RASICAl” on September 3, 2024.
* Cumulative sales of 170,000 units! *1Transparent color care shampoo RASICA has been renewed for its 5th anniversary*
Dark hair color, which beautifully accentuates the skin tone and facial features unique to Japanese people, is becoming increasingly popular due to the recent boom in Korea. In fact, it was found that the number of people choosing dark hair color at beauty salons has increased by 2.3 times*2 compared to three years ago. However, through interviews, we learned that dark hair dyed at a beauty salon tends to “appear reddish”, “lose shine and give a heavy impression”, and “the tips of the hair spread out and look thicker” over time, so it is difficult to maintain the ideal condition. I found it difficult. We thought it would be possible to find out the causes of the hair problems that are unique to dark-colored hair and provide hair care products specifically for dark-haired people, so we launched a research team. The brand, now in its 5th year, has been completely renewed with a new product, “RASICA,” which approaches the fading and problems of dark hair color.
“Blue Gloss Shampoo & Treatment” has been released.
* Features of “RASICA Blue Gloss Shampoo & Treatment” *
* -Focusing on the reddish fading of dark hair color caused by the unique hair pigment structure of Japanese people-*
When you dye your hair a dark color, known as dark hair, due to the pigment structure of Japanese hair, a red pigment remains on the surface, so as the color fades over time, your hair will turn reddish and dark. Masu.
* [POINT1: Blue Charge System] *
The redness that makes dark hair look dirty is removed by adding a strong amount of the opposite color, blue pigment, rather than black or brown, preserving the freshly dyed color and adding transparency to the hair.
* [Point 2: Gloss coating formula for smooth and shiny hair] * RASICA’s original gloss coating formula has evolved into a formula that repairs not only the surface of the hair but also the interior of the hair*2.
It cares for damaged cuticles from the inside and outside, giving you a beautiful shine that makes your dark hair stand out.
It also contains heat repair ingredients*6, so applying heat from a hair dryer will enhance the coating effect.
You can enjoy the change in texture and shine the moment it dries. (Experimented to verify gloss effect)
* [Point 3: Intensive repair from the core with salon prescription care *7 for color-damaged hair] *
Adopts a prescription that selectively repairs damaged areas caused by repeated coloring.
Carefully selected beauty ingredients such as raw keratin *8, protein *9, amino acids, and ceramide *10 penetrate into the damage inside the hair.
Each dry hair becomes moisturized and smooth. (Moisture retention power verification experiment completed)
* [Plum Berry Musk Scent] *
*1 As of August 2024 *2 According to affiliated salon research *3 Comparison with before renewal *4 Sodium alginate, polyquaternium-92 *5
Hydrolyzed wool cuticle protein *6 γ docosalactone *7 Smooth fingertips as if returning from the salon *8 Keratin (hair repair ingredient) *9
Glutamic acid/hydrolyzed collagen *10 Ceramide group (ceramide NG, ceramide AP, ceramide AG, ceramide NP, ceramide EOP)
* [Product lineup/release date] *
Lasica Blue Gloss Shampoo, Lasica Blue Gloss Treatment 01/02 Suggested retail price ¥2,200 (tax included)
-Pre-sale-Pre-orders start on [Rakuten] from 12:00 PM on Friday, August 9, 2024. Limited to LINE members, there are benefits only for those who make advance reservations.
-General sale-Sales start at each mall on Tuesday, September 3, 2024
* [Handling stores/sales channels]*
Sold at affiliated salons and EC malls. (Please check the official website for details on affiliated salons)
Amazon, Rakuten https://www.rakuten.co.jp/shibuyawalker/, ZOZOTOWN, official online shopping site Luvlit
https://luvlit.jp/
* [About RASICA] *
Born in March 2019 as a transparent color care shampoo “rasica”, In September 2024, it will be fully renewed as “RASICA”, a color shampoo exclusively for dark hair.
Concept: For All Beauty Dark Hair
As a “brand that pursues beautiful dark hair,” we offer items that will help all those who love dark hair color maintain the beautiful color and quality of their hair that looks like they’ve returned from the salon 365 days a year.
* [Official website/SNS] *
・RASICA official website: https://rasica.jp/
・Instagram：@rasica.jp
・X：@rasica_official
・LINE:@iqi8094b *Search for “RASICA”
* 【Company Profile】*
・T-Garden Co., Ltd. Yuma Building New Building 4F, 3-27-11 Shibuya, Shibuya-ku, Tokyo
* [Customer inquiries] *
T-Garden Customer Center TEL: 0120-0202-16
RASICA Customer Center e-mail: info@rasica.jp
* [For press inquiries] *
e-mail: *pr@t-garden.jp*
PR person: Shirai Yashiro