[3 new products released] Also great as a souvenir! A new product perfect for summer from the popular crepe shop “SOBAP Gransta Tokyo Store” supervised by a famous chef.
Shine Muscat,” “Peach Caprese,” and “Corn” are now available! *Producer Direct Sales Norenkai Co., Ltd.*
Press release: August 9, 2024
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[3 new products released] Also great as a souvenir! A new product perfect for summer from the popular crepe shop “SOBAP Gransta Tokyo Store” supervised by a famous chef.
Shine Muscat,” “Peach Caprese,” and “Corn” are now available! *”Palm-sized buckwheat crepe” now on sale at SOBAP Gransta Tokyo store! * Producer Direct Sale Norenkai Co., Ltd., which has been involved in shop brand business and product development together with producers from all over the country, is launching a new initiative to sell new Tokyo souvenirs at Gransta Tokyo, an ekinaka commercial facility inside the ticket gates of JR Tokyo Station. In order to create the next hit, we are teaming up with the donut shop “I’m
Donut? Ryota Hirako is the owner and chef of the bakeries “Amam Dakotan” and “Dako,” which have long lines of customers. With Mr. Hirako as the general producer, a new brand will be born, its name is “SOBAP”.
* -Product introduction-*
All of our buckwheat crepes, “Sobap,” are made by hand, using only real ingredients, and each piece is carefully made in-store. By using gluten-free buckwheat flour, you can enjoy the original taste of the material, making it a great match with not only sweets but also side dish flavors.
* -New product overview-*
→Muscat replacement
[Shine Muscat (seasonal fruit)]
The egg-flavored diplomat cream is topped with plenty of delicate whipped cream made from pure fresh cream.
Combined with the freshness of summer-like Shine Muscat, it creates a refreshing taste.
As you continue to eat, a crispy butter-coated meringue appears, giving it a richer finish.
▪️Sales period: August to mid-November (planned)
▪️Price (tax included): 1 piece 350 yen
[Peach Caprese]
A fruit caprese made with plenty of seasonal peaches.
It uses milky and salty mozzarella cheese, peaches and oranges marinated in compote, and fresh mint.
Original egg white mayonnaise, pure fresh cream Chantilly, and sweet fruit go perfectly together.
▪️Sales period: July to end of September (planned)
▪️Price (tax included): 400 yen per piece
[Corn]
Served with grilled corn coated with original teriyaki sauce, the corn itself is recreated in Sobaap style.
The bottom is filled with corn mousse made by mixing fete (fresh cream), making this soberp irresistible for corn lovers.
▪️Sales period: July to end of September (planned)
▪️Price (tax included): 1 piece 420 yen
* -Concept-*
A logo inspired by 18 types of colorful Soberp.
Ryota Hirako supervised every detail of the brand name, design/concept design, store design, menu development, packaging, etc., and was inspired by the location of the store, creating a sophisticated storefront with the keyword “TOKYO” and palm-sized buckwheat flour. The naming and logo design emphasizes the loveliness of a crepe. In addition, the menu lineup incorporates many ideas unique to the chef, and includes up to 18 unique flavors, ranging from the classic deliciousness of crepes to unexpected combinations of ingredients and ideas that resemble single-dish dishes. Please enjoy.
*Products and contents may change depending on the time and season. Free gift box with purchase of 4 or more
Right now, you can get 100 yen off all items when you pick them up as is (period to be determined)
Based on the concept of “creapes as souvenirs,” crepes are typically eaten on the spot, but by making them easy to carry around, we have pursued the “fun of choosing” so that even one person can enjoy a variety of flavors. A variety of colorful ingredients are lined up on top of the 100% buckwheat flour dough, and the layers overlap so that you can enjoy different textures and flavors as you eat. You can enjoy it in a variety of ways, from sweet to salty.
exterior
* -Store details-*
[Name] SOBAP Gransta Tokyo store
[Location] 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 JR East Tokyo Station, 1st floor, next to the Marunouchi north exit ticket gate [Business hours] 8:00 to 22:00 (Monday to Saturday), 8:00 to 21:00 (Sunday and holidays) (*If the next day is a holiday, open until 22:00)
* -Contact information-*
[Name] Producer Direct Sales Norenkai Co., Ltd.
[Contact] Brand Licensing Department Addressed to: Ohara
[Telephone number] 03-5827-7530
[Email] brand-license@biz.noren-kai.com
[URL] https://www.noren-kai.com/
https://www.instagram.com/sobap_tokyo/