[Asahi Beer Co., Ltd.] “Asahi Luxury Shibori Premium Limited Time Mango” released on September 10th
*Asahi Beer Co., Ltd.*
Press release: August 9, 2024
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“Asahi Luxury Shibori Premium Limited Time Mango” released on September 10th *Chu-hi with a tropical aroma and rich taste*
Asahi Breweries, Ltd. (Headquarters Tokyo, President)
Kazuo Matsuyama) will be releasing “Asahi Luxury Shibori Premium Limited Time Mango” from the “Premium” series of the RTD*1 “Tsugetsu Shibori” brand for a limited time from September 10th. “Asahi Luxury Shibori Premium Limited Time Mango” is a chuhai made with 11% fruit juice, which is equivalent to 1/8 mango fruit *2. By using a unique combination of mango liqueur, you can enjoy the original tropical aroma and rich taste of mango. The package has a design reminiscent of a tropical island in late summer, with an illustration of a mango and the words “1/8 of a fruit” and “Limited time offer” to help you understand the product’s features at a glance. “Gyutaku Shibori” is a brand with an alcohol content of less than 4% and a scent and taste that makes you feel as if you are eating ripe fruit. We aim to provide happy and fulfilling time to our customers who lead busy lives. Customers have commented on the “overwhelming fruit flavor” and “the happiness of drinking luxuriously squeezed fruit juice in your own time”, and sales in 2023 were the highest ever. This time, we aim to “create deliciousness that exceeds expectations and a fun lifestyle culture” by offering customers a variety of choices by rolling out limited edition products tailored to the season.
*1 Abbreviation for “Ready to Drink.” Refers to canned chu-hi, etc. that can be consumed as is after purchase.
*2 We use an amount equivalent to 1/8 of the amount of fruit juice, excluding skin, based on the weight of each fruit listed in the All Guide Food Composition Table published by Jikkyo Publishing.
・Product Name: Asahi Luxury Shibori Premium Limited Time Mango ・Item: Liqueur (foaming)
・Capacity: 350ml
・Alcohol content: 4%
・Pure alcohol amount: 11.2g
・Fruit juice: 11%
・Release date: September 10th
・Release area: Nationwide
・Suggested retail price: 172 yen (excluding tax), 189 yen (including tax) The suggested retail price is just a reference price and does not constrain the retail price setting of liquor stores.