[World Co., Ltd.] [Dessin] We are looking for names for new
characters created to commemorate the anniversary year!
*World Co., Ltd.*
Press release: August 9, 2024
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[Dessin] We are looking for names for new characters created to commemorate the anniversary year!
*
The lifestyle store “Dessin” operated by World Group’s Fields International Co., Ltd. will be celebrating its 10th anniversary on its official Instagram from August 10th (Saturday) to August 18th (Sunday). We are looking for names for the original bears you have created. *
Dessin, which is available at department stores, station buildings, and shopping centers nationwide, offers products that the whole family can enjoy, from women’s, men’s, and children’s wear to life goods.
In 2024, the drawing will celebrate its 10th anniversary.
A drawing based on the brand concept of the Hamptons style on the east coast of the United States, which has its roots in England. In the 10 years since the brand’s creation, we have developed a variety of products that cherish the stuffed bears that are loved in the UK.
This time, to commemorate the 10th anniversary year, we have created an original bear character.
We are looking for names for the bear in order to make it a familiar character to our customers.
One person whose name is selected will receive a hanging fleece zipper hoodie, which is popular for its fluffy and smooth texture, and a stuffed bear!
Become a godfather and come up with the perfect name for your cute bear character.
We look forward to receiving your wonderful names!
Regarding recruitment requirements, please check the details below.
In addition, original bear apparel and miscellaneous goods will be released around late September. Look forward to it!
* [Requirements for recruiting bear names] *
Please apply using the following two application methods.
We will select a brand from among the name ideas you receive. One person selected will receive the brand’s popular product “Hanging Fleece Zip Parka” and a stuffed bear as a gift.
*If there are duplicate applications, the winner will be determined through a strict lottery.
*Winner announcement will be replaced by shipping of the product.
* [How to apply 1.] *
◇Follow the official Dessin Instagram and check out the official Dessin Instagram that will be posted at 10:00 on Saturday, August 10th (
Comment on the feed post of https://www.instagram.com/dessin_official_jp/ ◇Application period: August 10th (Sat) – August 25th (Sun)
* [How to apply 2.] *
◇ From August 10th (Saturday) to August 18th (Sunday), write your name idea on the coloring book that will be distributed at drawing stores nationwide, and follow/tag/hashtag (#) the official drawing Instagram. Post with the original bear (drawing original bear).
◇Application period: August 10th (Sat) – August 25th (Sun)
* [About the winning announcement] *
We will contact you via DM from the official drawing Instagram from mid-September to early October.
*Please note that winners will be required to register (free of charge) for the World Premium Club in order to ship the prize (new registration is possible).
* [About presents] *
We will give you a hoodie and stuffed bear made from the rare material “hanging fleece”, which is carefully knitted over time!
*The color of the parka is the same gray as the image below. *You can choose the size of the parka from 01 (S) to 05 (3L). Left: Stuffed bear Right: Hanging fleece zip hoodie
* [Other notes] *
・Applications are limited to those residing in Japan.
・Please refrain from using names that are associated with specific people or characters.
・The decided name will be used in various media.
* [Product handling] *
■ Online store: https://store.world.co.jp/s/brand/dessin/
■ Nationwide stores: https://store.world.co.jp/real-store-search?pcf=1&br=BRF58
*【Social Media】*
■ Instagram @dessin_official_jp
*【Brand Concept】*
A relaxing and enriching lifestyle in the Hamptons, Long Island, East Coast of the United States
A clean and comfortable style with the scent of the sea, and a casual style that fits the times.
-Company Profile-
・Name: Fields International Co., Ltd. (100% subsidiary of World Co., Ltd.) ・Representative: Noriyuki Maruyama
・Location: 6-8-1 Minatojima Nakamachi, Chuo-ku, Kobe 650-8585 3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526
World corporate website: https://corp.world.co.jp/
World Group official mail order site: https://store.world.co.jp/