[ST] Promoting regional revitalization, promoting attractiveness, and improving the health of prefectural residents Concluded a
comprehensive partnership agreement with Fukui Prefecture
*ST Co., Ltd.*
Press release: August 9, 2024
**
[ST] Promoting regional revitalization, promoting attractiveness, and improving the health of prefectural residents Concluded a
comprehensive partnership agreement with Fukui Prefecture
ST Co., Ltd. has concluded a “Comprehensive Collaboration Agreement” with Fukui Prefecture for the purpose of revitalizing the region, disseminating its appeal, and promoting the health of prefectural residents.
At the conclusion ceremony held at the Fukui Prefectural Office on August 9, 2024, Fukui Prefecture Governor Tatsuharu Sugimoto and ST Representative Executive Officer and President Hiroshi Kozuki signed the agreement.
Commemorative photo after signing the comprehensive partnership agreement (from left) Hiroshi Kozuki S.T., Representative Executive Officer and President, Tatsuharu Sugimoto, Governor of Fukui Prefecture
This “Comprehensive Partnership Agreement” is a collaboration between Fukui Prefecture, which actively promotes comprehensive collaboration that utilizes the knowledge and know-how of private companies, and daily necessities manufacturers, in order to resolve various issues facing the prefectural government toward the realization of Fukui Prefecture’s long-term vision. This was due to the alignment of our vision with S.T., which aims to become a wellness company.
At ST, we announced the medium-term management plan “SMILE” that was announced in May of this year.
2027”, we have set “Scent x Wellness x Global” as our medium- to long-term growth theme. We have also formulated a “purpose” to “bring smiles to casual moments with ideas that touch the heart.”
This “SMILE”
2027″ and “Purpose,” we will continue to create new businesses to solve social issues in the wellness field, and provide products and services that go beyond the field of daily necessities to realize a peaceful and healthy life. We aim to contribute to living a fulfilling life with a smile.
As part of our efforts to realize this vision for the growth of ST, we have concluded a “Comprehensive Collaboration Agreement.”
Going forward, the main contents of our collaboration with Fukui Prefecture will be broadly divided into the following four areas.
(1) Matters related to regional revitalization and promotion of attractions ・Revitalization of local industry
・Development of industrial human resources
・Development of “scent” using Fukui prefecture specialty products, etc. ・PR of Fukui prefecture tourist spots, events, and prefecture products (2) Matters related to promoting the health of prefectural residents ・Creating a comfortable environment for welfare facilities, etc. ・Improve the health of prefectural residents by improving the sleeping environment
・Holding wellness events for prefectural residents
(3) Matters related to the development of the next generation ・Enhancing science education
(4) Regarding support during disasters
・Cooperation with local disaster prevention
The following specific initiatives are planned based on the above. ・Development of Fukui Prefecture’s unique “scent” using local products (plums, tomatoes, soba, etc.)
・Hospitality with the scent of local wood (cypress) at the 47th National Tree Festival in Fukui (2024.10/19-20)
・Science education on-site science seminars for elementary and junior high school students in the prefecture
・Lecture by S.T. Chairman Takako Suzuki at the female leader development training “Happy Career “En” College”
・Exchange meeting between research institutions through the Fukui Open Innovation Promotion Organization
* ◆In March, we will welcome you with the “scent of Fukui cypress” at Fukui Station*
In Fukui Prefecture, the Hokuriku Main Line, which runs through Fukui Prefecture, opened as the new “Happi Line Fukui” in March of this year. At ST, we have collaborated with Happyline Fukui Co., Ltd., the parent company of this company, to develop a natural forest oil that extracts aromatic components from the branches and leaves of cypress trees grown in Fukui Prefecture.
To commemorate the opening, an aroma diffuser with the scent of Fukui cypress containing this natural forest oil was installed at Fukui Station only on the opening day, March 16, 2024, and we also provided hospitality with scent.
At ST, we will continue to promote these initiatives for regional revitalization, and the entire company will work together to create a society where people around the world can live their lives with smiles on their faces.
* ◆S.T. has concluded a comprehensive partnership agreement with Fukui Prefecture to promote regional revitalization, publicize its appeal, and improve the health of prefectural residents *
●* Agreement signing ceremony*
Date and time: August 9, 2024 (Friday) 15:00~
Meeting place: Fukui Prefectural Office 7th floor special conference room Attendees: Fukui Prefecture/Governor Tatsuharu Sugimoto
Mr. Mamoru Takebe, Director of Future Creation
Mr. Hitoshi Matsumura, Director of Future Strategy Division
ST Co., Ltd./Representative Executive Officer and President Hiroshi Kozuki Executive Officer Kazunari Yamamoto
●* Agreement period * August 9, 2024 (Friday) – March 31, 2025 (Monday) *Updated every year