[Event Report] The FINGER SUIT x Song Jia collaboration product release commemorative event ended with great success. Big cheers for Song Ji Ah’s appearance
*Lael Cosmetics Co., Ltd.*
Press release: August 13, 2024
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[Event Report] The FINGER SUIT x Song Jia collaboration product release commemorative event ended with great success. Big cheers for Song Ji Ah’s appearance
(Song Jia, who has the collaboration product “FINGER SUIT×FREEZIA SPECIAL COLLAB. EDITION” with FINGER SUIT)
* FINGER is a Korean nailwear brand that is loved by KPOP idols. SUIT (Finger Suit)” will be released on July 15, 2024 (Monday) to commemorate the release of a collaboration product with the brand’s official global ambassador “Song Jia”.
SUIT×Song Jia
A collaboration product release commemorative event was held in Tokyo on Thursday, August 1, 2024. At this event, we held a press conference including a talk show by Sonjia, a product experience booth, and an instax photo session with fans. *
* [Event Highlights] *
Approximately 80 members of the press and influencers participated in this event, which included a press conference and networking events. At the press conference, the first since the brand’s launch in 2021, the brand was introduced and the outlook for next year was announced. After the brand introduction, Song Jia appeared and the audience erupted in applause. Song Ji-ah introduced herself in Japanese by saying, “Hello, I’m Song Ji-ah.” and began the talk show through an interpreter. We talked about the fashion points of the day, the appeal of the brand, and the places we would like to visit in Japan. Song Ji Ah greets the press at a talk show
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Q. You are wearing a very nice outfit today, but what are the key points of today’s fashion?
A. Since it’s August from today, I paired it with a summery blue mini dress and nails with Below Cloud. Especially the nails are COOL from the special collaboration released this time.
This product is also included in ver., and I really like it on my deep navy-colored water-glow nails.
Q:
You have been working as a global ambassador for Fingersuits since February of this year.What kind of brand does Fingersuits mean to you? A. I think Fingersuit is a brand that gives you confidence.
I think pursuing your own style and dressing freely can lead to confidence, and finger suits come in a wide variety of designs and are very easy to wear, so you can express your individuality to the fullest.
Q. Is there any place you would like to visit in Japan?
A.
I wanted to go there because I heard that there was a fixture with my promotional photo at an offline Fingersuit store, but this time I was able to sign the fixture at Shibuya 109 PLAZA before coming to the venue. It’s done. We hope you all can stop by sometime!
Song Ji-ah taking a photo at Shibuya 109 PLAZA
After the talk show, a photo session was held and the press conference came to a close.
Song Ji Ah posing for a photo session
After the press conference, the FINGER SUIT experience booth was opened, providing a space for influencers and fans to enjoy. “FINGER Special macarons with the “SUIT×FREEZIA” logo, catering, and a Korean-style purikura booth were prepared, making it a place to convey the brand’s appeal to the fullest.
Products displayed at the FINGER SUIT experience booth. The center is a special collaboration set.
Macaron with FINGER SUIT×FREEZIA logo
Korean style purikura booth
At the instax photo session, which was exclusive to those who purchased collaboration products, Song Jia and her fans took two shots of instax photos and conveyed messages of support, making it an important time for interaction with Japanese fans who are difficult to meet normally.
* [Reaction/Evaluation] *
After the event, participants said, “It was so much fun. Even more FINGER than before.”
I have become a fan of SUIT. ” was the response. Furthermore, there were a number of mentions and reports about this event on SNS and the media, showing the high level of interest in the collaboration event between the brand and Song Jia.
The brand’s first offline event was a place to create valuable contact with many reporters, influencers, and fans. We will continue to promote promotional activities in Japan together with global ambassador Song Jia.
■About FINGER SUIT×FREEZIA SPECIAL COLLAB. EDITION
FINGER SUIT
A special collaboration nail tip set (COOL ver./CUTE) featuring popular designs picked by global ambassador Son Jia.
ver.).
Sold exclusively at FINGER SUIT official online store and PLAZA. CUTE ver: https://fingersuit-jp.com/products/freeziaset-cutever COOL ver: https://fingersuit-jp.com/products/freeziaset-coolver * About Song Jia (freezia) *
Song Jia (freezia)
A super popular influencer from South Korea who is mainly active on Instagram and YouTube. Total number of followers on SNS 500
As a global fashion icon that exceeds millions of people, it is admired by women all over the world.
We are gaining support. After appearing in season 1 of the popular Netflix series “Escape to the Island”, “Jia-chan” became popular in Japan as well.
With his nickname, he is the object of admiration of many fans. ▶Instagram: https://www.instagram.com/dear.zia/
ABOUT FINGER SUIT
confidence makes you shine
FINGER SUIT is a nailwear brand born in Korea in 2021. Since the birth of the brand, “CONFIDENCE MAKES YOU”
With the mission of “GLOW (Confidence makes you shine)”, we are expanding globally with bases in three countries around the world. With our strengths in trendy, innovative designs and unparalleled quality, we are proposing new fashion styles that can be completed at your fingertips, with our “suiko nails” at the forefront.
As a nailwear brand that makes you shine at every moment of your life, whether you’re perfectly dressed or off, we offer a diverse collection of nails, from nail tips to nail polish.
In Japan, since we began rolling out offline stores in May 2023, the number of stores handling the product has rapidly grown to
approximately 620 stores nationwide in about a year, and continues to grow without slowing down. You can purchase it at Loft, PLAZA, Ainz & Tulpe, Shop In, etc. nationwide.
*Official sales destination*
・Official mail order site https://fingersuit-jp.com/
・Rakuten Market Official Shop https://bit.ly/rakuten-fingersuit-official ・Qoo10 official shop https://www.qoo10.jp/shop/fingersuit-jp ・List of offline stores https://fingersuit-jp.com/pages/offline-store Official SNS
・LINE official account https://lin.ee/yRru7CL
・Instagram https://www.instagram.com/fingersuit_jp/
・TikTok https://www.tiktok.com/@fingersuit_jp
・X https://twitter.com/Fingersuit_jp