LINE Yahoo Corporation
LINE Yahoo and Demae-kan begin offering “Yahoo! Quick Mart,” an instant delivery service that delivers in as little as 30 minutes You can now purchase the products you need right away, such as fresh foods and daily necessities.We plan to expand our lineup of products, including pharmaceuticals, and roll it out nationwide by the end of the year.
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LINE Yahoo, Inc. (hereinafter referred to as LINE Yahoo) and Demae-kan Co., Ltd. (hereinafter referred to as Demae-kan) provide “Yahoo! Quick Mart” (hereinafter referred to as “Quick Mart”), which delivers fresh foods and daily necessities in as little as 30 minutes. will begin on August 13th (Tuesday) in some areas of Tokyo. After a preliminary release in Minato, Shibuya, and Shinjuku wards, we plan to roll out nationwide (*1) by the end of this year, while expanding the range of products we handle, including pharmaceutical products.
*1: Limited to the delivery area of Demae-kan.
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“Quick Mart” is a service provided within “Yahoo! Shopping” (app, smartphone browser version), and users can complete everything from ordering to payment on “Yahoo! Shopping” and receive “PayPay Points” of 1% of the target amount. will be granted. Users select, order, and pay for fresh foods and daily necessities (*2) sold at convenience stores, supermarkets, etc. within the target area of their desired delivery location. After that, a Demae-kan delivery person will pick up the item at the store and deliver it, allowing you to receive the item in as little as 30 minutes. *2: Target stores at the time of launch are Lawson, Maruetsu, Picard, and drug stores are scheduled to open in the future. ■Background of the launch of “Quick Mart” Until now, stores such as LINE Yahoo and Demae-kan were dark store-type ” Yahoo! Mart by ASKUL” (*3) mainly in Tokyo. This service has rapidly become popular due to the increase in time spent at home due to the spread of the new coronavirus infection, and even after the infection has subsided, many users continue to use it due to changes in society, and it has been used for groceries. We see great potential in the immediate delivery business of daily necessities. *3: Z Holdings Group fully launches quick commerce for food and daily necessities https://www.lycorp.co.jp/news/archive/Y/ja/ja20220126_A.pdfFor example, number of users who are conscious of time performance According to a survey by Nippon Information Co., Ltd., “Using online shops and online supermarkets” ranks second to “watching videos while watching videos” when it comes to things people do with an eye toward time performance. Masu. (*4) *4: Japan Information Co., Ltd. “Awareness Survey on Time Performance”
https://www.n-info.co.jp/report/0052 Also, according to the Ministry of Agriculture, Forestry and Fisheries, there are supermarkets and convenience stores nearby. As of 2020, it is estimated that there are 9,043,000 vulnerable shoppers (age 65 and over) across the country, who are unable to access groceries or have access to a car, and find it inconvenient and difficult to purchase groceries. We found that the “food access problem” is becoming more apparent. (*5) *5:
Agriculture, Forestry and Fisheries Policy Research Institute “Food Access Map” https://www.maff.go.jp/primaff/seika/fsc/faccess/a_map.html Against this background, this By expanding the service area and products more than ever before, we launched “Quick Mart” with the aim of improving users’ time performance and helping solve the “food access problem.” By collaborating with retailers and delivering products from physical stores, “Quick Mart” is able to deliver and handle products to areas that were difficult to cover with traditional dark store formats. In addition, with the release of “Quick Mart”, the dark store type “Yahoo! Mart by ASKUL” that has been provided so far will be discontinued at the end of August. We also plan to gradually switch to Quick Mart for daily necessities delivered at Demae-kan. Users will now be able to choose the products they want from a nearby store and shop from the comfort of their own homes, without having to worry about the time frame for ordering, even if they are busy with housework or are unwell and find it difficult to go out. . Through “Quick Mart,” LINE Yahoo and Demae-kan aim to create a world where users can “get what they want, when they want it.” ■Comments from business managers at each company – Hironori Koshimizu, General Manager of Business Promotion Headquarters, Commerce Company, LINE Yahoo! Corporation Through the operation of “Yahoo! I felt the increase. This time, we aim to expand and evolve the service by collaborating with retailers and Demae-kan, which has a nationwide last-mile delivery network. Furthermore, we believe that adding new value to Yahoo! Shopping, such as the sale of fresh foods and instant delivery, will generate synergistic effects. We will make the most of LINE Yahoo’s customer base and ability to attract customers to provide more convenient and attractive services.・Kaita Moriyama, Executive Officer, General Manager, Strategic Business Development Division, Demae-kan Co., Ltd. This time, we will combine Demae-kan’s last mile delivery network with LINE Yahoo’s customer base and customer attraction power to create new value for users. We will launch a new service called “Quick Mart” that provides Through “Quick Mart”, we are able to provide users with an optimal experience for purchasing food and daily necessities, provide member stores with a new sales channel, and provide delivery workers with an opportunity to earn money during their idle time delivering food. It becomes possible. In order to realize Demae-kan’s mission of “life infrastructure that connects the happiness of local people,” we will continue to increase the number of product categories that can be delivered and respond to the immediate delivery needs of a wide variety of local member stores. ■“Quick Mart” Release Commemoration Campaign To commemorate the release of “Quick Mart” and to allow users to experience the service, we will be running a special campaign after the release on August 13th (Tuesday). (1) “Quick Mart 919 (Quick) yen off coupon for new users” ・Campaign implementation period: From the time of release on Tuesday, August 13, 2024 to Saturday, August 31, 2024 ・Campaign content: “Quick A 919 (Quick) yen off coupon that can be used when using the service for the first time will be distributed to users in areas where “Quick Mart” is available (limited use once, minimum order amount 1,500 yen or more) (2) “Quick Mart” “5 Day Campaign +4%” ・Campaign
implementation period: Scheduled to be implemented soon ・Campaign details: “PayPay Points” of 4% of the target amount will be given at “Quick Mart”, 5% “PayPay Points” will be given in conjunction with store points. will be granted. Please check the campaign page for details and notes on each campaign. In addition, similar campaigns are scheduled to be held from August onwards. ■Service introduction page LINE Yahoo: https://shopping.yahoo.co.jp/promotion/event/retail/Demae-kan: https://demae-can.com/link/cam/quickmart
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Quickmart top image
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This article has been partially generated with the assistance of AI.