[FamilyMart Co., Ltd.] “Maybe 40% increase strategy” first week sales are 250% compared to regular products! Some products had increased in quantity by more than 40%! ? More and more people are trying to “measure it” on SNS
In the second week, 4 products including ice cream recommended for the intense heat will be released.
*FamilyMart Co., Ltd.*
Press release: August 13, 2024
**
“Maybe 40% increase strategy” first week sales are 250% compared to regular products! Some products had increased in quantity by more than 40%! ? More and more people are trying to “measure it” on SNS In the second week, 4 products including ice cream recommended for the intense heat will be released.
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Kensuke Hosomi) continues to work on this* Among the five keywords, “more delicious” and “fun and advantageous” * As part of this campaign, the fourth campaign to increase the quantity of various popular products at “the same price” will be held from August 6, 2024 (Tuesday) at approximately 16,300 FamilyMart stores nationwide. I am. (*1)
We have recently announced that the sales of the four products released in the first week of the “Probably 40% Increase Strategy” for 7 days from August 6, 2024 (Tuesday) have increased by 250% compared to the regular size products before the 40% increase. We would like to inform you that it has been well-received, with a 10% rating (*2). *1: Due to limited quantities, the increased quantity of products will end as soon as they run out, even during the campaign period. *2: The sales quantity of regular size products before the campaign period (Tuesday, July 30, 2024 – Monday, August 5, 2024) for products released in the first week of “Probably 40% Increase Strategy” and during the campaign period ( Sales volume ratio with 40% increased size from August 6th (Tuesday) to August 12th (Monday), 2024) * ■“Maybe 40% increase strategy” sales are strong in the first week! The number of posts has increased by “probably 40%” on SNS! *
The products eligible for the “Probably 40% Increase Strategy” released on August 6th (Tuesday) include Family Mart’s signature product “Famichiki”, the first-ever “Menta Nori Bento”, and “Butter Biscuit Sandwich”.
Cheese” and “Mega Lifeguard,” a carbonated drink that makes you feel refreshed in the hot summer, have been released. Sales in the first 7 days after its release were 250% compared to the regular size product before the campaign, and it has been very well received. (*1)
In addition, SNS is also showing excitement with posts enjoying this campaign, and the number of SNS posts in the first three days of the campaign has increased by 1.4 times compared to the same period in 2023, and the amount of topics has increased by “probably 40%”. (*2)Furthermore, on the first day of the campaign, August 6th (Tuesday), “Fami Mart Ganbare” and “Famichiki” dominated the first and second place of X’s Japanese trends. There were many posts that said, “I actually measured it”, such as “Over 1,000 kcal! More
calories!?” “Famichiki is so big that it’s hilarious that the bag can barely be closed” “Maybe twice as much is closer!” We have received a great response, with some people expressing surprise at the 40% increase in results, and postings of people enjoying arranging it by combining it with Famichiki buns and side dishes.
*1: The sales quantity of regular size products before the campaign period (Tuesday, July 30, 2024 – Monday, August 5, 2024) for products released in the first week of “Probably 40% Increase Strategy” and during the campaign period ( Sales volume ratio with 40% increased size from August 6th (Tuesday) to August 12th (Monday), 2024) *2: Number of posts for “FamilyMart/FamilyMart & Extra” from August 6, 2024 (Tuesday) to August 8, 2024 (Thursday) on X
* ■For the second week, there will be a lineup of the popular product “Taberu Farm Milk” and sweets recommended for parties with a large number of people! *
On August 13th (Tuesday), the second week, we will be offering “Taberu Ranch Milk” from the ice cream category recommended for this hot season, “Ham Lettuce Egg Sandwich” with one extra sandwich, and “Ham Lettuce Egg Sandwich”, which is recommended for parties and large groups. Four products will be available: “Rich Flavored Cheese Crackers” and “Crunchy Crunch Chocolate,” which are perfect for snack time.
* ●Second week release product: Released on Tuesday, August 13, 2024 *Ends as soon as supplies last*
* (Photo left: regular product, right: increased quantity product) * [Product name] Taberu Farm Milk
[Price] 202 yen (218 yen including tax)
[Release date] August 13, 2024 (Tuesday)
[Release area] Nationwide
[Contents] A rich yet refreshing milk ice cream made with 56% Hokkaido milk and Hokkaido cream, with “probably 40% more”.
*Prices vary in some areas.
[Product name] Ham lettuce egg sandwich
[Price] 241 yen (260 yen including tax)
[Release date] August 13, 2024 (Tuesday) – August 19, 2024 (Monday) [Release area] Nationwide
[Contents] The sandwich combines ingredients such as ham, cucumber, lettuce, and egg salad, and the price is the same, with one additional sandwich, “probably 40% more.” Accented with tartar sauce made with onions and pickles.
[Product name] Rich flavor cheese crackers
[Price] 156 yen (168 yen including tax)
[Release date] August 13, 2024 (Tuesday)
[Release area] Nationwide
[Contents] Bite-sized crackers made with 4 types of cheese powder (blue cheese, cheddar cheese, parmesan cheese, camembert cheese) with “probably 40% more quantity.” Limited to 330,000 meals.
*Prices vary in some areas.
[Product name] Crunchy chocolate
[Price] 147 yen (158 yen including tax)
[Release date] August 13, 2024 (Tuesday)
[Release area] Nationwide
[Contents] In order to create a satisfying texture, we have increased the amount of crunch chocolate by “probably 40%” using three types of ingredients (hard-baked biscuits, crushed biscuits, and waffle cones) to enjoy the crunchy texture. Limited to 260,000 meals. *Prices vary in some areas.
*●3rd week release product: Released on Tuesday, August 20, 2024 *Ends as soon as supplies last*
* (Photo left: regular product, right: increased quantity product) * [Product name] Mapo tofu bowl with richness and aroma
[Price] 417 yen (450 yen including tax)
[Release date] August 20, 2024 (Tuesday) to August 26, 2024 (Monday) [Release area] Nationwide
[Contents] Authentic mapo tofu bowl that has the flavor of soy sauce such as bean sauce and spicy sauce, and you can feel the umami even in the spiciness, with “probably 40% more quantity”. The amount of attached pepper has also been increased to 2 pieces.
[Product name] Teriyaki chicken and egg sandwich
[Price] 313 yen (338 yen including tax)
[Release date] August 20, 2024 (Tuesday) – August 26, 2024 (Monday) [Release area] Nationwide
[Contents] A sandwich that combines charcoal-grilled teriyaki chicken with egg salad and boiled eggs.The price is the same, with an extra piece, “probably 40% more.”
[Product Name] Aerial Luxury Shio Butter Flavor
[Price] 139 yen (150 yen including tax)
[Release date] Tuesday, August 20, 2024
[Release area] Nationwide
[Contents] A 4-layer corn snack created using a unique manufacturing method, with “maybe 40% more volume.” A luxurious shio butter flavor characterized by the richness and salty taste of butter. Limited to 210,000 meals.
*Prices vary in some areas.
[Product name] Moist texture gateau chocolate style chocolate [Price] 139 yen (150 yen including tax)
[Release date] Tuesday, August 20, 2024
[Release area] Nationwide
[Contents] Moist textured cocoa cookies coated with chocolate, gateau chocolat style chocolate with “probably 40% more quantity”. Limited to 260,000 meals.
*Prices vary in some areas.
*The image is for illustrative purposes only.
*For products eligible for the reduced tax rate, the tax-included price is displayed at 8% consumption tax.
*Items may not be available or prices may vary depending on the region or store. *Limited quantity.
*Sales quantities vary at each store.
* [Campaign information] *
* ■A total of 10,000 people will win a free exchange ticket for “40% more Crunchy Chocolate” on the spot! *
If you follow the FamilyMart official X account (@famima_now) and repost the target post, 10,000 people will be entered into a lottery on the special site for a 40% increase in amount.
You can win a free exchange ticket for “Crunchy Chocolate Crunchy Chocolate”.
Implementation period: August 13, 2024 (Tuesday) 10:00 to August 17, 2024 (Saturday) 23:59
Exchange period: August 13, 2024 (Tuesday) 10:00 to August 19, 2024 (Monday) 23:59
Under the motto “FamilyMart for you, for combinations,” FamilyMart strives to become an indispensable place that goes beyond convenience by being close to the local community and connecting with each customer like family.