[Base Food Co., Ltd.] Whole grain-based smart food complete
nutritional food “BASE FOOD” “BASE BREAD mini bread/plain” renewal Rollout will begin in stages starting from mid-August 2024.
*Base Food Co., Ltd.*
Press release: August 13, 2024
**
Whole grain-based smart food complete nutritional food “BASE FOOD” “BASE BREAD mini bread/plain” renewal
Rollout will begin in stages starting from mid-August 2024.
*～For the deliciousness that spreads the gentle sweetness of wheat with less harshness～*
Base Food Co., Ltd. (Headquarters: Meguro-ku, Tokyo, Representative Director: Shun Hashimoto, https://basefood.co.jp) develops and sells complete nutritional staple foods*1.
) is a complete nutritious bread based on whole grain that provides all 33 types of nutrients necessary for one meal.
BREAD Mini Bread/Plain” has been renewed and will be available from the official online shop (
Sales will start sequentially at https://shop.basefood.co.jp/ ), other EC sites, and dealers.
* Reduced harshness and deliciousness with the gentle sweetness of wheat. * BASE
FOOD is manufactured by arranging mainly natural ingredients such as whole grains and chia seeds. For this reason, we are making
improvements to provide products that are “easy, delicious, and good for your body,” such as making the bitterness and unpleasant taste of the ingredients milder and improving the texture.
This time “BASE BREAD
In the renewal of “Mini Bread/Plain,” we have newly improved the dough formulation to make the most of the power of fermentation. The fluffy texture of the dough has been improved, and even though it is based on whole wheat flour, it is less harsh, allowing you to enjoy the natural and gentle sweetness of wheat.
Of course you can eat it toasted, but you can also enjoy various arrangements that take advantage of the deliciousness of this lightly sweet bread, such as dipping it in soup, making it into a sandwich with your favorite toppings, or making it into French toast. You can have it.
*Cooking example
* ■Developer comments *
In contrast to the image that regular breads have, such as “no unpleasant taste” and “smooth texture,” the conventional “BASE BREAD”
There were comments that “Mini Bread/Plain” felt a gap in taste and texture. In this renewal, while using ingredients that ensure complete nutrition such as whole wheat flour and soybean flour, we have improved the bread to be a delicious bread that can be eaten every day without getting tired of it. Masu.
The most important point was to remove harshness. BASE BREAD is a product that is “good for your body” and uses a high percentage of whole grains throughout the series.
BREAD Mini Bread/Plain is also designed to have a much higher weight ratio than bread that is generally sold as “whole grain bread.” However, because the bitterness derived from whole grains comes out strongly, there was an issue in making it delicious enough for people to eat it every day. In this renewal, we have reduced harshness by reviewing the raw materials used and fermentation conditions. We also take care to ensure that our products have a long shelf life and a fluffy texture while maintaining their expiration date.
In this renewal, we aimed for a more plain taste that you can eat every day without getting tired of it. By reviewing all the raw materials, recipes, and manufacturing methods used before the renewal and making repeated improvements, I believe we were able to improve the product into a high-quality product with a good balance of both “healthy” and “delicious.” The newly reborn “BASE”
I would like you to try BREAD Mini Bread Plain.
* ■Product overview *
Product name BASE BREAD Mini bread/plain
Features – Whole grain-based, complete nutritional bread that provides all 33 types of nutrients necessary for one meal in one meal (2 bags) ●A variety of mini breads with the natural sweetness of wheat ●30% off carbohydrates per bag*3, 13.5g protein, 4.8g dietary fiber raw materials
Whole wheat flour (domestic production), wheat flour, soybean flour, reduced starch syrup, milk protein, raw sugar, wheat protein, processed oil and fat foods, rice bran flour, baker’s yeast, brewed vinegar, salt, flaxseed oil, eggs, kelp powder, powdered oil and fat, milk Calcium/thickener (processed starch, xanthan), seasoning (organic acids, etc.), acidulant, emulsifier, (contains wheat, soybeans, milk ingredients, and eggs in part)
Contents 1 bag 78g
Price: 255 yen (tax included) per bag *Regular price on official website Best before date: Approximately 1 month from delivery
Release date and time: Released sequentially starting from mid-August 2024 Sales method Base Food official website Online shop
(https://shop.basefood.co.jp/
) and others, Amazon, Rakuten, Yahoo! Sales will start sequentially at shopping and dealers.
Elements included
* ■What is smart food complete nutritional food “BASE FOOD”? * “BASE
FOOD is a complete nutritional staple food that provides a
well-balanced 1/3 of the nutrients you need for the day in one meal. While using over 10 carefully selected ingredients, mainly of natural origin, such as whole grains, soybeans, and chia seeds, we have achieved nutritional balance and deliciousness using our proprietary technology for formulation and manufacturing methods. This smart food provides 33 types of nutrients needed each day, including protein, dietary fiber, and 26 types of vitamins and minerals.
Since the start of sales in February 2017, BASE PASTA, BASE BREAD, BASE With the addition of Cookies and Deli series, cumulative sales exceeded 200 million bags, and the number of regular buyers exceeded 210,000. (As of the end of June 2024)
https://www.youtube.com/watch?v=QAuEmmVgTjI
* ■Base Food Co., Ltd. Overview *
We are a food tech company that started in 2016 with the mission of “Innovating staple foods and making health a norm.” As a pioneer of fully nutritious foods in Japan, we propose new staple foods that are easy, delicious, and good for the body, and aim to create a society where everyone can enjoy meals and where health is a given.
Established: April 5, 2016
Head Office: 5-25-2 Nakameguro, Meguro-ku, Tokyo
Representative: Shun Hashimoto
Business details: Development, manufacturing, and sales of complete nutritional foods
URL: https://basefood.co.jp
*1 1 serving (2 bags of BASE BREAD, 1 bag of BASE PASTA, 4 bags of BASE Cookies, BASE FOOD
One bag of Deli) contains more than 1/3 of the daily standard values for all nutrients other than fat, saturated fatty acids,
carbohydrates, and sodium based on the nutritional standard values. *2 One serving (2 bags) contains more than 1/3 of the daily standard values for all nutrients other than fat, saturated fatty acids, carbohydrates, and sodium, based on the nutritional standard values. *3 Comparison with mountain-shaped bread (same amount) from the Japanese Food Standard Composition Table 2020 edition (8th edition)