Trenders collaborates with iStyle Korean subsidiary Glowdayz to launch support business for Korean cosmetics brands entering Japan *Trenders Co., Ltd.*
Press release: August 13, 2024
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Trenders collaborates with iStyle Korean subsidiary Glowdayz to launch support business for Korean cosmetics brands entering Japan
https://prtimes.jp/a/?f=d56551-183-f56c83ba987505e90a3c5d52b9cf8900.pdf * Trenders Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director and President: Ryoko Kurokawa, Listed on TSE Growth: Securities code
6069) is istyle Co., Ltd. (Location: Minato-ku, Tokyo, Representative Director and President: So Endo, Listed on TSE Prime: Securities code) 3660), a wholly owned subsidiary of Glowdayz, Inc. (location: Seoul, South Korea, CEO: Kong)
Junesik), we have begun a full-fledged project to support Korean cosmetics brands entering Japan. *
– * Supporting Korean cosmetic brand’s SNS marketing in Japan *
Glowdayz operates “Glowpick”, one of the largest beauty platforms in South Korea that focuses on cosmetics product information and associated user word-of-mouth information, and uses Glowpick to market Korean cosmetic brands. We provide support and provide consumer insight information based on accumulated data.
With the start of this collaboration, Glowdayz will be able to combine Glowdayz’s strengths in Korean cosmetic brand networks and brand understanding with Trenders’ SNS marketing know-how, influencer network, and SNS beauty services with a total of 5.81 million followers (as of April 2024). By combining the media “MimiTV”, we will efficiently and effectively carry out SNS marketing for Korean cosmetic brands in Japan, leading to their successful expansion into Japan.
Several brands have already decided to implement this initiative, and on August 8th, we held a joint seminar for Korean cosmetic brands in Seoul, South Korea.
Glowdayz, Inc. Company Profile
■Location: 11-6, Beobwon-ro 4-gil, Seocho-gu, Seoul, Republic of Korea ■Established: July 19, 2013
■Capital: 66,318,500KRW (as of April 1, 2019)
■Representative: Kong Junesik
■Business details: Planning and operation of Korea’s largest beauty platform “Glowpick”, provision of advertising services, etc. ■URL: http://www.glowdayz.com/