Granif reduces credit card fraud by more than 90% by introducing “O-PLUX”. Announcement of efforts to strengthen anti-fraud measures *Kakko Co., Ltd.*
Press release: August 13, 2024
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Granif reduces credit card fraud by more than 90% by introducing “O-PLUX”. Announcement of efforts to strengthen anti-fraud measures Kakko Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO) provides the No. 1*1 fraudulent order detection service in Japan and contributes to the creation of a safe online shopping infrastructure. : Hiroyuki Iwai, stock code: 4166, below
Cacco) is a subsidiary of Granif Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Akihiko Murata; hereinafter referred to as Granif), which plans, manufactures, and sells various graphic items such as T-shirts and miscellaneous goods. We provide O-PLUX, a fraudulent order detection service, as a measure against fraudulent credit card use at our official online store. In this case study, we will introduce the current state of damage caused by unauthorized use and the results of strengthening countermeasures.
*1: Tokyo Shoko Research Co., Ltd. “Survey on the number of sites that have introduced paid fraud detection services on e-commerce sites in Japan” as of the end of March 2024
Click here for details on the implementation case interview. URL: https://frauddetection.cacco.co.jp/o-plux/case_studies/graniph/ * ■Background*
The amount of damage caused by fraudulent credit card use announced in June 2024 was 12.14 billion yen*2, which is almost the same amount as the same period last year, and there is a risk that the amount of damage will reach more than 54 billion yen annually, just like last year. Therefore, fraud prevention measures for e-commerce businesses are becoming increasingly important.
Graniph, which has been operating an official online store since 2003, has seen a sharp increase in fraudulent credit card use since around 2022. Therefore, after confirming its effectiveness in a trial, we decided to introduce O-PLUX as a countermeasure against fraud. *2: Japan Credit Association (General Incorporated Association) “Incidence of damage due to unauthorized use of credit cards” * ■Results of implementation*
* ・Flexible system coordination *
In order to quickly respond to unauthorized use, we first introduced “O-PLUX” with CSV linkage that does not require system development. After completing the system development, we switched to API linkage, which enables more sophisticated screening by automating operations and adding screening items. This enabled us to quickly respond to fraud damage and take countermeasures during the system development period.
* ・Significant reduction in fraud damage *
We used to receive 40 to 50 cases of fraud per month, but the effects were seen immediately after implementing “O-PLUX” and we were able to reduce the number by more than 90%.
* ■About Graniph Co., Ltd. * https://graniph.co.jp/
“Graphic is My
Under the brand message of “Life.”, we offer a variety of graphic items, including T-shirts and miscellaneous goods, to help everyone live a fulfilling life in their own way.
* ■About the fraudulent order detection service “O-PLUX” *
https://frauddetection.cacco.co.jp/o-plux/
O-PLUX, a fraudulent order detection service provided by Cacco, detects fraudulent orders in real time using unique screening logic using data science, and detects fraudulent orders such as credit card impersonation orders, fraudulent resale/malicious resale, non-payment of deferred payments, etc. A cloud service that prevents fraud damage and automates screening operations.
Cacco will continue to analyze and research the latest and
diversifying fraud methods and contribute to creating a safe and secure online transaction and online shopping environment.
* ■About Kakko Co., Ltd.*
Cacco has a management vision of “giving shape to the game changer of the future by “trying it first.” Based on our technology and know-how in security, payment, and data science, Cacco develops and develops algorithms and software. By providing this service, we aim to help companies solve problems and take on challenges.
In particular, we have positioned “fraud detection services” for online transactions as a core service, and we have developed “O-PLUX”, a fraudulent order detection service that has the number one implementation track record in Japan, and information leakage prevention services for financial institutions and member sites. We provide the unauthorized access detection service “O-MOTION” and phishing countermeasures. In addition, with data science services, we contribute to cost reduction, operational efficiency, and profit improvement through data utilization and analysis in a wide range of industries such as manufacturing, apparel, and construction. * Company Profile*
*Graniph Co., Ltd.*
Address: 6th floor, Sumitomo Real Estate Harajuku Building, 2-34-17 Jingumae, Shibuya-ku, Tokyo
Representative: Representative Director Akihiko Murata
Established: July 2001
URL: https://graniph.co.jp/
Business content: Planning, manufacturing, sales, etc. of design products Related site: Official online store: https://www.graniph.com *Kakko Co., Ltd.*
Address: 1-5-31 Motoakasaka, Minato-ku, Tokyo
Representative: Hiroyuki Iwai, Representative Director and President Established: January 2011
URL: * https://cacco.co.jp/*
Business content: SaaS type algorithm provision business
(*Fraud detection service*, *Payment consulting service*, *Data science service*)
Related site: Fraud detection media “Fuse Lab”: *
https://frauddetection.cacco.co.jp/media/*
Data science blog: * https://cacco.co.jp/datascience/blog/*
Recruitment information: * https://cacco.co.jp/recruitment/index.html*