[Be Map Co., Ltd.] Food supermarket Daiei and the world’s strangest gal☆ have collaborated on product development!
Technical support for “The World’s Delicious Bread☆ Release Campaign” *Bemap Co., Ltd.*
Press release: August 13, 2024
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Food supermarket Daiei and the world’s strangest gal☆ collaborate on product development! Technical support for the “World’s Most Delicious Bread☆ Release Campaign”
*Provides receipt reading technology and lottery system*
MMS Marketing Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Fuminori Sugino, hereinafter referred to as MMS Marketing) is an affiliated company of B Map Co., Ltd. (Head office: Chiyoda-ku, Tokyo, President and CEO: Fuminori Sugino, hereinafter referred to as the Company) will be fully cooperating with Daiei Co., Ltd. (Headquarters: Koto-ku, Tokyo, Representative: Yasuo Nishitoge, hereinafter referred to as Daiei) and providing planning and operational support for the World’s Delicious Bread Release Campaign. I would like to inform you that.
This campaign is a collaborative product development project with the popular influencer “The World’s Strangest Gal☆,” and when selling collaborative products, we will also carry out a campaign where you can win original goods and autographed copies of the World’s Strangest Gal☆.
This time as well, we will provide the receipt reading technology and lottery system that we have cultivated over the years, and also collaborate with our company and MMS marketing network, * M* edia to * M* obile to * S*
We will support the [World’s Delicious Bread☆Release Campaign] by leveraging our group’s unique strength of implementing tore’s marketing. For details on the campaign, please refer to the project overview below.
■* [The world’s most delicious bread☆Release campaign] Project overview* Campaign application period: August 19, 2024 (Monday) – September 19, 2024 (Thursday)
How to apply
Please apply with your smartphone by taking a photo of a purchase receipt of 1,000 yen (tax included) or more that includes one or more eligible products at some Daiei, Aeon Food Style, Gourmet City, and foodium stores in the Kanto region and attaching it to the application form.
Target stores: Daiei, Aeon Food Style, Gourmet City, and some foodium stores in the Kanto region
*Details (list of target stores) can be found on the campaign site. Target product Yonigya☆Original bread (all 3 types)
*Please note that this item is not available at stores other than the targeted stores.
Prize [Prize A] Yonigya Happy Set (1 person each, 3 people in total) ・3-piece set including original coverall, autographed check, and assorted sweets [Prize B] Instax signed by Yonigya☆ (20 people)
Campaign site https://daiei-yonigya.o2o2o-cp.com/
Contact email: daiei-yonigya@mail.o2o2o-cp.com
Reception period: August 19, 2024 (Monday) to October 18, 2024 (Friday) Reception hours: 10:00-17:00 (excluding Saturdays, Sundays, and holidays) *E-mails accepted 24 hours a day
* ■About the most bizarre gal☆*
A three-member unit of close gals formed by Miruki, Aisa, and SERINA. In October 2023, she opened a YouTube channel, and from the close-knit feel of an after-school experience, the channel gained popularity with over 10,000 subscribers in just two weeks, mainly among Generation Z. ・Youtube
https://www.youtube.com/@yonigya
・TikTok
https://www.tiktok.com/@yonigya
・Instagram
https://www.instagram.com/_yonigya_
* ■About receipt reading technology and lottery system*
The receipt reading technology developed by our company and provided for this campaign reads information such as store, date and time, product name, price, and total amount by simply taking a photo of the receipt from a smartphone and sending it to a special website. It automatically determines whether the conditions are met. Based on this information, a strict lottery will be held using a lottery system developed by our company. This system allows manufacturers and distributors to easily implement must-buy campaigns using purchase receipts.
*Receipt readings will be corrected manually if necessary.
* ■About MMS Marketing Co., Ltd.*
Head office location: 5F Uchiyama Building, 2-12-5 Uchikanda, Chiyoda-ku, Tokyo 101-0047
Representative: Fuminori Sugino, President and Representative Director Capital: 30,000,000 yen
URL: https://www.mms-m.com/
Investing companies: BMAP Co., Ltd., Y&N Brothers Co., Ltd., Nippon Broadcasting Corporation, Yomiuri Shimbun Co., Ltd. Tokyo Headquarters Business details: Provision of marketing services related to M2M2S (Media to Mobile to Store)