[NS Group Co., Ltd.] 0 minutes walk from Shinjuku Station [Anko protrudes!] Fluffy Taiyaki] and [Hokuhoku
Enjoy the roasted sweet potato! Karaoke Pasela’s NS Group opens a new roadside store “Katsugoro”
Press release: August 13, 2024
**
0 minute walk from Shinjuku Station [Anko protrudes!] Fluffy Taiyaki] and [Hokuhoku
Enjoy the roasted sweet potato! Karaoke Pasela’s NS Group opens a new roadside store “Katsugoro”
*~The group’s first roadside store, inheriting the wishes of my great-grandfather who opened the first roasted sweet potato store in the Meiji era~*
NS Group (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Kanako Ogino opened a shop specializing in roasted sweet potatoes and taiyaki, “Katsugoro”, located just 0 minutes walk from Shinjuku Station.
We opened this as the group’s first street-based store to offer traditional Japanese snacks, such as roasted sweet potatoes and taiyaki, to the increasing number of foreign tourists in recent years. Katsugoro Ogino, the great-grandfather of NS Group president Kanako Ogino, is said to have opened Japan’s first roasted sweet potato shop during the Meiji era. We decided to open this cousin’s shop to bring back the Japanese sweetness that has been around since the Meiji era into the Reiwa era.
* ▼Store introduction video*
* A new Yakiimo & Taiyaki store opens at Shinjuku Station! The taste of 150 years ago is back! ? [traditional Japanese snacks]
“yaki-imo” & “taiyaki” in Shinjuku.】*
▼* Katsugoro Ogino, who opened the first roasted sweet potato store in the Meiji era*
Fried sweet potato
Good location, 0 minutes walk from Shinjuku Station
Katsugoro Ogino, the great-grandfather of Kanako Ogino, the president of NS Group Co., Ltd., sold roasted sweet potatoes during the Meiji period to rebuild his wife’s family’s sweet potato wholesaler. Customers flocked to the store due to its delicious taste, and a store specializing in roasted sweet potatoes was opened in Kanda, Tokyo. This is said to be the first sweet potato shop in Japan. This new store, which bears the name of Katsugoro Ogino, will carry on that philosophy and provide customers with high-quality roasted sweet potatoes.
▼Increase in inbound tourists *We want people to know about
traditional Japanese snacks “Yakiimo” and “Taiyaki”*
According to the Japan National Tourism Organization (JNTO), the number of foreign tourists visiting Japan in June reached a record high of 3.13 million, exceeding 3 million for the fourth consecutive month, showing a remarkable increase in inbound tourists in recent years. It has become.
We decided to open Katsugoro because we wanted foreign tourists to enjoy traditional Japanese snacks. As of one week after opening, 60% of the customers visiting the store are overseas tourists, and the store has been well received.
Many of the visitors are foreign tourists
Eat-in space also available
* ▼Special menu*
“Katsugoro” sells the following menu items.
* ・Roasted sweet potato * ¥400 (tax included)
-We use Beniharuka roasted sweet potatoes, which are made using a traditional method that has continued since the Meiji era. It is characterized by its moist, fluffy texture and firm sweetness. ・* Taiyaki *
Anko with chestnuts ¥380 (tax included)
Ogura An ￥350
Custard cream ¥350 (tax included)
Matcha bean paste ￥350
-We offer 4 types of bean paste, including seasonal bean paste. (Ogura red bean paste, chestnut red bean paste, custard cream, matcha red bean paste)
The dough uses twice the amount of eggs as usual, giving it a thick and fluffy texture. “Anko ga protruding” is characterized by the appearance of red bean paste sticking out.
It’s fluffy taiyaki.
4 types of bean paste available
Each piece is carefully baked
・*Original drink*
-We offer drinks made with matcha and fruits. During the summer, we sell “drinkable shaved ice (strawberry, mango, matcha)” for a limited time.
Heavenly Matcha ￥450
Heavenly Matcha Latte ￥500
Mango Jasmine Tea ￥500
Grapefruit jasmine tea ￥500
Coffee (ice cream) ￥390
-Limited time menu-
Drinkable shaved ice 680 yen each (tax included)
Perfect for hot summer
* ▼Store overview*
Store name: Katsugoro
Opening date: Thursday, August 1, 2024
Address: 160-0022
Pasera Lab Tower Shinjuku Store 1F, 3-36-1 Shinjuku, Shinjuku-ku, Tokyo Access: Approximately 0 minutes walk from the southeast exit of JR Shinjuku Station
Business hours: All days 11:00-23:00
Phone number: 0120-129-199
Click here for the official website
NS Group Co., Ltd.
NS Group Co., Ltd. is strategically developing more than 50 types of business brands, including bridal, hotels, restaurants, karaoke, cafes, studios, etc., with a focus on the service industry. In every business, we create a “brand of choice” in that field by increasing added value for customers. We will continue to take on the challenge of planning, developing, and operating a wide variety of leisure facilities based on our “complex story strategy.”
-Business/Brand-*Example
・Balinese-style urban hotel “Barian Resort”
・“Karaoke Pasela” famous for Hanito
・Shizuoka Prefecture Izu Area Resort Hotel “Anda Resort”
・Capsule hotel “Anshin Oyado”
・Entertainment complex “Paselabo Tower”
・Wedding and party spaces “Batur”, “Grace Bali”, etc.
*NS Group Co., Ltd. is a holding company of Newton Co., Ltd. and Sanza Co., Ltd. Company name: NS Group Co., Ltd.
Representative: President and CEO Kanako Ogino
Address: KDX Higashi-Shinjuku Building 7F, 2-4-10 Kabukicho, Shinjuku-ku, Tokyo 160-0021
Establishment date: September 19, 1986
Business content: 100 stores in approximately 20 business types, mainly weddings, hotels, restaurants, party spaces, cafes, resort karaoke, bars, photo studios, etc.
URL: https://www.nsgrp.co.jp/