Achieved No.1 sales in Japan for 7 consecutive years! Cosmetics brand SEAC’s all-in-one product for morning and night use provides thorough support in the morning and night, when the skin environments are completely different. *1
*Setagaya Natural Foods*
Press release: August 14, 2024
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Achieved No.1 sales in Japan for 7 consecutive years! Cosmetics brand SEAC’s all-in-one product for morning and night use provides thorough support in the morning and night, when the skin environments are completely different. *1
*Top trust on the market! It has gained tremendous support because it is close to the skin and heart. *
Setagaya Natural Foods Co., Ltd. (Head office: Setagaya-ku, Tokyo, President and CEO: Kasai
A survey conducted in July 2024 revealed that Eiji’s cosmetics brand “SEAC” has been the best-selling all-in-one brand for morning and night use in Japan for seven consecutive years. *1
This product was created after thorough research into the differences in skin condition between morning and night. One of the features is not only the functional aspect such as beauty ingredients, but also the scent selected according to the psychological state of each morning and night.
* Key points of this case *
* ●Seek has been ranked number one in Japan for morning and night all-in-one brand sales for seven consecutive years. *1
●The skin environment is completely different in the morning and at night. However, cosmetics that can be used for different purposes account for 2.4% of the skin care market. ●Seek wrinkle improvement The all-in-one product for morning and night use is a cosmetic that not only affects your skin, but also changes your mood between morning and night. *
*Skin environment in the morning and at night*
During the day, your skin is exposed to severe dryness and UV rays. On the other hand, during sleep, growth hormone is secreted and the skin becomes more beautiful on its own.
Despite these completely different skin conditions, cosmetics for morning and night use currently only account for 2.4% of the total skin care market. *2
In order to overcome this current situation, the SEEK development team is focusing on promoting the importance of using both morning and night beauty with the slogan “Beauty revolution in the morning and at night.”
*Comments from Seek developer*
While it is important to use different cosmetics in the morning and at night, separating all of your cosmetics between morning and night can be a burden both in terms of time and money. What we came up with was to create an all-in-one product that would greatly reduce that burden. By only needing to take care of your skin in one step, you’ll have more time to focus on how you use your skin in the morning and at night.
*Cosmetics that will be close to your skin and heart in the morning and at night*
* ■Seek wrinkle improvement morning all-in-one*
It works to “protect” the skin from damage such as ultraviolet rays and dryness. It contains UV protection ingredients that are encapsulated to prevent direct contact with the skin, making it an excellent product (SPF43/PA+++) that protects you from UV rays even when you are active in the scorching sun. Another feature is that it does not have the harsh feeling that is typical of sunscreens.
In addition, to protect the skin from dryness, it contains seven types of collagen *3, including ionized collagen *3 that reaches the stratum corneum and barrier collagen *3 that covers the skin surface with a veil of moisture. Helps your skin resist dryness during the day. The scent uses a citrus aroma to help you start your day with a refreshing feeling. It is a blend of 7 types of essential oils, with orange essential oil as the base, and no synthetic fragrances are added.
Furthermore, the active ingredient “niacinamide”, which has been shown to be effective in improving wrinkles, approaches the dermis and improves existing wrinkles in the skin.
Brand name: Seek wrinkle improvement morning all-in-one
Sales page:
https://www.shizensyokuhin.jp/products/detail.html?prod_id=48411&c_cd=001002
* ■Seek wrinkle improvement all-in-one for night use*
It works to “condition” skin that has been damaged during the day. In order to support your skin’s ability to beautify itself while you sleep, it contains seven types of collagen *3 with different functions, including moist collagen *3, which locks in moisture on the skin’s surface. It provides moisture to every corner of the stratum corneum, making it plump and firm.
Furthermore, the unique blend of plant extracts *3 specialized for skin repair wraps around dry and hard skin, leaving it shiny and soft. The scent uses a calming lavender scent so that you can spend a relaxing time before bed. There are also no synthetic fragrances added.
Furthermore, the active ingredient “niacinamide”, which has been shown to be effective in improving wrinkles, approaches the dermis and improves existing wrinkles in the skin.
Brand name: Seek wrinkle improvement all-in-one for night use Sales page:
https://www.shizensyokuhin.jp/products/detail.html?prod_id=48511&c_cd=001002
*About SEAC*
Seek is a brand that pursues “healthy skin forever.”
As a natural food company, Setagaya Natural Foods has been helping people become healthy from the inside out. As we deal with the concerns of aging people, we hear about skin problems and concerns. We thought that with the wisdom we have cultivated over many years to harness the power of nature, we might be able to address your skin concerns. Healthy, trouble-free, clean skin. That is the healthy skin we pursue.
In addition to our signature morning and night all-in-one products and wrinkle-improving creams, our makeup cosmetics such as
wrinkle-improving BB cream and silky face powder are also gaining popularity.
We aim to create products that help our customers experience youthful, healthy skin through the power of nature by addressing each of their concerns. May you live a bright and vibrant life 5 or 10 years from now. Setagaya Natural Foods remains committed to delivering cosmetics that lead to healthy skin.
SEAC brand site
https://www.shizensyokuhin.jp/seac/
SEAC Instagram
https://www.instagram.com/seac_info/
About Setagaya Natural Foods
Setagaya Natural Foods is a mail-order company that handles foods, supplements, and cosmetics.
Popular products such as Aojiru Premium containing glucosamine + chondroitin and lactic acid bacteria, 16 types of vegetables, rich and melty vegetables, and extreme dashi miso soup are also widely known through TV commercials.
Since our establishment in 2001, we have placed great importance on creating products that utilize the power of nature.
In recent years, with the aim of becoming a company that is loved by generations, we have been releasing products such as delicious side dishes (frozen home-delivered meals), farm-direct products, and sweets one after another, and we are also focusing on online sales. We will continue to deliver products that are not only safe and secure, but also delicious and enriching the soul, and we hope to be close to our customers in various situations in their lives. -Setagaya Natural Foods Company Profile-
Company name: Setagaya Natural Foods Co., Ltd.
Established: July 2001
Head Office: 4-10-1 Yoga, Setagaya-ku, Tokyo 158-0097
Representative: Eiji Kasai, Representative Director and President Capital: 50 million yen
Business: Mail-order sales of health supplements, natural cosmetics, and natural foods
Setagaya Natural Foods Corporate Site
https://www.s-shizensyokuhin.com
Setagaya natural foods official mail order site
https://www.shizensyokuhin.jp/
LINE: https://lin.ee/FvCyfNu
X (old Twitter): https://twitter.com/STGYSS_Official/
Instagram: https://www.instagram.com/setagaya_shizen_syokuhin/ Facebook: https://www.facebook.com/shizensyokuhin/
YouTube: https://www.youtube.com/user/shizensyokuhin
*Notes*
*1 Sales ranking of all-in-one products for morning and night use by brand (July 2017 to June 2024), according to TPC Marketing Research *2 Composition ratio of morning and night cosmetics in the skin care market. TPC Marketing Research research (January 2022)
*3 Contains as a moisturizing ingredient