From Hokkaido! The “#Dosleep Challenge” has started, causing a sleep revolution!
*Ambi*
Press release: August 14, 2024
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From Hokkaido! The “#Dosleep Challenge” has started, causing a sleep revolution!
*Start of “#Dosleep Challenge” to bring about a revolution in sleep and create a healthy Japan*
Ambi Co., Ltd. (Head office: Kitahiroshima City, Hokkaido,
Representative Director: Kanehara
Toshiyuki) has launched the #DosleepChallenge, a project that aims to squarely face the problem of sleep deprivation among Japanese people and create a healthier and more productive society.
* – What is “#Domino Challenge”? -*
“#Dosleep Challenge” is not just a sleep improvement project. This is a project that started in Hokkaido with a grand vision and aims to reaffirm the importance of sleep throughout Japanese society and realize a healthier and more productive society. In modern society, many people suffer from lack of sleep. Although people are aware of the importance of sleep, the current situation is that they do not have a concrete plan to improve it or understand their own sleep status in the first place.
In the “#Dosleep Challenge”, we will implement the following initiatives from August 14th to December 14th, 2024 in order to promote awareness change and improvement regarding sleep among Japanese people.
– * Improving sleep awareness among Hokkaido residents: * Promotion at large-scale events (“Sleep Hokkaido” was held at an official game of the Hokkaido Nippon-Ham Fighters)
We will carry out activities to raise awareness of the importance of sleep, such as by holding #DosleepNight and collaborating with No Maps and SLEEP HOTEL.
– *Sleep data accumulation and analysis:*
Utilizing the app “NeruBank” that can measure sleep, we
accumulated and analyzed sleep data of Hokkaido residents. We first visualize the state of sleep using digital data, such as sleep time and sleep quality, and build evidence.
“#DominChallenge” website is here: https://domin-challenge.nerubank.com
* -Why is “#Domino Challenge” important? -*
The Ministry of Health, Labor and Welfare recommends 6 to 9 hours of sleep (6 to 8 hours for people over 60), but approximately 50% of Japanese people do not get the recommended amount of time. Lack of sleep has a negative impact not only on your physical and mental health, but also on your productivity and quality of life. The #DomuneChallenge aims to improve this situation and create a healthier and more prosperous society.
* -Presentation at “Sleep Hokkaido #Domin Night”-*
As the first part of the “#DoSleepChallenge” project, “Sleep” will be held at the professional baseball game held at Esconfield HOKKAIDO on August 14th: Hokkaido Nippon-Ham Fighters vs. Chiba Lotte Marines. We will be holding Hokkaido ＃Domin Night.
In “#Domino Night”, 100 users who used the sleep measurement x POI activity app “NeruBank” were invited to the game, experienced the first pitch ceremony, kids starter, base run, etc. and participated in the “#Domino Challenge”. I will support and cheer you up. In conjunction with the first project, “#Domin Night,” “NeruBank” will announce three major updates for the “#Domin Challenge.”
* – Announcement of the long-awaited Android version! Points can be used to donate to Kodomo Shokudo or exchanged for ticket coupons for the Hokkaido Nippon Fighters-*
Image of changing points and coupons for sleep measurement x POI activity app “NeruBank”
3 updates
* 1. *
In addition to the conventional iOS version, the “NeruBank” app has finally released an Android version.
* 2. *
For a limited time, “NeruBank” users can exchange the points they accumulate within the app for Hokkaido Nippon-Ham Fighters ticket discount coupons.
* 3. *
During the challenge period, in addition to Amazon gift certificates and coupons, you can also donate to children’s cafeterias in Hokkaido in collaboration with the Hokkaido Social Welfare Council.
* -About future prospects-*
The #DomuneChallenge aims to start from Hokkaido and spread throughout Japan. From 2025 onwards, we will use the NeruBank app to help people across the country improve their sleep as part of the National Sleep Challenge.
* -Comment from Toshiyuki Kanehara, Representative Director of Ambi Co., Ltd.-* The #DoSleepChallenge is a project started by Ambi Co., Ltd. in Hokkaido to get Japanese people to sleep more. It is said that Japanese people sleep the least amount of time compared to other countries in the world. Ambi Co., Ltd. is currently developing various businesses focused on sleep. Through this process, I have come to realize that it is not possible to accurately grasp how much sleep each person is getting each day.
Therefore, the “#Dosnen Challenge” aims to be a step towards being able to manage your sleep by yourself, by first understanding your own sleeping hours. Even though you understand the importance of sleep, you can’t take the first step. This is a project that we would like such people to participate in. We hope that by extending the amount of time you sleep each day, you will be able to enjoy the benefits of sleeping in a variety of ways, including improving your health and productivity.
* -About the partners of “#Domin Challenge”-*
* Sponsored by: Hokkaido*
* Joint research: Department of Bioengineering, Graduate School of Engineering, The University of Tokyo, Individualized Health Care and Social Collaboration Course*
Dr. Akiko Kishi, Department of Bioengineering, Graduate School of Engineering, the University of Tokyo, Department of Personalized Health Medicine and Social Collaboration, and Ambi Co., Ltd. will conduct joint research using academia and scientific evidence in the “#Domune Challenge”.
* Donation recipient: Hokkaido Social Welfare Council*
The total amount of Neru points donated between August 14, 2024 and December 14, 2024 will be donated by Ambi Co., Ltd. to the Hokkaido Social Welfare Council on December 15.
* -About Ambi Co., Ltd.-*
Ambi Co., Ltd. focuses on the importance of sleep and provides solutions aimed at improving the quality of people’s lives. We are spreading the importance of sleep to the world through various initiatives, including the development of the sleep measurement app “NeruBank.”
* -For those who cannot use the app-*
If you would like to participate in the “#Domune Challenge” and live in Hokkaido and have difficulty using the “NeruBank” app, please contact the secretariat: contact@ambi.jp
Afterwards, our office will send you a sleep record sheet for you to use. The #DoSleepChallenge is an initiative to help Hokkaido residents improve their sleep and lead healthier lives. You can track your own sleep time by recording your sleep time.
Please note that the function of sleeping and accumulating points is a function of the “NeruBank” app.
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