[A new common sense to counter the extreme heat] Fight against the extreme heat in Japan with the revolutionary palm cooling “IceBattery Fresh(R) AVA”
*ITE*
Press release: August 14, 2024
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[A new common sense to counter the extreme heat] Fight against the extreme heat in Japan with the revolutionary palm cooling “IceBattery Fresh(R) AVA”
*ITE Inc. (hereinafter ITE) (Headquarters: Tokyo, President and CEO: Pankaj Garg) has announced the launch of IceBattery, a product that is effective against extreme heat.
Fresh(R) AVA” is now on sale. *
In recent years, the effects of global warming have been increasing, and this summer is said to be hotter than in the past 10 years. As the number of health damage and deaths due to heat stroke increases rapidly around the world, ITE has developed a high-performance icing product for the palm of the hand, “IceBattery”, as a response to this urgent issue.
Fresh(R) AVA” will be sold. You can easily purchase “IceBattery” through the Amazon product site or online shop page for your business partners.
Fresh(R) AVA” is available for purchase.
■* Keeps cold for up to 6 hours with pouch and set! *
“IceBattery Fresh(R)” is a revolutionary item that efficiently cools down your entire body by holding it in your hand.
AVA is a product designed based on academic evidence that cooling the AVA blood vessels (special blood vessels responsible for body temperature regulation) in the palm of your hand to 10 to 15 degrees Celsius effectively lowers your core body temperature. We have repeatedly improved the specifications to maintain cold retention for more than 3 hours even at temperatures of 30 degrees Celsius, and to maintain cold retention for up to 6 hours when used in conjunction with a pouch*[1].
■* Why is palm cooling effective? *
When people warm themselves by a bonfire or stove, they unconsciously turn their palms toward the heat, but this action is based on the natural logic of warming the AVA blood vessels and warming the whole body.
Fresh(R) AVA’s palm cooling product is a product that incorporates the opposite idea of effectively cooling your core body temperature by cooling your palms.
■* Evaluated by university baseball clubs as effective in preventing heatstroke and recovering from fatigue*
In a survey conducted by Professor Miyashita of Chukyo University, university baseball players were found to be using IceBattery. As a result of testing palm cooling with Fresh(R), it was reported that the majority of the athletes tested had a subjective effect that it was effective in preventing heatstroke and recovering from fatigue, and the report was published in the Journal of the Japan Athletic Training Society. *Also published in [2]. Palm cooling is attracting attention as an effective conditioning method in the sports world, and it is also popular among general running enthusiasts as a
supplementary item while running.
* ■“IceBattery Fresh(R) AVA” useful for a variety of applications * The ability to retain cold for up to 6 hours expands the range of uses for long-distance activities such as playing golf or watching sports, and by carrying it with you when playing outside or going to school, it is also effective as a measure against the intense heat for children. After soaking in the bathtub to warm up your body before going to bed,
Fresh(R)
“Roller coaster sleep,” which helps you fall asleep smoothly by lowering your core body temperature to an appropriate temperature, was also featured in the media by sleeping while holding “AVA.” It is expected to help people get a comfortable night’s sleep, and companies are also requesting it as a gift for their employees as a product that enhances daytime activity.
As countries around the world experience extreme heat, ITE will continue to be at the forefront of technological innovation, providing solutions that not only prevent heatstroke but also promote
comprehensive health.
[1] Varies depending on outside temperature and usage environment. [2] Reference: Koji Miyashita. “The actual effect of icing on the palms on the condition of college baseball players – Questionnaire survey on the perceived effects.”
“Journal of the Japan Athletic Training Society”. Volume 9, No. 2, 213-216 (2024)
*“IceBattery Fresh(R) AVA” product overview*
IceBattery Fresh(R) designed to maintain a temperature of 15℃ and 10℃ on the front and back sides
AVA uses IceBattery(R) technology, which combines the results of ITE’s more than 15 years of research and development, so that it can be held without being too cold and effectively cool down your core body temperature. This cold storage technology was developed incorporating knowledge from NASA and the semiconductor industry, and is currently used primarily in low-temperature logistics both domestically and internationally.
Product name: IceBattery Fresh(R) AVA
Price: Open price
How to use: Freeze in your home freezer for about 10 hours, then apply to your palm or desired area.
-Company Profile-
* ITI Co., Ltd./ Innovation Thru Energy Co.Ltd *
ITE Corporation (ITE) is a Japanese company headquartered in Marunouchi, Tokyo. Under the leadership of CEO Pankaj Garg, we provide an innovative low-temperature logistics system that can maintain a constant temperature and humidity for long periods of time, and are supported by more than 250 domestic and international customers. We have obtained multiple patents in the field of low-temperature logistics, and in the 15 years since our founding, we have established a cold chain system that covers all logistics methods.
ITE’s IceBattery(R) system is a revolutionary, environmentally friendly alternative to diesel-powered refrigerated and refrigerated trucks, completely eliminating the use of dry ice commonly used in low-temperature logistics. We are proposing high-quality,
cost-reducing logistics systems for the logistics industry in a wide range of fields, from fresh foods to pharmaceuticals that require strict temperature control, and blood for testing, with zero CO2 emissions and low costs during transportation. In recent years, we have also developed products for general consumers, such as cool jackets for firefighters and people who work outdoors.
[Contact information]
ITI Co., Ltd.
10th floor, Shin Marunouchi Building, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo 100-6510
Tel: 03-6206-3101 <#URL: https://icebattery.jp/
Email: info@ithrue.com