[Everybeyond Co., Ltd.] Looking back on the first year since Everybeyond was founded
*Everybeyond Co., Ltd.*
Press release: August 14, 2024
Everybeyond Looking back on the first year since its founding We are a marketing support company specializing in BtoB business, and are a group of professionals committed to business growth. * Recently, as the BtoB marketing market has expanded rapidly, many support companies are creating packages and mass-producing and selling them to various companies in order to reproducibly grow their companies.
*However, this package sale will enrich your company, but will reduce your customer’s chances of business success. *
This is because in BtoB marketing, where there are many variables, it is necessary to search for measures that suit each company’s situation, such as the customer’s “budget, resources, situation, members, organizational culture, business model,” and provide support from strategy design to implementation. It’s for a reason. So at Everybeyond, *
We will support you by designing and implementing individual strategies based on your business growth in a “personalized” manner. *
* – Origin of Everybeyond *
*This is a coined word with the meaning of continuing to exceed everyone’s expectations*.
Everyone refers to our customers, our colleagues, and ourselves.
* – Choose to start a business to expand your circle of excitement* The reasons why I chose to start a business were: * “I want to make the world more interesting” and “I want to create something exciting and interesting myself.” *
This is the idea behind it.
Also, during my previous job, I saw a company that was promoting products that were good for the world with like-minded colleagues, which had a big influence on me.
For example, I think it would be a great blessing to create a company that is aiming for Koshien, where all members can work with the same goal.
* – In the early days of our founding, the amount of work steadily increased, but we were unable to handle it alone*
In the early days of our company, we mainly used X (formerly Twitter) and referrals to get work, but we also used job matching services and other means to get work.
Thankfully, my work steadily increased, but as I mentioned at the beginning, it was a business model that depended on the individual, so I had to do most of the work myself.
In this situation, I felt sorry for the decrease in the amount of commits for each project, *
By increasing the number of members who can work together in the same group, we were able to envision a future in which we could expand our business while maintaining the strength of our original product, which was individualized. *
* – Strengthen recruitment and grow to a 20-person organization* In order to realize the strengths that emerged in the previous section, which are due to being “individual-specific,”
* At this time, we strengthened our recruitment efforts and tripled our size to become an organization with more than 20 people. * This event made me realize that although each person can only work on 4 to 5 projects, this is where we can create value for our company. In order to continue the business, I feel that the possibility of providing better value has increased significantly from the situation where we had to gather strong colleagues.
* – What kind of talent gathers at Everybeyond?*
We believe that the people that Everybeyond would like to work with and the people we currently work with have the following four types in common:
* 1. GRIT – The power to persevere *
someone who is stoic about themselves
People who had some kind of hard experience during their student days (ex. club activities, etc.)
* 2. Ambition (goal) *
person with ambition
someone who has something they are passionate about
* 3. Communication skills *
A person who can see things objectively and logically
People who have a customer perspective (e.g., sensing other people’s emotions, understanding their needs, etc.)
A person who can think about things by calculating backwards from the objective.
* 4. Thinking power & thinking strength *
People who were good at studying when they were students, or people who had the experience of being forced into a situation where they had to study.
It may seem like I’m being greedy, but I’m convinced that this common point is essential in order to continue exceeding customer
expectations.
* – There was also a project where the number of customers increased by 2.7 times without changing the budget *
While working together with the members mentioned above, there was one project that became a turning point.
The client asked us to maximize seminar attendance and nurturing, and entrusted all of the measures to our company.
As a result, we were able to achieve an overwhelming result of increasing the number of customers by 2.7 times without changing the budget at all, and from this we gained the trust of other companies, leading to an increase in projects and confidence in our product.
In addition, through this project, we realized the strength of our business model of “daring to be individualistic.”
*
For example, we are proud of our unique strength of being able to carry out measures while maintaining a high level of accuracy by carefully accompanying sales and conducting research to review the house list and each definition. *
* – Everybeyond is committed to changing the future of Japan* In the future, I would like to further expand the way we think about Everybeyond’s business and BtoB marketing.
By expanding this group, I feel that I can contribute not only to Japanese BtoB businesses but also to consumers (toC) beyond that, so I am working with people who share this feeling. I want to work at I believe that this will ultimately lead to a better future for Japan.
* -Finally*
In order to convey my personal thoughts and information about BtoB marketing that are difficult to express in words, I am posting on YouTube and X*.
I would appreciate it if you could take a look.
▼YouTube channel
https://www.youtube.com/@BtoBmarketingChannelEB
▼X
https://x.com/22_gorimon
▼Facebook
https://www.facebook.com/takumi.mawatari.7/