[Pip Co., Ltd.]
Collaborative research with researchers from Kobe Tokiwa University and other institutions has been officially decided! “Hog Sealand Presented by Pip Electric Van”, a kids park with a chiropractor that relieves the “fatigue of playing with children” of parents on holidays, opens for the first time in Kobe
*Pip Co., Ltd.*
Press release: August 15, 2024
**
Collaborative research with researchers from Kobe Tokiwa University and other institutions has been officially decided! “Hog Sealand Presented by Pip Electric Van”, a kids park with a chiropractor that relieves the “fatigue of playing with children” of parents on holidays, opens for the first time in Kobe
*Date and time: August 30th (Friday) to September 1st (Sunday), 2024 11:00-18:00 (Reception starts: 10:30, Reception ends: 17:00) Location: Kobe Harborland umie North Mall 4F Pure Heart Kids Land*
The Pip Electric Van series, a magnetic therapy device that uses magnetic power to improve blood circulation and relieve stiffness, is manufactured and sold by Pip Co., Ltd. (Headquarters: Chuo-ku, Osaka, President and CEO: Yuji Matsuura). Kobe Harborland umie
At “Pure Heart Kids Land” on the 4th floor, from August 30th (Friday) to September 1st (Sunday), 2024, a chiropractor will be provided with the aim of supporting mothers and fathers who are suffering from childcare fatigue. *Kids Park “Hogsealand”
Presented by Pip Electric Van” (hereinafter referred to as Hogsealand) will open. *The chiropractic treatment described in this release is manual therapy.
▲“Hogsealand” arch venue image (facility image is for illustrative purposes only.)
▲“Hogsealand” chiropractic experience image
▲Pure Heart Kids Land Kobe
Kids park with chiropractor “Hogsealand Presented by Pip Electric Van” Special HP https://elekiban.pipjapan.co.jp/hogsyland/
* What is “Hogsea Land Presented by Pip Electric Van”? *
“Hog Sea Land Presented by Pip Electric Van” is a kids park with a chiropractor to support mothers and fathers who are working hard to raise children.
is. While watching your child play with original play equipment created in honor of Cori, you can receive a free massage that will help you forget the daily stress of childcare. Massage loosening starts this year*
We receive treatment cooperation from the chiropractic x pelvic salon “Ka-La-Da Factory” (hereinafter referred to as “Karada Factory”), and provide treatments by professional chiropractors. *
* “Pip Electric Van Can You Get It?” is now available for the first time from Kobe! *
* Receive the memories of your summer at Hogsealand in a special package with a check! *
* It has been decided that the park will open for the first time in Kobe * * “Pip Electric Van Can You Get Wet” will appear for the first time in the content of Hog Sea Land *
I will. Let your child try coloring, take a photo of the child holding the completed coloring book, and present the original packaged “Pip Electric Van” attached to a paper mount with glue to the parents. (Limited to 100 people each day)
* Joint research begins to elucidate the effects of Hog Sealand! * “Hog Sea Land”, which has been held since last year, is *
In order to elucidate its effects and issues, a joint research project has begun, led by Lecturer Michiko Ito of Kobe Tokiwa University, along with researchers affiliated with Chukyo University, Tokyo Institute of Technology, and Hiroshima University.*
I did. Professor Ito’s research has been officially accepted by the Japan Society for the Promotion of Science, an independent
administrative agency, and will be carried out in stages from 2024 to 2026 based on the allocated KAKENHI. Please refer to page 2 for the research overview.
Opening overview of “Hogsealand Presented by Pip Electric Van” kids park with chiropractor
Date and time: Friday, August 30, 2024 – Sunday, September 1, 2024 11:00-18:00 (Reception starts: 10:30, Reception ends: 17:00) Venue: Kobe Harborland umie North Mall 4F Pure Heart Kids Land 〒650-0044
Kobe Harborland umie North Mall 4F, 1-7-6 Higashi Kawasakicho, Chuo-ku, Kobe City, Hyogo Prefecture
Sponsor: Pip Co., Ltd.
Treatment cooperation: Factory Japan Group Co., Ltd. Chiropractic x Pelvic Salon “Ka-La-Da Factory”
* [Planning background] *
* Aiming to help relieve “child play fatigue”, the kids park has been updated to be more parent- and child-friendly. *
Improvements are being made to the childcare environment, including measures to counter the declining birthrate on a different level and paternity leave after childbirth. On the other hand, the situation in which parents are more likely to become physically fatigued is accelerating due to factors such as an increase in the number of dual-income couples and an increase in the age of childbearing, leading to an increase in childcare fatigue. However, many parents feel that parents get tired from letting their children play on holidays.
Children’s play fatigue
Focusing on kids parks* where parents can take a momentary break,* we have created a place where you can not only rest but also relieve your fatigue*
We planned Hog Sea Land with the hope that it would become a place that provides new value by re-evaluating the concept of the world. * [Joint Research] Overview of “Building a Win-Win Industry-Academia Collaborative Childcare Support Model for Both Children and Parents”* Pip Co., Ltd. is conducting joint research on Hogsealand with researchers at Kobe Tokiwa University and other research institutions.
* ◆Purpose of this research*
The aim is to evaluate “win-win programs for both children and those raising children” and to collaborate with industry and academia to continue holding the program with improved content. Specifically, we analyzed saliva tests and participant questionnaires, and interviewed stakeholders to clarify the effects and issues. We aim to build a new support model through industry-academia collaboration by surveying participants’ mood changes before and after the treatment, encouraging and analyzing their child-rearing narratives, and creating a higher-grade Hog Sea Land.
* ◆Principal Investigator (★), Co-researcher (●)*
Michiko Ito Lecturer: Kobe Tokiwa University, Faculty of Health Sciences (★) Lecturer Teppei Domoto: Chukyo University, Faculty of Psychology (●) / Yukiko Shibuya Lecturer: Kobe Tokiwa University, Faculty of Health Sciences (●)
Professor Kunihiko Takamatsu: Tokyo Institute of Technology Planning Headquarters (●) / Professor Fuminori Nakatsubo: Hiroshima University Graduate School of Human and Social Sciences (Teaching) (●)
* [Experience content] *
* Content 1: Mom and Dad are happy! ! Supports childcare fatigue. You can receive a free massage from a chiropractor! *
Pip Co., Ltd. conducted a survey of 300 parents of preschool children with the aim of relieving the physical fatigue and stiffness caused by childcare.
The massage massages available at this kids park are targeted to the areas of the body that are most likely to experience childcare fatigue. We will carefully relax the muscles of your shoulders, neck, arms, back, shoulder blades, and lower legs (calves), and carefully target the areas of concern. Please refresh your body that is concerned about your daily childcare.
* No. 1 part of the body that moms and dads worry about: the waist* When caring for children, such as bathing or changing diapers, children tend to bend over. It is said that bending down places about twice as much stress on the lower back as when standing. The muscles in your lower back are the muscles that help you maintain your posture, and they tend to get tense on a regular basis, so it is important to prevent them from becoming tense.
* No. 2 body part that moms and dads worry about: Shoulders* It is said that muscles in the shoulders often become tense when carrying a baby or using a baby carrier. Both arms weigh approximately 10 kg, and when you add the weight of the child, the burden of over 15 kg is placed on the shoulder muscles, so you need to be conscious of taking care of them on a daily basis.
* No. 3 body part that moms and dads worry about: Neck*
As your child begins to walk, you will likely look down to keep an eye on your child. This can cause tension in the muscles in your neck and shoulders. The head weighs 4 to 6 kg, and the muscles in the neck are constantly working, so take care of them frequently to keep them refreshed.
*Please check the website for details.
https://elekiban.pipjapan.co.jp/hogsyland_selfcare/
* Content 2: Children are happy too! You can play with original play equipment named after Cori! *
* New play equipment is available this year! New and original play equipment that parents and children can enjoy “Gori Gori Athletic Circuit”*
A foot pressure block-shaped athletic circuit that combines cushions with different stimulation strengths that mimic the magnetic flux density of Pip Electric Van products, as well as stairs and slopes that children can climb up and down.
Last year, we had play equipment that only children could play with, but this time we have created play equipment that parents and children can play together. For children, it is an athletic play equipment that is fun to the touch, but for adults, it is a play equipment that stimulates pressure points on their feet when they are tired. *Facility images are for illustrative purposes only. Location is subject to change.
*Original play equipment “Kori Kozo block”*
The Kori Kozo block allows moms and dads receiving treatment to visually loosen stiffness in their bodies by watching children break down blocks that are designed with stiffness in various parts that occur during childcare. I put this feeling into it. The blocks are made from lightweight materials so that children can play safely. * Original play equipment “Pip electric van” *
This is an experiential content where you stand in front of the Pip Electric Van package and say “Pip Electric Van” loudly into the microphone. We will challenge you to see if you can name product names that have many plosive sounds and are difficult for children to pronounce. You can choose your own level of difficulty, such as seeing if you can say it three times in a row like a tongue twister.
* [About how to use Hog Sea Land] *
As soon as the doors open, numbered tickets for all time slots will be distributed on a first-come, first-served basis. To obtain a kneading experience numbered ticket, you will need to enter the Pure Heart Kids Land Kobe Harborland umie store and fill out a consent form. Please note that the Hog Sea Land Chiropractic Experience is free of charge, but an admission fee is required to use the Pure Heart Kids Land Kobe Harborland Umie branch. For details and prices, please see the facility website.
Facility HP: https://www.nikke-purekids.jp/shop/umie/
* [Treatment cooperation/Ka La Da Factory] *
* ◆What is “Ka La Da Factory” *
We are a total body care salon based on the concept of fundamental care for your body and health. Using a treatment method based on the independently developed “A.P. Balance (R)” chiropractic theory, we perform treatments for each customer’s body condition, including care for the neck, shoulders, lower back, and feet, while checking the condition of each customer’s body.
Karada Factory official website https://karada39.com/
* ◆What is “Factory Japan Group”? *
Chiropractic x Pelvic Salon “Ka-La-Da Factory” (hereinafter referred to as “Ka La Da Factory”)
We have more than 370 stores*, including Karada Factory), both overseas and in Japan. We will contribute to society by spreading awareness around the world about health promotion and prevention using our human resources that create excitement. That is the corporate philosophy of “Factory Japan Group”. We listen to the voices of each customer and consider how we can respond to them.
We place the utmost importance on pursuing satisfaction without compromise.
* [Venue limited gift] *
* 1. A flyer that will please moms and dads *
Hog Sea Land participants will receive a flyer summarizing recommended ways to put up Pip Electric Vans to support moms and dads who are tired of raising children.
* 2. Pip electric van with original packaging made in collaboration with an illustrator *
We will be distributing free Pip electric vans with original packaging depicting scenes that are highly empathetic to parents raising children. In honor of Hog Sealand, which was designed to relieve mothers and fathers of childcare fatigue, a popular childcare manga artist and illustrator has posted an illustration of “I’m tired of childcare” that has been widely used on the package as a special version of Pip Electric Van. I did.
*It will end as soon as it runs out. Please note that you cannot choose the package.
* ≪Reference materials≫*
* More than half of fathers feel more tired on holidays than on weekdays due to “child play fatigue”! *
In a survey conducted by PIP Co., Ltd. on parents of preschool children regarding childcare fatigue, “*I want to take my child out on holidays*”*
92.0%* said so.
On the other hand, 92.0%* answered, “It would be nice if parents also had a place to take a break when going out with their children.”* In other words,*
Many parents are in a situation where they can’t take time off even when their child has the day off*.
We found that more than half of fathers say that they spend more time with their children and feel more tired on holidays than on weekdays. *Those who answered that they feel more tired on holidays/slightly more tired on holidays
In addition, when we investigated the areas where children tend to feel tired from raising children, the results showed that the first place was the lower back, shoulders, and neck. Among those who chose the lower back as the number one activity that affected childcare fatigue, 69.3% of people said holding their child, followed by 16.3% of people who said putting their child to sleep, and 14.3% of people who said that changing diapers.
Survey period: March 10th to 11th, 2023 / Survey target: Men and women aged 25 to 45 with preschool children
Number of samples: 300/Survey method: WEB survey/Survey subject: PIP Co., Ltd./Survey implementation period: iBridge Co., Ltd.
* ■About Pip Electric Van*
*Pip electric van* that pinpointly eliminates stiffness
”. Magnetism works on internal components to improve blood circulation and flush out waste products that cause stiffness. It is recommended to apply it for 2 to 5 days, as the effect lasts for as long as you apply it. You can also take a bath as is. Since you can choose the strength of the magnetic force, you can use it depending on the state of stiffness. Please use your fingers to lightly press the area where you feel it is sore and apply it to and around the area where you feel “a little pain, but it feels good”. In addition, we also offer non-stick products such as the “Pip Electric Bang Sole Band,” which easily treats stiffness and stiffness in the soles of your feet by simply wearing it, and the “Pip Electric Bang Inner Clip,” which treats persistent shoulder stiffness that extends to your back. I am.
* ■Points that will please moms and dads of Pip Electric Van* – Can be used even during breastfeeding period as it does not use drugs. (Please consult your doctor before use during early pregnancy or immediately after childbirth.)
・The effect lasts as long as you apply it, so it’s perfect for moms and dads who are busy with housework and childcare!
・Children won’t dislike it because it doesn’t have a smell.
* [Product overview] Managed medical equipment*
[Inquiries from general customers]
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