[LOGZGROUP Co., Ltd.] [Toward a world where everyone can shine] Make disabilities more familiar! The original character “Menlabo Fruit” is born!
*LOGZGROUP Co., Ltd.*
Press release: August 15, 2024
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[Towards a world where everyone can shine] Make disabilities more accessible! The original character “Menlabo Fruit” is born!
*～Toward a society where everyone can live their own lives by eliminating the line of “disability”～*
LOGZGROUP Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative: Kazuaki Furutoku, hereinafter referred to as LOGZGROUP), which operates welfare offices nationwide, has created an original character to lower the hurdles for consultation for people with depression and developmental disorders and to increase awareness. We have created. We view disability as something created by the surrounding environment rather than by individual characteristics. Based on our mission of “erasing the boundaries of disability” and in order to bring out the potential of all people and realize a world where they can shine in today’s society where diversity is sought after, we are working to help people with disabilities through “Men Lab Fruits.” We want to change society’s perception.
* ■Character introduction*
* ADHD-chan: * An energetic character who is full of curiosity and loves trying new things.
*Utsu-chan:* She is serious, has a strong sense of responsibility, and has a kind heart that cares about the people around her.
* LD-chan: * Has unique imagination and creativity, and is good at generating new ideas.
* ASD-chan: * She is a character who has a strong interest in specific things and likes to dig deeper into them.
* ■Production background*
The word “disability” often comes with negative images and prejudice. However, if we look at history, many of the great people who have brought about innovations were said to be disabled or isolated from those around them. Our company views disability as a part of individuality and aims to create a society where everyone can live their own lives. LOGZGROUP wants to convey a world without boundaries through characters.
We hope that the colorful and cute characters will become familiar to many people.
* ■Future developments*
We plan to disseminate “Menlabo Fruits” through various media in the future. We aim to spread the word to as many people as possible through not only disseminating information on SNS, but also creating goods, and deepening their understanding of disabilities.
As the first step, we are planning to release LINE stamps that can be used by people who work hard every day despite their own worries.
* ■Company profile*
LOGZGROUP Co., Ltd.
We are developing a variety of businesses under the vision of “INNOVATION ~Creating a world where everyone can live with excitement and smiles.” In our welfare business, we have a mission of
“eliminating the line of disability,” and we are developing IT-specialized employment transition support “Work Transition IT School,” and child development support project “Art Kids
Rehabilitation.”
Company name: LOGZGROUP Co., Ltd.
Representative: Kazuaki Furutoku, Representative Director
Head office location: 3rd floor, Praseo Aoyama Building, 2-7-13 Kita-Aoyama, Minato-ku, Tokyo
Business details: Welfare business, franchise business, cloud employment business for people with disabilities
*In accordance with the official description method, “disability” is written as “disability.”