JEPLAN Co., Ltd.
BRING(TM) adopted on the body of the participation award original T-shirt designed by “Hokkaido Marathon 2024” official wear partner On -Unwanted running wear collected from last year’s runners is recycled using unique technology, and traceability to manufacturing is visualized with “OPEN HIVE by BRING”-
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“BRING(TM)” T-shirt products operated by JEPLAN Co., Ltd.
(Representative Director, President and CEO: Masaki Takao, hereinafter “JEPLAN”) will be participating in the “Hokkaido Marathon 2024″ to be held on Sunday, August 25, 2024. It was used on the body of the participation award original T-shirt designed by On’s official wear partner. The body of the T-shirt used is made from recycled polyester resin, which is made by chemically recycling some of the unnecessary running wear collected from last year’s runners using JEPLAN’s proprietary technology. This time, for the first time, through “OPEN HIVE by BRING,” we will be implementing an initiative to visualize the traceability of the collection locations and recycling processes of clothing used as raw materials for T-shirts, as well as the manufacturing process.
[OPEN HIVE by BRING] “Hokkaido Marathon 2024” Participation Award Original T-shirt introduction page:
https://openhive.jp/on-hokkaidomarathon-24
[Image 1: https://prtimes.jp/i/31188/141/resize/d31188-141-60016aa370241c70f9c1-0.png&s3=31188-141-a716e6e1329c87f1a6b0158ff0a8c1bc-1200×630.png ]
Starting in 2022, the Swiss sports brand “On” will support the event’s operations by providing original T-shirts to participants as the official wear partner of the “Hokkaido Marathon.” This year’s participation award T-shirt is based on the brand message of this event, “This heat is the energy to run.” The back design was created by Swiss graphic designer Sebastian Fehr. The message is expressed in a timeless design that can be used not only for running, but also for lifestyle, and for the runners who provided it to wear it for a long time.
In addition, the body of the T-shirt is made from recycled polyester resin, which is made by chemically recycling some of the unnecessary running wear collected from last year’s runners using JEPLAN’s proprietary technology, which is part of the circular ecosystem traceability system. By adopting “Open HIVE by BRING”, you can see where the clothes used as raw materials for the participation award T-shirts were collected, recycled and manufactured by reading the QR code attached to the neck. . This year as well, we will set up a collection point for sportswear during the race, where we will collect sportswear not only from runners but also from visitors who visit our booths. The front of the T-shirt reads, “THIS T-SHIRT IS MADE TO BE RECYCLED. LIKE A GOOD RUN POWERS THE NEXT GREAT RUN,” ” is printed on it, and we plan to work on recycling clothing resources with the cooperation of runners and visitors next year.
In the future, the JEPLAN Group will continue to collaborate with domestic and international partners to realize our vision of “recycling everything” and will work as a group to drive the circular economy.
■About “Hokkaido Marathon 2024” Participation Award Original T-shirt
[Image 2: https://prtimes.jp/i/31188/141/resize/d31188-141-649b776c2e04049ab783-3.jpg&s3=31188-141-8a4e014eb92cbe9386678098f9b99479-1200×630.jpg] [About the design]
The Hokkaido Marathon is held in midsummer, and although the climate is relatively cool, it is a “hot” full marathon. This event attracts approximately 20,000 runners from not only Hokkaido but also all over the country. Mr. Fair’s design is based on the image of the enthusiasm of each runner who takes on the challenge under this harsh environment and the “hot” feelings hidden in their hearts that become the energy of the runners who never give up until the end. . The combination of many energetic runners completing the distance of 42.195km at their own pace and rhythm creates a powerful visual, with the message “FEEL THE HEAT” placed in the center. I am.
Furthermore, by wearing this T-shirt after the tournament, On’s wish is for everyone to remember their “passionate” feelings and be proud of themselves for taking on the challenge.
[Designer: Sebastian Fair Profile]
Swiss graphic designer based in Tokyo. After graduating from Zurich University of the Arts in 2012, he worked at Lars Muller Publishers in Zurich and the Nippon Design Center in Tokyo, where Mr. Kenya Hara is the representative, before establishing his own graphic design studio in 2018. Pursuing the delicacy of both printed and digital designs. In recent projects, he has expanded his activities to include branding and communication design in the fields of architecture and craft product design.
[About the body of the T-shirt]
We use 100% recycled polyester resin T-shirts that are recycled using JEPLAN’s proprietary technology from unnecessary clothing such as running wear (100% polyester only) collected from last year’s competition.
*The T-shirt used is a custom-made product.
[Visualization of traceability with “OPEN HIVE by BRING”]
[Image 3: https://prtimes.jp/i/31188/141/resize/d31188-141-371bcfdd57f6c3fb2bae-1.jpg&s3=31188-141-d11a244b14fb6229e4902e1ce58a572a-1852×916.jpg] ■About “Hokkaido Marathon 2024” (https://www.hokkaido-marathon.com/) Date: Sunday, August 25, 2024
Sponsor: Hokkaido Marathon 2024 Organizing Committee
Collecting running wear: Unwanted running wear will be collected from runners and visitors at the On booth in the Hokkaido Marathon 2024 EXPO venue.
[Image 4: https://prtimes.jp/i/31188/141/resize/d31188-141-e48cf3305ce657379424-2.png&s3=31188-141-468c49d2de102d679270ed4c96bbab43-3900×3900.png ]
■About BRING(TM) (https://bring.org/)
BRING is implementing a circular economy in society that “recycles everything.” In cooperation with consumers, companies, and local governments, we collect unnecessary clothes, plastic bottles, etc., and use reuse and various recycling techniques to recycle and recycle them into the market and consumers in the form of raw materials and new products. We conduct all kinds of business based on this cycle. Using our unique technology, we are able to create recycled raw materials that can be recycled over and over again, using polyester from clothing and plastic bottles that are no longer needed. ■About On
On is a sports brand born in the Swiss Alps in 2010. With a mission of “Ignite the human spirit through movement,” we market premium footwear, apparel, and accessories for running, outdoor, training, tennis, and lifestyle. We are delivering. In just 14 years since the brand’s launch, the company has expanded to Portland, Berlin, Yokohama, Shanghai, and Melbourne. Our rapid growth is supported by innovative technology that overturns common sense in the industry, design that shines with functional beauty, and recycling-oriented manufacturing. CloudTec(R) cushioning, On’s signature technology, has been patented worldwide and is also used in the competition shoes of top-class professional athletes. With the spirit of “Dream On.” to keep chasing dreams, we have steadily increased our fan base and are currently expanding our business to over 60 countries. In 2024, we will also serve as an official partner of the Swiss Olympic team at the Paris Olympics.
■JEPLAN Co., Ltd. (https://www.jeplan.co.jp/)
Representative: Representative Director, Executive Officer and President Masaki Takao
Established: January 2007
Main business: PET chemical recycling technology related business (target: PET bottles, polyester), etc.
With our mission of “recycling everything,” we are involved in a wide range of supply chains, and by promoting manufacturing, business development, and technology licensing using our unique PET chemical recycling technology, we are achieving the recycling of limited resources. This contributes to reducing CO2 emissions.
Through our unique chemical recycling technology and the creation of a resource circulation system, we operate the brand “BRING,” which implements a circular economy in society that collects unnecessary clothing and “make clothes from clothes.” We also work with local governments and companies to reduce plastic bottles. We are working on a resource recycling business that realizes recycling over and over again.
In order to implement resource recycling in society, we operate PET chemical recycling plants at two locations: Hibikinada, Kitakyushu, and Kawasaki (group company: PET Refine Technology Co., Ltd.).