market enterprise
For the first time in Oita Prefecture, Hiji Town starts a project to reuse unnecessary items using “Oikura”
~Promoting waste reduction with the introduction of reuse measures for the first time~
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Hijimachi, Oita Prefecture (Mayor: Hirofumi Honda) and Market Enterprise Co., Ltd. (Chuo-ku, Tokyo, President and CEO: Yasushi Kobayashi, TSE Prime Securities Code 3135, hereinafter “Market Enterprise”) announced on August 15, 2024 ( Thursday), we will conclude an agreement regarding a reuse project aimed at resolving issues in local communities and will begin our collaboration. Using the reuse platform “Oikura” operated by Market Enterprise, we will build a system to reuse unnecessary items without throwing them away, aiming to reduce waste in Hiji Town and create a recycling-oriented society.
[Image: https://prtimes.jp/i/15239/315/resize/d15239-315-6b431082b57b5711d927-0.png&s3=15239-315-b59a06dfd448984e8acddcdcbfe84fa4-1200×630.png ]
■Background/story
Although Hiji Town has recognized the importance of reuse, it has not been able to introduce reuse measures until now due to issues such as finding storage space and securing personnel after collecting unnecessary items. However, in order to promote waste reduction, we believe that it is essential to introduce reuse measures, and we have been exploring the possibility of introducing such measures. On the other hand, Market Enterprise has developed an online business centered on the reuse business, and has so far set the vision of being an “optimized trading company that realizes a sustainable society” and has participated in the “Regional Revitalization SDGs Public-Private Collaboration Platform”. We have continued to work as a member of the “Musical Instrument Donation Hometown Tax” executive committee, and have focused on initiatives for the SDGs that transcend the boundaries between the public and private sectors. Under these circumstances, Market Enterprise approached Hiji Town and the current initiative using “Oikura”*1 was realized because the mutual needs of “aiming to form a recycling-oriented society by promoting reuse activities” met. .
*1 What is “Oikura”?
“Oikura” is a reuse platform developed by Market Enterprise. If someone who wants to sell unwanted items requests an appraisal through Oikura, all affiliated recycle shops across the country will request a bulk appraisal, allowing them to compare purchase prices. The ease of being able to compare the purchase prices of unwanted items and sell them with just one request has been well-received, and has been used by approximately 1.2 million people (as of the end of January 2024). Website: https://oikura.jp/
■Issues in Hiji Town and solutions through “Oikura”
In Hiji Town, bulky garbage is collected door-to-door once a month, but there are rules such as residents carrying bulky garbage outside their homes. As a result, the town received complaints such as “It is difficult to carry large items out of the house” and “It is difficult to cut unnecessary items to the specified length by oneself.” If you wish, “Oikura” can come to your home and even carry out the purchase, making it easier to sell large or heavy items. In addition, products covered by the Home Appliance Recycling Law, such as refrigerators and washing machines, can be purchased if they are still usable, and the sale and delivery of unwanted items can be done as soon as the same day that a purchase request is made through Oikura. . In addition, not only will residents be able to use the service, but the town will not be burdened with any costs.
■About the future
On Thursday, August 15th at 15:00 (publication time may change) on the Hiji Town homepage
(https://www.town.hiji.lg.jp/kurashi_tetsuzuki/gomi_kankyo_eisei/gomi_recycle/1630.html) Information on “Ikura” will be posted on “Ikura”, and you will be able to directly apply for bulk assessment of unnecessary items. The collaboration between Hiji Town and “Oikura” is expected to further revitalize secondary distribution, realizing a recycling-oriented society and reducing unnecessary items in society as a whole, while also leading to reductions in the amount of waste processed by local governments and processing costs. Masu. In addition, through this initiative, by making the town’s residents aware that they can easily reuse unnecessary items by selling them, the option of “reusing rather than discarding” will increase, and it will be possible to respond to the diversifying needs for disposing of unnecessary items. Masu. In addition, it will lead to a change in town residents’ awareness of reuse and the promotion of the creation of a
recycling-oriented society. Through this joint effort between the public and private sectors, we aim to resolve both social and economic issues toward the creation of a recycling-oriented society.
■Hide Town, Hayami District, Oita Prefecture
Hiji Town is a town in the central eastern part of Oita Prefecture. It is close to Oita City, the prefectural capital, and Beppu City, a tourist destination, and has good access. Other attractions include the clean spring water nurtured by the rich nature and fresh seafood such as “Shirokarei.” It is also a compact city that is easy to live in, with the facilities and infrastructure necessary for daily life in place. Additionally, on March 31, 2024, the city celebrated a major milestone: the 70th anniversary of its establishment as a town. Population: 27,874 people (13,387 men, 14,487 women) (June 30, 2024) Number of households: 12,872 households (as of June 30, 2024) Area: 73.26 square kilometers
Website: https://www.town.hiji.lg.jp/
■Market Enterprise Co., Ltd.
Market Enterprise has continued to grow since its establishment in 2006, with a focus on online reuse businesses, as well as media and mobile communications businesses, with the vision of becoming an “optimized trading company that realizes a sustainable society.” Masu. In June 2015, it was listed on the TSE Mothers. After changing the market to the First Section of the Tokyo Stock Exchange in February 2021, it will be listed on the Prime Market in April 2022. The online reuse business continues to expand with services such as “High Selling.com,” the reuse platform “Oikura,” and the export of used agricultural equipment to over 80 countries. Achieved a total of 7.2 million people. With the introduction of Hiji Town’s Oikura service, the number of local governments nationwide has reached 156.
“Oikura” website for local governments: https://oikura.jp/lg/ Market Enterprise Website: https://www.marketenterprise.co.jp/
This article has been partially generated with the assistance of AI.