[MP Kitchen Co., Ltd.] [Breaking news] Mita Seimenjo’s new products “Scorching Tsukemen & Scorching Oil Soba” are very popular! Already exceeded “20,000 servings” within one month of release
*MP Kitchen Co., Ltd.*
Press release: August 15, 2024
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[Breaking news] Mita Seimenjo’s new products “Scorching Tsukemen & Scorching Oil Soba” are very popular! Already exceeded “20,000 servings” within one month of release
*“Sakunetsu”, now in its 13th year of sales, is a standard summer menu item at Mita Seimenjo! *
Tsukemen specialty store operated by MP Kitchen Co., Ltd.
(Headquarters: Shibuya-ku, Tokyo, Representative Director: Takehiko Murakami)
Mita Seimenjo will be offering exciting and hot tsukemen* from July 16th (Tuesday) to September 16th (Monday).
“Scorching Tsukemen,” “White Burning ~Forbidden Cheese Abura Soba~” and “Scorching Immoral MAX Abura Soba”* are sold at 44 stores nationwide.
We are pleased to announce that the total number of sales of “Scorching Tsukemen”, “White Burning ~Forbidden Cheese Abura Soba~”, and “Scorching Immoral MAX Abura Soba” has exceeded approximately 20,000 meals in just one month. Masu.
The 2024 Burning Series will start selling 2 new products in addition to the traditional “Burning Tsukemen”! We are powering up.
■Mita Seimenjo Summer stamina products! “Scorching 3 Products” has sold over 20,000 meals in just one month!
Mita Seimenjo is a tsukemen specialty store, which is its main business type. We are a pioneer in tsukemen, with 44 “Mita Seimenjo” stores in Japan and 170 delivery specialty stores (as of August 2024). This summer, we will be selling Mita Seimenjo’s standard product
“Scorching Tsukemen” for a limited time.
In addition to the traditional scorching tsukemen, this summer we are adding “White scorching ~Forbidden Cheese Abura Soba~” and “Scorching Immoral MAX Abura Soba”! All three products have received a lot of positive feedback from customers and have become popular items that are becoming a hot topic on social media.
Official Instagram White scorching heat ~Forbidden cheese oil soba~
Official Instagram Scorching immoral MAX oil soba
Scorching Tsukemen Chronology
We are very grateful to our customers who have supported Shottsu Tsukemen, allowing us to sell it as a standard product for the past 13 years.
We will continue to sell products that satisfy many customers. [Sales details (tax included)]
・* White scorching heat ~Forbidden cheese oil soba~* …* 1,380 yen* ・*Scorching immoral MAX oil soba* ……* 1,380 yen*
・* Scorching Tsukemen * ……* 1,090 yen*
Delicious ways to eat are also available on the official YouTube below! How to eat “White Burning” deliciously
[Sales store]
*All Sanda Seimenjo stores in Japan*
[Sales period]
From Tuesday, July 16, 2024 to Monday, September 16, 2024
*Sales may end earlier depending on the availability of ingredients at the store. Thank you for your understanding.
* Sanda Seimenjo’s commitment *
* The rich pork bone and seafood soup mixes with the extra-thick noodles for maximum deliciousness. *
“Rich Tonkotsu Seafood Soup” is made by slowly cooking the pork bones and seafood to bring out the flavor of the pork bones and seafood to the utmost. We are particular about the blend of flour to bring out the best compatibility with the soup, and our extra-thick noodles do not compromise on aroma or texture. Same price for 3 sizes: [medium, medium, and large]. You can eat to your heart’s content.
* Specially made extra-thick noodles with a focus on aroma and chewiness * Our proud extra-thick noodles are made from a blend of several types of flour. Change the water addition rate depending on the temperature and humidity of the day. When serving the noodles, the boiling time is adjusted depending on the condition of the noodles. By rinsing the noodles with cold water after they are boiled, the chewy elasticity, texture, and natural flavor of the noodles are brought out.
* Rich pork bone and seafood soup cooked over time *
The special rich dipping sauce combines the concentrated flavor of pork bones and seafood with plenty of carefully selected ingredients. In order to provide the soup to our customers in the best possible condition, we do not allow any compromise in the entire process. Enjoy this soup that we proudly serve as a Tsukemen specialty restaurant. * ■About Tsukemen specialty store Mita Seimenjo *
The 3rd of every month is “Mita Day” and will be available on the Mita Seimenjo official app, X, Instagram, and TikTok.
Delivering limited edition images at great prices. If you show us the image, we will give you a discount on one “all-on” topping. Mita Seimenjo opened its first store in Mita, Minato-ku, Tokyo in 2008. As of June 2024, we are a “tsukemen specialty store” with 43 stores nationwide. As an evangelist for the popularization of tsukemen, he offers many seasonal tsukemen in addition to his classic “Rich Tonkotsu Seafood Tsukemen”. In addition, we have a wide variety of side menus, and our famous “karaage” won the gold medal in the 11th Karaage Grand Prix East Japan Soy Sauce Sauce Category. In addition, we are taking on various initiatives to make tsukemen more familiar to people, such as mail-order business, posting videos on YouTube, and launching a delivery specialty store called “Demae Mita Seimenjo”.
MP Kitchen Co., Ltd.
■Company overview
Established: March 1992
Head office location: 2F Kawakami Building, 2-6-11 Ebisu Nishi, Shibuya-ku, Tokyo 150-0021
Number of employees: 1,500 (200 full-time employees, 1,300 partners) *As of December 2023
Representative: Representative Director Takehiko Murakami
Business content: Comprehensive development and operation of restaurants URL: http://www.mpkitchen.co.jp/
Tel: 03-3770-0077
■Official website/SNS
Mita Seimenjo official website: https://mita-seimen.com/
Mail order site: https://ec-mpkitchen.shop/
Official X (old Twitter): https://twitter.com/mitaseimen
Official Instagram: https://www.instagram.com/mita.seimen_official/ Official YouTube: https://onl.bz/8GpUSa4
Official TikTok: https://www.tiktok.com/@mita.seimen_official