ZETA Co., Ltd.
[Participation report] Representative Yamazaki will be speaking at a seminar at “Digital Commerce Frontier 2024” held from July 24th (Wednesday) to 25th (Thursday)
Introducing the secret to enriching commerce media and introduction examples of our products
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ZETA Co., Ltd. (Headquarters: Setagaya-ku, Tokyo, hereinafter referred to as ZETA), a leading company in commerce and CX that develops and sells EC product search, hashtags, retail media advertising, reviews, and OMO solutions, announced on July 24, 2024 ( At “Digital Commerce Frontier 2024,” which was held online from Wednesday to Thursday the 25th, CEO Yamazaki held a seminar entitled “The big wave of retail media advertising has arrived! ~Using first-party data as the key~” I took the stage.
[Image: https://prtimes.jp/i/38104/406/resize/d38104-406-6521d0bd7b13b52b7885-0.png&s3=38104-406-e72aec584cfc732a3ee810d3d1b1e2a9-1200×630.png] Tighter regulations to protect privacy are requiring new approaches to digital advertising and online tracking, resulting in the use of first-party data to understand users’ interests and tailor them to their hobbies and tastes. The importance of providing tailored content is increasing.
In this seminar, we will explain that the “narrowing down” and “sorting” functions of e-commerce sites can grasp user needs at that moment, and the data obtained there is considered to be “the most powerful first-party data.” We talked about the importance.
In addition, we will explain the strengths of search-linked
advertising, which can post personalized ads using data obtained from searches, and will enrich commerce media by introducing examples of the implementation of the retail media advertising engine “ZETA AD”. We have also introduced the secret to doing so.
In addition, you can watch the seminar in which ZETA representative Yamazaki took the stage through on-demand streaming, so please take this opportunity to watch it.
On-demand distribution overview
Distribution period: 2024/8/5 (Monday) 12:00 to 8/21 (Wednesday) 18:00 *Pre-registration is until 8/21 (Wednesday) 16:00
Track number: 7/24 (Wednesday) Lecture A1-2
Seminar title: The big wave of retail media advertising has arrived! ～Key first-party data utilization～
Distribution method: Vimeo (can be viewed without an app)
Viewing fee: Free
■Viewing application URL
https://evt-entry.impress.co.jp/dcf2024/
The “ZETA CX series” is an EC product search/site search engine “ZETA SEARCH”, a hashtag utilization engine “ZETA HASHTAG”, a retail media advertising engine “ZETA AD”, a review/word-of-mouth/Q&A engine “ZETA VOICE”, an OMO・With a lineup of eight products, including the DX solution “ZETA CLICK,” we use advanced data analysis and matching technology to create an even higher quality purchasing experience. ZETA will continue to provide useful services and introduce the effects to users and e-commerce site operating companies.