[Money Forward] Money Forward
*Money Forward Co., Ltd.*
Press release: August 16, 2024
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Money Forward
*Decided to implement at Sanjusan Bank, aiming to advance personalized marketing*
“Money Forward” is a division of Money Forward Co., Ltd. that develops services for financial institutions.
X, we will strengthen the development of functions that support financial institutions’ marketing activities for individual customers. As one of our efforts, our banking app “BANK”
APP” and the CX (customer experience) platform “KARTE” provided by Plaid Co., Ltd., to support marketing activities based on data analysis. And this time, “BANK” in collaboration with “KARTE” APP” has been decided to be introduced at Sanjusan Bank, Ltd. The number of customers visiting financial institutions is decreasing due to population decline in the region and the acceleration of digitalization, and financial institutions are placing more emphasis on online customer contact points. Our banking app “BANK”
APP’ is currently being operated by four financial institutions, and the average number of days per user is 5.5 days per month. This service is used more frequently than bank counters*1, making it an effective means of online customer contact.
Until now, our company has been using the automated marketing system “X-Insight”.
Marketing (XIM)*2, we have supported financial institutions’ marketing activities for individual customers. From now on, “BANK
We will further strengthen our marketing support functions for individual customers by leveraging our strengths in the high frequency of use of APP and our data analysis know-how. Specifically, from March 2024, “BANK
APP” is also equipped with “XIM” to detect the life events and needs of app users and automatically deliver recommendations.As a further initiative, we have started collaboration with “KARTE” provided by Plaid Co., Ltd. Masu.
“KARTE” is a CX (customer experience) platform that can analyze and visualize customer attributes and on-app behavior in real time. 『BANK In addition to being able to automate marketing tailored to customers through “XIM,” financial institutions that implement “APP” can also combine the needs detection results of “XIM” with the behavior analysis data of “KARTE” to quickly and quickly provide more personalized proposals. It will be possible to implement it
efficiently.
In recognition of this enhanced marketing support function, Sanjusan Bank, which was considering updating its banking app with the aim of advancing personalized marketing as part of its DX strategy, decided to introduce BANKAPP. 『BANK
This is the sixth financial institution*3 that has decided to introduce the app, and Sanjusan Bank’s app is scheduled to be available around fall 2025.
“Money Forward”
Going forward, “X” will continue to develop services that contribute to both improving business efficiency and reducing costs for financial institutions and improving convenience for customers, with the aim of improving the financial experience of the entire region.
*1 Japanese Bankers Association “Survey for Building Better Banks (Report)”