[Moderato Co., Ltd.] [SOEJU] 2024 FALL & WINTER collection released *Moderato Co., Ltd.*
Press release: August 16, 2024
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[SOEJU] 2024 FALL & WINTER collection released
*Developing wool coats with a beautiful appearance and original materials with functionality*
Moderato Co., Ltd. (Head office: Shibuya-ku, Tokyo, Representative director: Ichihara
The D2C fashion brand “SOEJU” developed by Asuka (hereinafter referred to as Moderato) will release the 2024 FALL & WINTER collection from Friday, August 30, 2024.
The “SOEJU” 2024 FALL & WINTER collection uses high-quality wool from sheep raised in the Geelong region of Australia, and is an authentic basic coat with a design that can be worn in 3 ways, from the collar to the base, with a soft texture similar to cashmere. We have a rich lineup of coats that are made with high-quality materials and silhouettes that are perfect for the daily lives of adult women, such as the “Lambsten Collar Coat” and the “Wool River Robe Coat,” which is popular every year as a wool coat that makes you look beautiful just by wearing it. did.
In addition, the “Matt Stretch” series uses an original newly developed material that combines yarn processing technology from the Hokuriku region with a wool-like texture and functionality, and the “Wool High Gauge Knit” series uses high-quality wool. We will offer approximately 130 types, including 27 new types.
The “SOEJU” 2024 FALL & WINTER collection will be sold at the “SOEJU” online store starting August 30th (Friday).
You can also try them on at the “SOEJU Fitting Room” in Daikanyama, Tokyo, a “fitting room that doesn’t sell”.
*The start of fitting at the SOEJU Fitting Room may occur around the same time as the online store sales.
Jiron Ramsten Collar Coat ¥41,800 (tax included)
Wool River Robe Coat ¥39,600 (tax included)
Matte stretch semi-double jacket ¥25,300 Matte stretch tuck barrel pants ¥16,500 (all tax included)
Wool high gauge dolman sleeve pullover ¥12,100 Wool high gauge cardigan ¥13,200 (all tax included)
Click here for 2024FW COAT COLLECTION
https://store.soeju.com/pages/2024-fw-coat-collection
SOEJU Online Store