[Tiida Promotion Co., Ltd.]
[Safe for pregnant women, the elderly, and athletes! ] Release of “WARUNG KOKO”, a non-caffeinated drip pack that overturns the image of non-caffeine, carefully selected by coffee appraisers
*TIDA Promotion Co., Ltd.*
Press release: August 16, 2024
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[Safe for pregnant women, the elderly, and athletes! ] Release of “WARUNG KOKO”, a non-caffeinated drip pack that overturns the image of non-caffeine, carefully selected by coffee appraisers
*The world’s only liquid carbon dioxide extraction method achieves a caffeine residual rate of less than 0.1%, providing a new option for pregnant women, the elderly, athletes, and lovers who want to avoid caffeine, who can enjoy the original flavor of coffee. . *
Live a life with decaffeinated coffee in your daily life
Tiida Promotion Co., Ltd. (Naha City, Okinawa Prefecture, President and CEO: Kyoko Nagamine) has released the non-caffeinated drip pack “WARUNGU”.
KOKO” online store from August 14, 2024
Sales will begin at (https://www.tydapromotion.com/).
This “WARUNGU”
KOKO” uses the world’s only liquid carbon dioxide extraction method, developed by CR3 in Bremen, Germany, to achieve a caffeine residual rate of less than 0.1%. It has such a rich original coffee flavor that you won’t be able to tell the difference even if you compare it with regular coffee imported to Japan. This provides a new option for pregnant women, the elderly, athletes, and even coffee lovers who want to reduce their caffeine intake. In addition, “Roadside Station” has the highest customer attraction rate in Okinawa Prefecture.
We have also decided to sell it at Kyoda, delivering decaffeinated coffee to a wide range of customers.
Coffee time with customers
with iced coffee
For relaxing time before going to bed
* Demand for decaffeinated coffee increases by 1.6 times due to work-from-home boom *
Decaffeinated coffee import statistics trends
The sale of decaffeinated coffee, which began in Japan in the 1980s, did not become popular at first due to its weak flavor, but it has regained attention since 2013, and demand has skyrocketed especially during the coronavirus pandemic in 2020. As more and more people work from home, managing caffeine intake has become an issue, contributing to the spread of “caffeine management.” In 2023, demand will increase to more than three times (3,343,429 kg) than in 2013 (1,103,271 kg), and many famous cafes will also be offering decaffeinated coffee, so you can sleep well even if you drink it before bed. It has been reevaluated as a product that is in line with modern health
consciousness.
* ■「* WARUNGU KOKO」
* Feature 1 Produced by a coffee appraiser who knows everything about coffee!! * *Delicious decaffeinated coffee that overturns the conventional image of decaffeinated coffee*
The decaffeinated coffee produced by Tomoki Hashimoto, one of only 55 coffee appraisers in Japan, boasts amazing quality. Mr. Hashimoto holds a difficult qualification with a passing rate of 5% and has visited 14 coffee producing countries using his over 15 years of experience as a coffee buyer. The Brazilian decaffeinated coffee beans are carefully selected by him and are perfect for the Japanese taste buds. What’s more, it has such a rich flavor that you won’t be able to tell the difference even if you compare it with the coffee imported to Japan that Mr. Hashimoto was involved with. Approximately 1,000 former athletes, housewives, and female entrepreneurs who have sampled the product have praised it for its taste, which is as good as regular coffee.
* ■”* WARUNGU KOKO” * Feature 2 *
* Safe and secure decaffeinated coffee using the world’s only decaffeination technology *
The world’s only liquid carbon dioxide extraction method
Non-caffeinated drip pack “WARUNGU”
KOKO” uses the world’s only liquid carbon dioxide extraction method developed by CR3 of Bremen, Germany. This innovative technology uses natural liquid carbon dioxide at low temperatures and pressures to effectively extract caffeine, reducing residual caffeine to 0.1%. This minimizes the loss of chlorogenic acid and water-soluble components, which are the source of flavor, and allows us to maintain the original aroma and taste of coffee to the maximum extent possible.
* ■”* WARUNGU KOKO” * Feature 3 *
*Affordable, portable and enjoyable drip pack coffee*
We hope that coffee lovers, pregnant women, the elderly, athletes, health-conscious young people, and many more people who have been unable to consume caffeine can easily enjoy high-quality decaffeinated coffee. We offer it at an affordable price. Also, by making it into a drip pack, you can enjoy it in any situation, such as the office or outdoors.
* ■Thoughts about decaffeinated coffee “*WARUNGU KOKO”*
In 2004, he established Tiida Promotion as a sole proprietorship and has been involved in artist management, promotion, and event and media production for 13 years. I temporarily quit my job after giving birth to my second child, but the decaffeinated coffee I encountered during my pregnancy left a strong impression on me. This coffee had the same flavor and taste as regular coffee, and was very delicious. My desire to convey that excitement to as many people as possible has remained unchanged for 13 years, and has grown stronger year by year.
Now that my child is in the upper grades of elementary school, I no longer have to deal with it, so I decided to take on a new challenge and establish a company that mainly sells coffee, mainly decaffeinated drip bags. In this coffee business, we also plan original coffee and produce coffee for existing stores. The production will be handled by her husband, Tomoki Hashimoto, a coffee appraiser and coffee hunter who travels the world in search of the best coffee, and will develop the business with his expertise and passion at the center of promotion.
We will propose decaffeinated coffee as a new option for pregnant women, athletes, people who cannot tolerate caffeine, and all coffee lovers. We will start selling our main product, decaffeinated coffee, online. After that, we are preparing to start handling it in stores.
Product name: Non-caffeinated drip coffee “WARUNG KOKO”
Country of origin: Brazil
Size: 130×170 (mm) 10g (1 cup) Grind: Medium
price:
8 bags ⇒ 2,100 yen (tax and shipping included)
12 bags ⇒ 2,940 yen (tax and shipping included)
18 bags ⇒ 4,320 yen (tax and shipping included)
100 bags ⇒ 23,000 yen (tax and shipping included)
8 bags gift package ⇒ 2,200 yen (tax included, shipping included) Purchase from: www.tydapromotion.com
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