[Earth Protection Association] Releases first collaboration product with upcycle project -momiji/Momiji- by Kenichi Matsuyama and Koyuki *Oisix La Daichi Co., Ltd.*
Press release: August 16, 2024
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[Earth Protection Association] Releases first collaboration product with upcycle project -momiji/Momiji- by Kenichi Matsuyama and Koyuki *The first product is ponsen, which utilizes the taste of domestic brown rice without using any binding agents (delivery starts from August 19th)*
“Brown Rice Sakupon” is the first collaboration product between -momiji/Momiji and Daichi wo Mamoru Kai.
Oisix La Daichi Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, Representative Director and President: Takashima), which provides food subscription services
The “Daichi wo Mamoru Kai” run by Kouhei) will release “Brown Rice Sakupon”, the first collaboration product with -momiji by actors Kenichi Matsuyama and Koyuki, on Monday, August 19, 2024. We will start delivery from.
-momiji/Momiji- is a lifestyle brand that aims to upcycle various resources and support all those involved. This collaboration was realized because we felt an affinity with the Daichi wo Mamoru Kai, which wanted to expand our circle through food, clothing, and shelter. Following this first release, we plan to release more collaboration products in the future.
About the first collaboration product “Brown Rice Sakupon”
This ponsen is made without using any binding agents and utilizes the flavor of domestically produced brown rice. Mr. Matsuyama and Mr. Koyuki were involved from the product development stage, and we made many prototypes while receiving their opinions on the type of flavor and the intensity of the taste.
Since it has a consommé flavor, it can be enjoyed not only as a snack, but also in soups and risotto style. The package is designed by Kenichi Matsuyama.
・Product name: “Brown rice Sakupon”
・Price: 220 yen (tax included)
・Sales page URL: https://takuhai.daichi-m.co.jp/Goodsdetail/11401510 Background of the development of sweets using rice
It is said that seven gods reside within a grain of rice: water, earth, wind, insects, sun, clouds, and the creator. We developed rice sweets because eating domestically produced rice not only supports rice farmers (producers), but also maintains and improves food self-sufficiency, leading to a sustainable lifestyle.
About -momiji/Momiji-
A project launched by actors Kenichi Matsuyama and Koyuki to upcycle valuable “resources” that would otherwise be thrown away. We are a lifestyle brand that develops a variety of items by utilizing precious “resources.”
* About the food delivery service Daichi wo Mamoru Kai*
Established in 1975. A social business that aims to create a society that values life in harmony with the natural environment. The current number of members is 35,943 (as of the end of March 2024). We operate a delivery service that delivers agricultural, livestock, and marine products, processed foods, miscellaneous goods, etc. with a focus on safety, security, and deliciousness.