[Asahi Breweries, Ltd.] Selected as title sponsor of international rugby tournament to be held as “Asahi Super Dry Pacific Nations Cup 2024”
*Asahi Beer Co., Ltd.*
Press release: August 16, 2024
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Selected as title sponsor of international rugby tournament to be held as “Asahi Super Dry Pacific Nations Cup 2024”
Asahi Breweries, Ltd. (Headquarters Tokyo, President Kazuo Matsuyama) will participate in the Pacific Nations Cup sponsored by World Rugby from August 23rd to September 21st.
We have decided to provide special support for “2024” and become the title sponsor. The tournament is “Asahi Super Dry Pacific Nations Cup” 2024″ and “Asahi Super Dry” will be the official beer of the tournament.
“Asahi Super Dry Pacific Nations Cup
2024 is an international tournament in which six teams will
participate: Japan, Canada, Fiji, Samoa, Tonga, and the United States. First, a round-robin match will be held in each country with three teams divided into two groups, and then the final series (final, semi-final, 3rd place match, 5th place match) to decide the rankings will be held in Japan. . Through this sponsorship, in addition to displaying the Super Dry brand logo on backboards at match venues and press conferences, we will also set up sales booths at matches held in Japan, thereby promoting Super Dry’s motto of “moments that lift your spirits.” ” will be performed.
Asahi Breweries became the first Asian company to conclude a “Worldwide Partner” agreement for the Rugby World Cup 2023 in France, and worked to enliven the tournament through its official beer “Super Dry.” Since August 2021, as the “Official Sponsor of the Japan Rugby National Team,” we have been actively working to support and enliven the Japan Rugby National Team through the release of exclusive products, sales promotions, advertising, etc. We will continue to support the success of Japan’s national rugby team and aim to “create a delicious lifestyle that exceeds expectations and a fun lifestyle” through “Super Dry.”
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* ・World Rugby CEO Alan Gilpin*
“Pacific Nations Cup
We are very happy to welcome Asahi Breweries as the title sponsor of “2024”. This tournament has increased fan engagement by introducing a knockout-style final tournament (final), making it a high-class tournament packed with appeal from a world-wide perspective. With the support of Asahi Breweries, we will be able to realize our vision of “delivering a spectacular spectacle to audiences around the world” and “providing a great competitive arena for participating teams.”
* ・Asahi Breweries President Kazuo Matsuyama*
Pacific Nations Cup, an international rugby tournament
We are very honored to have been selected as the title sponsor of “2024”. The final series, which determines the rankings of this tournament, will be held in Japan and is expected to be a big hit domestically as well. We sympathize with World Rugby’s values of “Integrity”, “Passion”, “Unity”, “Discipline” and “Respect”, and have been a “Worldwide Partner” for the Rugby World Cup 2023 in France. We have been actively working as an official sponsor of the Japanese national team. We will create “moments that lift your spirits” with the most delicious Super Dry, so that the athletes who are competing with all their might and the spectators can liven up the tournament.