[Asahi Breweries, Ltd.] Concept shop “SUPER DRY Immersive”
experience” Limited time event “Drinkable Art Exhibition” will be held from August 21st
*Asahi Beer Co., Ltd.*
Press release: August 16, 2024
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Concept shop “SUPER DRY Immersive experience” limited time event “Drinkable Art Exhibition” will be held from August 21st
Asahi Beer Co., Ltd. (Headquarters Tokyo, President Kazuo Matsuyama) has opened an immersive beer concept shop “SUPER DRY” in Ginza since April.
“Immersive Experience” will be holding a limited-time event “Drinkable Art Exhibition” from August 21st to September 2nd.
“Drinkable Art Exhibition” is a collaboration with “Heralbony,” which manages licenses for art data drawn mainly by artists with intellectual disabilities. The numerous works of art drawn and created by the “distinct artists” who have signed a contract with Heralbony are the crystallization of moments of uplifting feelings, stimulating many people, and creating a chain reaction of moments of uplifting feelings. “Heralbony” aims to change the image of disabilities and move society forward, and “Super Dry” aims to create a world filled with uplifting moments while supporting people who are passionate about what they want to do and move forward. ” will join hands to create a special experience where you can enjoy “Super Dry” as if you were immersed in a work of art.
* ■Used authors *
・Naoto Iguchi (Safran Seikatsuen | Aichi Prefecture):
https://store.heralbony.jp/blogs/artists/naotoiguchi
・Yutakada (Natural Life Club | Ibaraki Prefecture):
https://store.heralbony.jp/blogs/artists/yutakada
* ■What is Heral Bonnie? *
Heralbony is a startup company that aims to change the image of “disability” by managing the licenses of art data mainly from artists with intellectual disabilities and delivering “distinction” to society in various forms. We are building a system to pay fair royalties while respecting the artist’s will, not as a form of support, but as an equal relationship.
Official homepage: https://store.heralbony.jp/
* ■SUPER DRY Immersive experience official homepage *
URL: https://www.asahibeer.co.jp/superdry/immersive-experience-bar/