market enterprise
Iwamizawa City, Hokkaido begins collaboration with “Oikura” in unnecessary item reuse project
~Promoting reuse by improving convenience for residents~
……
Iwamizawa City, Hokkaido (Mayor: Satoshi Matsuno) and Market Enterprise Co., Ltd. (Chuo-ku, Tokyo, President and Representative Director: Yasushi Kobayashi, TSE Prime Securities Code 3135, hereinafter “Market Enterprise”) announced on Friday, August 16, 2024. ), we have concluded an agreement regarding a reuse project aimed at resolving issues in local communities and will begin our
collaboration. Using the reuse platform “Oikura” operated by Market Enterprise, we will build a system to reuse unnecessary items without throwing them away, aiming to reduce waste in Iwamizawa City and create a recycling-oriented society.
[Image: https://prtimes.jp/i/15239/318/resize/d15239-318-ea9bc93ef3512bb6df5d-0.png&s3=15239-318-64e0ff4b98a473993f26311018922af2-1200×630.png ]
■Background/story
Iwamizawa City has been actively promoting reuse by reusing bicycles that had been disposed of as bulky waste, selling them by lottery at events, and collaborating with private businesses to provide a service that allows transfers between individuals. We have been working on this. However, in the city, the amount of large garbage generated from households has increased during the coronavirus pandemic and remains at a high level. In order to reduce the amount of garbage, the issue is how to reuse large garbage, and the city has been exploring the possibility of introducing reuse measures that are easy for citizens to use and will lead to waste reduction. I was there. On the other hand, Market Enterprise has developed an online business centered on the reuse business, and has so far set the vision of being an “optimized trading company that realizes a sustainable society” and has participated in the “Regional Revitalization SDGs Public-Private Collaboration Platform”. We have continued to work as a member of the “Musical Instrument Donation Hometown Tax” executive committee, and have focused on initiatives for the SDGs that transcend the boundaries between the public and private sectors.
Under these circumstances, Market Enterprise approached Iwamizawa City and the current initiative using “Oikura”*1 was realized because the mutual needs of “aiming to form a recycling-oriented society by promoting reuse activities” met. .
*1 What is “Oikura”?
Oikura is a reuse platform developed by Market Enterprise. If someone who wants to sell unwanted items requests an appraisal through Oikura, all affiliated recycle shops across the country will request a bulk appraisal, allowing them to compare purchase prices. The ease of being able to compare the purchase prices of unwanted items and sell them with just one request has been well-received, and has been used by approximately 1.2 million people (as of the end of January 2024). Website: https://oikura.jp/
■Iwamizawa City’s issues and solutions through “Oikura”
In the past, in Iwamizawa City, when citizens wanted to sell and dispose of large-sized garbage items, they had to transport the items themselves to reuse shops, making it difficult to sell and dispose of them. If you wish, “Oikura” can come to your home and even carry out the purchase, making it easier to sell large or heavy items. In addition, products covered by the Home Appliance Recycling Law, such as refrigerators and washing machines, can be purchased if they are still usable, and the sale and delivery of unwanted items can be done as soon as the same day that a purchase request is made through Oikura. . In addition to citizens using the service, there is no cost to the city.
■About the future
On Friday, August 16th at 3:00 p.m. (publication time may change) on the Iwamizawa City website
(https://www.city.iwamizawa.hokkaido.jp/soshiki/haikibutsutaisakuka/gomi_kankyohozen/2/4522). html), information on “Ikura” will be posted, and you will be able to directly apply for bulk assessment of unnecessary items. The collaboration between Iwamizawa City and “Oikura” is expected to further revitalize secondary distribution to realize a
recycling-oriented society and reduce unnecessary items in society as a whole, while also leading to a reduction in the amount of waste processed by the municipality and processing costs. Masu. In addition, through this initiative, by making citizens aware that they can easily reuse unnecessary items by selling them, the option of “reusing rather than discarding” will increase, and we will be able to respond to the diversifying needs for disposing of unnecessary items. Masu. In addition, it will lead to a change in citizens’ awareness of reuse and the promotion of the creation of a recycling-oriented society. Through this public-private initiative, we aim to solve both social and economic issues toward the creation of a recycling-oriented society. ■Iwamizawa City, Hokkaido
Iwamizawa City is located in Sorachi Prefecture, Hokkaido, in the eastern part of the Ishikari Plain, about 40 kilometers east of Sapporo City. Field crops such as rice and onions are popular, taking advantage of the fertile land and abundant water from the Ishikari River system, and agriculture, which is carried out mainly in the plains, is one of the key industries. In 2006, the town merged with Kitamura and Kurisawa Town through decommissioning and has continued to develop.
Population: 74,718 people (34,893 men, 39,825 women) (June 30, 2024) Number of households: 40,625 households (as of June 30, 2024) Area: 481.02 square kilometers
Website: https://www.city.iwamizawa.hokkaido.jp/
■Market Enterprise Co., Ltd.
Market Enterprise has continued to grow since its establishment in 2006, with a focus on online reuse businesses, as well as media and mobile communications businesses, with the vision of becoming an “optimized trading company that realizes a sustainable society.” Masu. In June 2015, the company was listed on the TSE Mothers. After changing the market to the First Section of the Tokyo Stock Exchange in February 2021, it will be listed on the Prime Market in April 2022. The online reuse business continues to expand with services such as “High Selling.com,” the reuse platform “Oikura,” and the export of used agricultural equipment to over 80 countries. Achieved a total of 7.2 million people. With the introduction of Iwamizawa City’s “Oikura” service, the number of local governments nationwide has reached 158.
“Oikura” website for local governments: https://oikura.jp/lg/ Market Enterprise Website: https://www.marketenterprise.co.jp/
This article has been partially generated with the assistance of AI.