[Smile More Co., Ltd.] 199 out of 300 men in their 20s (66.3%) answered that they were “interested” in YouTube [Survey on YouTube] *Smile More Co., Ltd.*
Press release: August 17, 2024
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199 out of 300 (66.3%) men in their 20s answered that they were “interested” in YouTube [Survey on YouTube]
*Smile More Co., Ltd. conducted a “YouTube Questionnaire” in August 2024. * [Question 1: How interested are you in YouTube? ]
* How interested are you in YouTube? * (single selection)
Answer options are below
・Very interested
・Somewhat interested
・Not very interested
・I have no interest at all
In a survey of 300 men in their 20s asking, “How interested are you in YouTube?”, 199 (66.3%) answered that they were “interested in YouTube.”
[Question 2: What is the main reason for using YouTube? ]
*What is your main reason for using YouTube? * (Multiple selections possible) Answer options are below
・To enjoy entertainment (music, movies, short videos, etc.)
・For learning and self-development (tutorials, educational content, etc.) ・To obtain news and current events information
・To obtain information regarding hobbies and specific interests ・To view content from celebrities and influencers
・To post and share your own videos
·others
In a survey of 300 men in their 20s asking, “What is the main reason you use YouTube?”, 177 (59%) answered “To enjoy entertainment.” [Question 3: What are your fears and concerns about YouTube? ] *What are your fears and concerns about YouTube? * (Multiple selections possible)
Answer options are below
・Leakage of privacy and personal information
・Watching harmful content and inappropriate videos
・Many advertisements
・Effects on health due to excessive viewing time
・Spreading of misinformation and fake news
・Large data usage
·others
In a survey of 300 men in their 20s asking, “What are your fears and concerns about YouTube?”, 149 (49.6%) answered “too many ads.” Target audience: Men in their 20s nationwide
Number of samples: 300 people
Place of residence: Nationwide
Research method: Internet research
Research agency: Cross Marketing In-house research using QiQUMO Survey implementation date: August 5, 2024
* When quoting articles, graphs, or data, please be sure to include the link below as the source. *
* https://clearsmile.jp/articles/survey-qi0081