Ice cream with 10g of protein “Mona King x Muscle Deli Vanilla” abs package!? will be released from August 19th
*YOUR MEAL*
Press release: August 19, 2024
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Ice cream with 10g of protein “Mona King x Muscle Deli Vanilla” abs package!? will be released from August 19th
*Introducing vanilla-flavored monaka ice cream that contains protein in all parts. For the first time as King Mona, sauce is injected into the ice cream. Normal “King Mona”
Approximately 2.3 times more protein than vanilla! Sold in limited quantities. * YOUR Co., Ltd., which operates muscle deli etc.
MEAL (Headquarters: Minato-ku, Tokyo, Representative Director, President and CEO: Daisuke Sudo, hereinafter “Your Meal”) is a subsidiary of LOTTE Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director, President and Executive Officer: Hideki Nakajima, hereinafter “Lotte”). In collaboration with the ice cream “Mona King”, “Mona King x Muscle Deli” contains 10g of protein. We have newly developed Vanilla. The release date is Monday, August 19, 2024.
* Ice cream made by Lotte and Muscle Deli. Get 10g of protein! * Your Meal has teamed up with Lotte to develop an ice cream called “Mona King x Muscle Deli Vanilla” that contains 10g of protein. * This is a proposal* for a new habit that has never been seen before: “Eating ice cream after training.” Protein supplementation after training is a sweet reward.
Until now, Your Meal has launched the “Muscle” service, which delivers meals for people who are on a diet or body shape.
We have been supporting the realization of a healthy lifestyle through food with our Deli (Muscle Deli) and EXIT COFFEE, a protein-rich coffee.
Meanwhile, Lotte is also considering developing a product that emphasizes “protein” as a next step for its popular product “Mona King.” The idea was for people who work hard at training to enjoy ice cream and to enjoy it, and this time, “Mona King x Muscle Deli” This led to the joint development of “Vanilla”.
* This is a product that took two years from planning to research and development, and is filled with the thoughts and commitment of both companies. *
* “Mona King x Muscle Deli Vanilla” Product Overview *
・Product name: Mona King x Muscle Deli Vanilla
・By type: Lacto ice
・Contents: 100ml
・Protein amount: 10 g
・Release date: August 19, 2024 (Monday)
・Release area: Kanto
・Price: Suggested retail price 203 yen (tax included)
Monaka Ice Cream retains the simple and timeless deliciousness of “Mona King” and can be easily eaten with one hand. You can easily get protein even after training.
* Features of “Mona King x Muscle Deli Vanilla” *
– Contains protein in each material. Provides 10g of protein In order to increase the protein content as much as possible, we have added protein to all the parts that make up the ice cream.
Approximately 2.3 times more protein than regular Mona King (vanilla)! ・Six-part brown monaka shaped like a six-pack
Regular “Mona King” uses monaka divided into 8 parts, but “Mona King x Muscle Deli Vanilla” uses monaka divided into 6 parts.
Furthermore, by adding caramel coloring and baking it to a golden brown, we created an image of beautiful abs like that of a body builder.
You can enjoy it with its impressive visuals.
* ・Selection of raw materials and prototype development with a focus on deliciousness*
Monaka ice cream that you will never get tired of and will want to eat again and again. It suppresses the odor peculiar to protein, and pursues deliciousness with the aroma of monaka and a smooth milk protein sauce. As a result of experimenting with various raw materials in consideration of taste balance and nutritional aspects, we have made over 100 prototypes.
* “Mona King x Muscle Deli Vanilla” promotional information* “Mona King x Muscle Deli
In order to make Vanilla even more enjoyable, we will also be running promotions linked to SNS. Influencers who specialize in diet recipes have been introducing arranged recipes on X one after another since the release date.
In addition, videos of cooking and eating arranged recipes by many machos will be published on a special website. Also pay attention to the muscular performers who show off their impressive six-packs.
Other related posts regarding this product will be posted using the hashtag * “#Mona King x Muscle Deli” *.
Special site: https://monaou.muscledeli.jp/
Click here for the special site Videos of cooking and eating arranged recipes by many machos will be published on a special website.
Also pay attention to the macho performers who show off their stunning six packs!
* Development secrets published on “PR TIMES STORY” *
* Two years in the development of new ice cream… Behind the scenes of achieving 10g of protein as told by Lotte’s “Mona King” developer *
https://prtimes.jp/story/detail/wxGVZPC77aB
Development secret story STORY How was “Mona King x Muscle Deli Vanilla” born?
We interviewed Yoko Ichimasa from the Ice Research Division 1, Research Department, Lotte Ice Co., Ltd., who was in charge of the development.
*About YOUR MEAL*
YOUR
MEAL is a body-building food subscription business that delivers meals with optimal nutrients to people working on body-building and dieting, with the purpose of “making people and the earth colorful.” Providing high-protein and healthy meals through catering, hors d’oeuvres, and bento boxes.
“Muscle Catering” and “YOUR”, a custom meal business that delivers meals tailored to each individual’s goals and preferences.
Expanded “MEAL”. A new protein-rich coffee “EXIT COFFEE” is also on sale.
Muscle Deli: https://muscledeli.jp/
YOUR MEAL: https://yourmeal.jp/
* ■Your MEAL Co., Ltd. Company Profile*
・Business details: Lifestyle support business, home delivery lunch business ・Representative Director and President: Daisuke Sudo
・Head office: Mita S-Garden, 26-16 Shiba 5-chome, Minato-ku, Tokyo 108-0014 ・Established: November 29, 2016
・Official website: https://your-meal.co.jp/