visa worldwide
New commercial featuring professional soccer player Ritsu Doan, “Touch with Visa, with Apple Pay.” Starts distribution on August 19th ……
Visa Worldwide Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Seetan Kitney, hereinafter referred to as Visa) has released a new commercial for Visa’s Apple Pay, “‘Touch with Visa, with Apple Pay.'” We are pleased to announce that it will be distributed online and on social media from Monday, August 19, 2024.
[Image 1: https://prtimes.jp/i/6846/277/resize/d6846-277-e9a4774d0279921eaa6a-2.png&s3=6846-277-ce49fe86d04baea811b00bd4d574d7c8-1435×213.png ]
The new commercial features Ritsu Doan (a professional soccer player) who leads a team wearing the number 10 on his back at an international tournament, and is based on the creative concept of “The difference in touch can change the world.” We will convey the convenience of Visa, which positively supports daily life, and the smart payment of Apple Pay, from a soccer worldview. In the scene where Doan pays with Apple Pay at a cafe, it is shown that Visa’s touch payment is too fast and a VAR decision is made.
【story】
The scene begins with Doan, who sneaks out to the front from behind his friend who is struggling to pay at a cafe when he is the only one there, and quickly uses “Touch with Visa” to make a payment using Apple Pay.
It takes just a moment to open and touch Apple Pay. VAR activated due to too fast Visa touch payment. Doan cannot hide his surprise at the referee’s sudden appearance. The customers and staff at the cafe were glued to the screen showing the VAR decision along with Doan. While everyone watched with bated breath, the referee’s decision was, “Payment completed!” Immediately, the cafe was filled with the excitement of a stadium when a goal was scored, and everyone was singing the anthem “♪Touch Apple Pay with Visa” and sharing their joy.
This time, the How to video that will be released at the same time will be in the form of a hero interview with Doan, and will explain how to set Visa as the main card in Apple Wallet, and the acceptance mark where you can use Visa touch payments with Apple Pay. It’s explained in an easy-to-understand way.
Doan said: “I am very happy to be able to play a role in promoting the speedy, easy, and safe payment experience that can be realized with Visa touch payments and Apple Pay. It’s common sense to enjoy spending money, so I hope these two leaders can help liven up Japan’s payments.”
We will continue to strive to provide a safe and secure payment environment so that you can experience the “difference of touch” in various situations in your daily life through a convenient and speedy payment experience using Visa’s touch payment.
[CM distribution information]
Title: “Touch of Visa with Apple Pay”
Release date: Online distribution starts from August 19, 2024 (Monday)
Campaign site: https://www.visa.co.jp/pay-with-visa/featured-technologies/visa-apple-pay.html 【profile】
[Image 2: https://prtimes.jp/i/6846/277/resize/d6846-277-cc2f483b5cc8001f0839-1.jpg&s3=6846-277-bb2e2afca74dc956db5c0e24952bfd79-704×763.jpg] Ritsu Doan (professional soccer player)
Born June 16, 1998 in Amagasaki City, Hyogo Prefecture
Belongs to SC Freiburg in the German Bundesliga Division 1.
Japan national soccer team uniform number 10
Made his professional debut at the age of 16, making him the youngest player in Gamba Osaka club history.
After stints at FC Groningen (Netherlands), PSV (Netherlands), and Bielefeld (Germany), he will permanently transfer to Freiburg (Germany) in July 2022.
Number 10 at the 2021 Tokyo Olympics
He will wear number 8 on his back at the 2022 World Cup in Qatar, 2 goals from Germany and Spain
In his hometown of Amagasaki, he runs a football school called “NEXT10 FOOTBALL LAB” with his older brother, Yui, to train future number 10 players for Japan’s national team.
[About Visa touch payment]
Visa’s touch payment is a payment method that utilizes international standard security authentication technology that is used in
approximately 200 countries and regions around the world, including Japan. Just touch your Visa card (credit, debit, prepaid) or smartphone that supports touch payments on a compatible terminal, and you can complete payments quickly, safely and securely, without signing or entering a PIN*. . The stores that can be used include convenience stores, fast food restaurants, supermarkets, eateries, drug stores, bookstores, department stores, commercial facilities, and more, and the usage scenes in daily life are expanding more and more. *For payments exceeding a certain amount, you will be required to insert your card and enter your PIN number, or to verify your identity by signing.
You can learn more about Visa touch payments here.
https://www.visa.co.jp/pay-with-visa/featured-technologies/contactless/contactless.html [About Visa]
Visa is a global leader in electronic payments, connecting consumers, merchants, financial institutions and government agencies through payment transactions in more than 200 countries and territories around the world. Visa’s mission is to connect the world with the most innovative, convenient, reliable and secure payments network that helps individuals, businesses and economies thrive. We believe that an inclusive economy for everyone improves the lives of people around the world, and that access to the economy is the future of payments. For more information, please visit Visa.com (English site) or
www.visa.co.jp (Japanese site).
[About Apple Pay]
Apple Pay is a service that can be used as a touch payment by inserting a credit card into Apple Wallet, which is standard on Apple devices such as iPhone and Apple Watch.
Greater security and protection of personal information than with cards are key elements underlying Apple Pay. Even if you set up Apple Pay on a device such as an iPhone, your card number will not be stored on your device or on Apple’s servers. Your device will be issued with a unique number, which will be encrypted and safely stored in a secure area within your device. When you use Apple Pay, your card number will not be shared with merchants.
You can also use Apple Pay for online payments in apps and on the web. Payment can be completed by simply entering Touch ID, Face ID, or passcode, and there is no need to enter shipping address, contact information, card number, etc. each time you shop, making payments quick and easy. Your card number will never be known to anyone, making it extremely safe and private.
For more information on Apple Pay, please visit
https://www.apple.com/jp/apple-pay/.
The latest iOS is required to use Apple Pay. Please see
https://support.apple.com/ja-jp/102896 for devices that support Apple Pay.
This article has been partially generated with the assistance of AI.