[Hirosawa Driving School Co., Ltd.] A must-see for business
successors! Published “Flying Driving School,” which depicts the philosophy and innovative management of a third-generation president who continues to grow in a declining industry.
*Hirosawa Driving School Co., Ltd.*
Press release: August 19, 2024
**
A must-see for business successors! Published “Flying Driving School,” which depicts the philosophy and innovative management of a third-generation president who continues to grow in a declining industry.
*The challenge of a third-generation business owner who takes off from a declining industry by updating existing businesses by leveraging his management base*
* Hirosawa Driving School Co., Ltd., which has operated a driving school in Tokushima City for over 60 years (Head office: Tokushima City, Tokushima Prefecture, Representative Director: Sokawa) Tsuguro (hereinafter referred to as “the Company”) is the
representative director of the Company, and Mr. Sokawa, who has shifted the company to diversified management regardless of industry and has created new pillars of profit one after another.
Tsuguro’s book “Flying Driving School: The Third Generation President’s Philosophy and Innovative Management” was released by Gentosha on August 2, 2024. *
Publication background
Amid rapid changes in the social environment, such as advances in IT technology and the emergence of generative AI, businesses that meet the needs of the times are being born one after another, while old-fashioned industries and small and medium-sized enterprises are facing difficult business conditions. I am. We have decided to publish this book in the hope that it will help second- and third-generation business owners of declining industries, who find themselves in the same situation as the previous author, to survive this era of change.
Summary of this book
The author, who is the third generation of a driving school that has been running a driving school in Tokushima City for more than 60 years, has seen the number of students decrease year by year since joining the company in 2012, and has always felt the risk of bankruptcy. In order to survive, the company had no choice but to change unnecessary things while valuing its management foundation and corporate philosophy, and took the opportunity of assuming the position of president to carry out a number of reforms. This book is packed with tips on how to survive in the coming era by having a positive mindset that looks to the future while valuing the inherent value of a company.
Structure of this book
Chapter 1: Unstoppable shrinkage of market due to declining birthrate – harsh reality for the third generation president who inherited a driving school
Chapter 2: Carrying out management reforms by inheriting the ideals of our predecessors – What is “management based on philosophy and innovation” that only the third generation can do?
Chapter 3: Rebuild an existing business that has not changed for decades. Keep only the strengths of the business and update it to match the trends of the times.
Chapter 4: Shift to diversified management centered on driving schools. Take on new businesses that leverage the management base and create new pillars of earnings.
Chapter 5: Declining industries are at full throttle.If we do not become pessimistic in the face of adversity and work on reforms, even declining industries can be changed.
Book information
Title: Flying Driving School: The third generation president’s philosophy and innovative management
Author: Tsuguro Sokawa
Price: 1,760 yen (tax included)
Release date: August 2, 2024
Number of pages: 200 pages
ISBN-10 : 4344947312
ISBN-13 : 978-4344947313
Publisher: Gentosha
amazon: https://amzn.asia/d/4Q3ANio
Author profile
Shiro Sogawa
Hirosawa Driving School Co., Ltd. Representative Director
Think Three Co., Ltd. Representative Director
Representative Director of Next Generation Driving School Co-Creation Consortium (NDCC)
After graduating from a university in Tokyo, he worked at an advertising agency, and in 2012 became the director of his hometown Hirosawa Driving School. Based on his belief in giving form to his management philosophy, he undertook major organizational reforms in order to improve sluggish business performance and an annual turnover rate of over 40%. We have achieved top market share in the region by using videos to share our philosophy and improve engagement, abolish sales activities, and use videos and SNS to attract customers. We are also focusing on new businesses and are developing a wide range of businesses, including drone schools, video production, and traffic safety classes that utilize VR.
Starting in 2022, Hirofumi Shimomura has proposed this initiative, former Prime Minister Shinzo Abe and others have served as advisors, and he has been participating as a private expert in the Committee to Promote an Education-Oriented Nation, which is made up of more than 144 members.
Company Profile
Hirosawa Driving School is a company that aims to reduce the traffic accident fatality rate for novice drivers to zero, and is working to become an accident-free driving school by using VR created in-house, which goes beyond traditional traffic safety education.
Interview requests/contact information
Public Relations
Tel: 088-631-0321
Email: web@hirosawa-ds.com
URL: https://hirosawa-ds.com/contact.html