[daiya co.,ltd] -MEGOOD, a total beauty select shop directed by megbaby BEAUTY-‘s popular Korean brand “YEGG”, loved by idols, is now available! ! *daiya co.,ltd*
Press release: August 19, 2024
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-MEGOOD, a total beauty select shop directed by megbaby
BEAUTY-‘s popular Korean brand “YEGG”, loved by idols, is now available! ! Dia Corporation Co., Ltd. (Location: Shinjuku-ku, Tokyo)
MEGOOD, where megbaby (Representative Director: Yuichi Takano) tries cosmetics on his own skin and selects only those that he feels are really good.
We will start selling products from “YEGG”, a Korean brand born from BEAUTY in 2023, on Wednesday, August 21, 2024.
* ■“YEGG” brand overview*
YEGG, a much-talked-about brand that was born in South Korea in 2023 and whose knitted ribbon caps sold out in the blink of an eye upon its online shopping debut, has finally arrived in Japan.
Founded by former STYLE NANDA members, it has rapidly grown into a Korean brand that is attracting attention as an SNS brand.
A brand that pursues impromptu fun and brings back cute and adorable memories. We value [free expression] and [sensitivity born on the spot] and release new and innovative cute items one after another.
YEGG always develops items that become special points in daily life. “YEGG” captures the hearts of girls with attractive items
It is popular not only with Generation Z but also with customers in their 30s, and expectations are high for a Japanese boom with new and cute items.
ONLINE STORE: https://www.yegg.kr/
Instagram: @yegg.kr
* ■Reasons for popularity*
The ribbon beanie that was released last winter became popular in Asian countries as soon as it was released.
Beanies have become popular because they are thought to be an item that customers can easily use as a fashion item.
K-pop idols Le Sserafim Sakura Miyawaki and HyunA have been wearing it, making it even more popular.
(From Sakura Miyawaki’s Instagram)
megbaby wearing: Ribbon keyring / White (from megbaby Instagram) * ■MEGOOD BEAUTY “YEGG” sales products*
*The release of sales products may be delayed depending on delivery dates. The release date will be announced on the MEGOOD BEAUTY official website and official Instagram.
* ・Bikini T-shirt / White・Pink*
* ¥7,920 (tax included) *
An eye-catching piece with this season’s trendy bikini design. The BOX silhouette has the same body width and hem width, so it also enhances your style.
White is feminine and easy to wear, and hot pink is catchy and summery. A T-shirt that is easy to use and suitable for each occasion.
* ・YEGG GIRLS T-shirt / White・Black*
* ¥7,920 (tax included) *
A trend-like T-shirt with just the right amount of sweetness and a ballet-core graphic design.
The BOX silhouette has the same body width and hem width, so it enhances your style.
This piece has a design that is easy to match with both pants and skirt styles, making it a versatile item.
* ・Color ribbon keyring / Pink・Blue*
* ￥6,270 (tax included) *
* ・Ribbon keyring / White・Silver*
* ¥5,940 (tax included) *
You can use it as a smartphone charm, add it to your regular bag, or attach it to your sneaker laces for a modern style.
This item has many uses and allows you to create your own style to match your mood that day.
* ・Bit keyring / Pink*
* ¥6,930 (tax included) *
A charm with a unique design that will tickle your sense of fun. The stone logo and Bit go well together, making it a great presence just by attaching it to your bag.
The heart-shaped stone charm and pearl kinako are also cute.
* ・Color Pin / Pink・Blue・Green・Silver*
* ¥4,510 (tax included) *
An eye-catching ribbon pin with summer-like colored beads.
The ribbon charm snaps on tightly, making it catchy no matter where you wear it, and it can also be worn on the handle of a bag or the waist of the bottom for a modern look.
*・R Pin pin / Silver*
* ¥4,510 (tax included) *
A silver pin with a cute impression of a swaying sparkling stone ribbon. It’s a small ribbon, so it’s perfect for a pretty style.
* ［About MEGOOD BEAUTY］*
MEGOOD
BEAUTY is a total beauty select shop that carefully selects cosmetics that megbaby has purchased because of their proven value, and is also the brand name of the original cosmetics developed by megbaby. At the root of this is megbaby’s desire to “make many people beautiful and happy.”
ONLINE STORE: megood-beauty.com
Instagram: @megood__beauty
* [About megbaby]*
mgb skin founder & creative director.
She has had sensitive skin since childhood, and through modeling work, etc. While trying out cosmetics and beauty tools, I discovered Korean skin care. I met him and was impressed.
Gradually, products with ideal functionality, texture, and design were introduced.
Searching for own brands “MEGOOD BEAUTY” and “mgb skin”
Established “mgb baby”.
I went to Korea myself and confirmed it with my own skin.
While developing, we also maintain close communication with our followers. A D2C business that has grown its brand through
Pioneer. She is also the mother of one child.
Instagram:@_megbaby_