“Sake never ends” Yamamoto, a long-established sake brewery founded in 1909, and six up-and-coming artists w ill hold a limited-time collaboration project.

“Sake never ends” Yamamoto, a long-established sake brewery founded in 1909, and six up-and-coming artists will hold a limited-time collaboration project.
*Ueni Trading Co., Ltd.*
Press release: August 19, 2024
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“Sake never ends” Yamamoto, a long-established sake brewery founded in 1909, and six up-and-coming artists will hold a limited-time collaboration project.
*Artistic products released by Yamamoto Sake Brewery in Happo Town, Akita Prefecture, and 6 creators who are extremely popular among young people mainly on SNS*
Ueni Trading Co., Ltd. (President:
Mitsuki Miyakami) is a series project called “RE:SPECTACLES” that shows traditional Japanese culture from a new perspective through creations by up-and-coming artists.
The first event will be held from August 21, 2024 at Daimaru Matsuzakaya Department Stores in Nagoya, Osaka, and Tokyo.

By fusing “Yamamoto”, a Junmai Ginjo produced by Yamamoto Sake Brewery in Happo-cho, Akita Prefecture, with artwork created with the theme of “NEO:SAKE“, a new style of Japanese sake taste, we will address the issue of the lack of interest in Japanese sake among young people. We offer a new way to enjoy with a unique approach.
* Special page URL: * * https://respectacles.jp*

* How a completely new Japanese sake taste style “NEO:SAKE” was established* Sake consumption has continued to decline since peaking at 1.77 million kl in 1973, and has now fallen to less than a quarter. “RE:SPECTACLES”, co-sponsored by Ueni Trading Co., Ltd. and creative studio R11R, has launched the “NEO:SAKE” project with Yamamoto Sake Brewery as its first step in order to solve these social issues. We have developed original products with the statement “Sake never ends.” * “NEO:SAKE” charms you with the power of creation and art * Traditionally, sake bottles have been colored green or brown, but the “NEO:SAKE” series uses clear colors that are reminiscent of the clarity and coolness of sake.
In addition, this change in the bottle also reflects the desire for customers to enjoy the taste before it deteriorates.
For the first time, six creators with a total of approximately 1.32 million followers on social media created artwork and incorporated it into a completely original bottle and package design.

Another feature of the “NEO: SAKE” series is that it has been renovated as a highly designed art bottle, and can be enjoyed as an interior decoration after drinking.
In addition, Emi Shinozaki of “edenworks” created the flowers for this image visual.
We expressed the idea that not only can you enjoy Yamamoto Sake Brewery’s sake from a new perspective, but also that you can enjoy it as a wonderful interior decoration by reusing it as a flower vase or herbarium after drinking.
*A wide variety of sales product lineup*
From easy-to-handle mini bottles to original one-sho bottles that are only one in the world. We have prepared “NEO: SAKE” to meet customer needs. We also have a wide range of pop-up limited goods.
* ◼︎ NEO: SAKE (S size) *
Easy-to-handle 210ml mini bottles are available in different color variations to match the newly drawn illustrations.
The inside is filled with gin made by distilling Yamamoto’s sake lees. ¥4,400 (tax included)
Mini size, easy to drink and affordable. By displaying them side by side, you can enjoy a unified interior.
* ◼︎ NEO: SAKE (M size) *
Add color to your dining table with a label design that stands out with illustrations.
Delivered in just the right size, perfect for parties with family and friends or as a toast to a special occasion.
¥7,700 (tax included)
The most orthodox and classic design. This uses a gin bottle. This is the perfect bottle to enjoy the artwork limited to “NEO:SAKE”. ◼︎ NEO: SAKE (L size)
A special one-sho bottle with limited quantities painted by graphic artist Shiroi Hakuki. Get your one and only art bottle in the world. ¥77,000 (tax included)
With the theme of labelless, only line drawings are used for the labels. It is a luxurious design that stands out from the S.M size design, highlighting the one-of-a-kind painting by “Hakuki Shiroi”. * ◼︎ Aurora back reproduction original picture *
A special piece of art with a transparent aurora film on the back and high-definition UV print on the front.
¥165,000 (tax included)
By using aurora film, the appearance changes depending on the light.

The original reproduction is a limited quantity item.
Tickets will be sold on a first-come, first-served basis at the pop-up shop, and will be sold through a lottery at the online store. Delivery will take 1.5 to 2 months after the end of the Daimaru Tokyo store. For details, please refer to the sales page or contact the seller. * ◼︎ Original apparel goods (T-shirts, long T-shirts, sweatshirts) * A minimalist design typical of RE:SPECTACLES that can be used on a daily basis. By using holographic printing, which is consistent with this product theme, we have created a design that makes the artwork attractive and enjoyable. These items are normally sold at pop-up event venues. *Duration*
◼︎ Matsuzakaya Nagoya store
Event period: Wednesday, August 21, 2024 to Tuesday, August 27, 2024 Event time: 10:00-20:00
Access: Subway Meijo Line Yabacho Station, directly connected to underground passage (exits 5 and 6) / Subway Sakae Station, 5 minutes walk south from exit 16
◼︎ Daimaru Umeda store
Event period: September 4th (Wednesday) to September 10th (Tuesday), 2024 Event time: 10:00-20:00
Access: 1 minute walk from JR Osaka Station/6 minute walk from JR Kitashinchi Station
◼︎ Daimaru Tokyo store
Event period: September 17, 2024 (Tuesday) to October 1, 2024 (Tuesday) Event time: 10:00-20:00
Access: Immediately after exiting the Yaesu North Exit ticket gate of JR Tokyo Station
List of creators participating in “NEO:SAKE”
⬛︎Kou
An illustrator who depicts the coexistence of humans and demons. He is active mainly on SNS, and mainly works on CD jacket artwork, music video illustrations, etc.
⬛︎Sushio
Animator/Illustrator
[Participating works] Neon Genesis Evangelion/Kill la Kill character design and animation director/Promare animation director
⬛︎tamimoon
An artist who draws women with a focus on fashion.
Established illustration model agency “tamimoon” in February 2022. In the same year, he published his first art book “IDENTITY”.
⬛︎Nanami snow
pixel artist. He mainly depicts girls and landscapes, and is good at a style that has a somewhat nostalgic feel, as if it were a slice of everyday life. He has also produced many video works such as music videos using loop animation. We also sell apparel products and goods in collaboration with companies.
⬛︎Fugu
An up-and-coming creator who started working as an illustrator and animator while attending university, and has been working as a freelancer since 2024. Featuring a dignified composition and touch that squarely expresses “I like this kind of girl,” and a high resolution that lets you feel the characters’ inner feelings, they are rapidly gaining support, especially among young people. “Gakuen Idolmaster” series MV illustration, ZOZOTOWN collaboration project illustration, McDonald’s PR animation, “ILLUSTRATION”
2024″ and “VISIONS2025″ (Shoeisha), and is expanding his activities in various fields.
⬛︎Hakuki White
We aim to create an interactive work between the artist and the viewer through the act of the viewer or purchaser cutting out the work and attaching it as a sticker to familiar objects.
The image of the work, such as color and texture, is inspired by digital information, and the concept is that the work created through one’s own body has mass in the physical world, so the weight of the ink in the work becomes the title and price. Masu.
About Yamamoto Sake Brewery
Yamamoto Sake Brewery was founded in 1901 in Hachimori Village (now Happo Town), a fishing village on the Sea of Japan coast famous for Akita’s prefectural fish, sandfish fishing.

Affectionately known as “Shirataki,” in the early 1960s, Daiginjo was the first in the country to commercialize Daiginjo sake, which was offered to restaurants in Tokyo and Kobe and was well received. Since 2010, we have abolished Honjozo and Daiginjo, which require the addition of brewed alcohol, and have become Junmai Brewery, which only produces Junmai, Junmai Ginjo, and Junmai Daiginjo.

In addition to cultivating and polishing sake rice in-house, we also cultivate yeast in-house to produce high-value-added sake, and in 2023 we will open LABO, a cafe with a brewery attached.
and CAFE YAMAMOTO, a renovated old folk house that will be rented in 2024. Yamamoto opened and is now entertaining sake lovers visiting from Japan and abroad.

Yamamoto Sake Brewery Corporate Site: https://www.yamamoto-brewery.com
About edenworks
A creative studio that deals with flowers and plants, run by Emi Shinozaki. Adhering to the philosophy of “don’t throw away flowers, connect them to the future,” we use our unique sensibilities to bring out the potential of flowers and create creations that minimize flower loss. He creates a wide range of flower-related works, from store
decorations to window decorations, magazines, advertisements, commercials, and music videos.
Weekend-only flower shop “edenworks bedroom”, dried flower shop “EW.Pharmacy” Plant concept shop “conservatory by”
edenworks” and “ew.note,” a flower shop that connects flowers and people. In addition, in 2017, she announced the paper flower project “PAPER EDEN” in Milan, Italy.
He is also active as an artist both domestically and internationally, collaborating with brands and creating installations.

About Creative Studio R11R
A creative studio that has partnerships with over 900 up-and-coming creators (over 40 million followers), including “tamimoon”, which is extremely popular on SNS among people in their teens and 20s. With the motto of “Being the world’s most creative studio that believes in the talent of creators” for creators full of
individuality, talent, and potential, we continue to give “+1” to the value of the creations we create, and continue to provide creative support. We move the world forward and solve problems for companies and brands with the power of.
Creative Studio R11R Corporate Site: https://r11r.jp

About Ueni trade
A specialized trading company that handles brands such as watches, fashion goods, and fragrances. We have the number one market share (*) in the import and wholesale of overseas brand products.
Based on the experience and know-how we have cultivated as an import wholesaler, we are expanding our business as an authorized Japanese distributor and original brand. Bag brand “PELLE MORBIDA”
In addition to developing golf wear brands such as “Morvida” and “AQUA SAVON,”
We are developing a large number of brands with a wide range of business models, including acting as the sole agent in Japan for FairLiar. *According to our research

Ueni Trading Co., Ltd. Corporate site: https://www.ueni.co.jp What is “RE:SPECTACLES”?
A coined word using respect + spectacle + plural, it means treating co-creation and co-creation partners with respect, creating new product possibilities through art, and encountering spectacular sights that could not be seen by one person or company. This is a series type project.
With rebranding as our mission, we will create a completely new content experience by combining Japanese traditional culture and artwork. [Alcohol] [Sweets] [Tea] [Flowers] [Plates] [Kimono] Our efforts are wide-ranging, and are reborn with consistent output through planning.