Presented at Nikkei Corporate Branding Seminar
*Ageha Co., Ltd.*
Press release: August 19, 2024
Presented at Nikkei Corporate Branding Seminar
*What is corporate branding as a management strategy? Required empathy and engagement.*
Ageha Co., Ltd., which provides corporate branding support (Chuo-ku, Tokyo, President and CEO: Takehiro Minato, Securities code: 9330) Our company (hereinafter referred to as “our company”) will be speaking at the Nikkei Corporate Branding Seminar “What is corporate branding as a management strategy? Empathy and engagement required” to be held on Monday, August 26, 2024. Bell System 24 Holdings Co., Ltd., where we support the in-house penetration of corporate slogans. Mr. Yamanaka, Director of Brand Strategy Office, and Nukata, Executive Vice President of our company, will be speaking on the theme of rebranding.
■Seminar overview
Against the backdrop of the global ESG management trend, the way companies operate is being questioned. Corporate value creation is required in times of high uncertainty, such as changing relationships with stakeholders and the importance of non-financial information such as integrated reports. This is reflected in the fact that an increasing number of companies are formulating a “purpose” that indicates the reason for their existence and are promoting “human capital management.” What should top management do to promote a brand strategy that generates empathy and engagement and increases corporate value? We will explore the issue of corporate brand value through the latest research results on corporate image formation factors related to corporate brand management and case studies of companies working with partners.
■Speakers
* Mr. Yohei Yamanaka *
Bell System Co., Ltd. 24 Holdings
Director, Brand Strategy Office / Deputy Director, Innovation & Communication Science Research Institute
* Yasutoshi Nukata *
Ageha Co., Ltd.
Executive Vice President / Chief Brand Marketing Officer
■Event overview
・Date and time: Scheduled for Monday, August 26, 2024, 13:00-15:30 ・Participation fee: Free
・Venue: Nikkei Conference Room (Nikkei Building 6F)
Nikkei Building, 1-3-7 Otemachi, Chiyoda-ku, Tokyo 100-8066
・Sponsor: Nihon Keizai Shimbun Co., Ltd. Media Business
・Cooperation: Nikkei Advertising Research Institute
・Application: https://marketing.nikkei.com/seminar/000008.html
【Company Profile】
Company name: Ageha Co., Ltd.
Market: Tokyo Stock Exchange Growth Market (Stock code: 9330) Capital: 278.99 million yen (as of September 30, 2023)
Address: 3F Uniden Building, 2-12-7 Hatchobori, Chuo-ku, Tokyo 104-0032 Established: August 2001
Representative: Takehiro Minato, Representative Director and President Mission: Accompany the branding of as many companies as possible and make the Japanese business scene hot and fun!
Business content: General branding support
Support area: Corporate branding/Purpose branding/Inner branding Outer branding/Sustainability branding/Recruitment branding
Product/goods/service branding, etc.
We will support you as a partner that can provide all-in-one branding consultation, creative, and solutions.
URL: https://www.ageha.tv/