SB Foods Co., Ltd.
“S&B CRAFT CURRY” brand website released, featuring recipes supervised by 4 spice specialists, packed with the charm of new powder roux products
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SB Foods Co., Ltd. has released the brand website for “S&B CRAFT CURRY,” a powder roux that pursues the aroma of spices while meeting the needs for easy cooking of spiced curry, which was released on August 12. I did.
[Image 1: https://prtimes.jp/i/3092/740/resize/d3092-740-f733feb0b67edacb2842-0.jpg&s3=3092-740-57aba9f282c352725e5f2bea18ff1129-1469×720.jpg] Site overview
“S&B CRAFT CURRY” is a new powder roux that is made with a carefully selected blend that exudes the deliciousness of spices. This site features recommended recipes and interviews using “S&B CRAFT CURRY” by experts who are familiar with spice dishes, and introduces the appeal of the product and how to enjoy it.
▼“S&B CRAFT CURRY” brand site
https://www.sbfoods.co.jp/craftcurry/
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Introduction of each content
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≪Product introduction≫
We will introduce our commitment to creating a “fragrance of spices” using a variety of spices, along with the manufacturing method of our products.
Powder roux dissolves easily and can be easily prepared in the same way as regular curry. We will show you how easy it is to prepare powder roux along with a video of a cooking scene using a frying pan. ≪Supervised by a spice specialist! Special recipe≫
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Introducing original recipes using “S&B CRAFT CURRY” by four spice cooking experts.
In September, we also plan to publish an interview with an expert discussing the appeal of spiced dishes.
-Spice Specialist-
・Shunsuke Inada, executive chef of Eric South (South Indian cuisine specialty restaurant)
・Spice cooking expert Monko Ichijo
・SPiCE Cafe owner Kazuki Ito
・Gospelers Kaoru Kurosawa
≪Arrangement recipe≫
Introducing the official arrangement recipe for “S&B CRAFT CURRY” proposed by our company.
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-Recipe-
・Biriyani: A recipe that can be made in a rice cooker. powder roux spy The soup gives it an authentic taste.
・Tandoori chicken: Just marinate and grill 3 ingredients.
It’s a simple recipe. Recommended for leisure activities such as BBQ.
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≪Side dish recipe≫
Introducing garnish recipes that are perfect for menus centered around “S&B CRAFT CURRY.”
-An example of a recipe-
– Stir-fried vermicelli with garam masala: A simple recipe made with vermicelli, canned tuna, and chives that will whet your appetite with the flavor of spices.
・Garlic-scented exhausted broccoli: A recommended dish that can be easily prepared in the microwave using frozen broccoli.
Introducing the special recipe supervisor
Shunsuke Inada: Executive Chef, Eric South (South Indian Cuisine Specialty Restaurant)
As the executive chef of Eric South, a restaurant specializing in South Indian cuisine with 12 stores nationwide, I helped develop the menu.
Let’s go.
[Image 7: https://prtimes.jp/i/3092/740/resize/d3092-740-f581ba453fd81654637d-6.jpg&s3=3092-740-b277339c7800586980019be5b55afd36-523×212.jpg] ≪Recommended recipe≫ Kofta curry (meat dumpling curry)
Curry was eaten as a treat in India. You can easily make spicy meatballs by mixing powder roux with ground meat.
Monko Ichijo: Spice cooking researcher
The spice and curry cooking class “Spice Life” that he runs is very popular. I eat over 800 curries a year.
[Image 8: https://prtimes.jp/i/3092/740/resize/d3092-740-2b6c8994e494b35ad91c-7.jpg&s3=3092-740-2df8b2362d2ae5c5dcba211b64ddc304-514×206.jpg] ≪Recommended recipe≫ Mackerel and tomato curry
A quick curry that only takes 3 minutes to heat. A spicy powder roux softens the fish odor.
Kazuki Ito: Owner of SPiCE Cafe
A chef who has traveled to 48 countries around the world. He is the owner of the curry restaurant “SPiCE Cafe” and the Sri Lankan restaurant “HOPPERS”.
[Image 9: https://prtimes.jp/i/3092/740/resize/d3092-740-fb9c9aef2778da524749-8.jpg&s3=3092-740-984acec50f6951e46dfb19b2054d933b-512×214.jpg] ≪Recommended recipe≫ Spiced spare ribs
Spare ribs that have an authentic taste with just a few ingredients. You can enjoy the gradation of flavors by frying in a frying pan until browned.
Kaoru Kurosawa: Gospellers
Member of the vocal group “Gospelers”. He is famous as a curry enthusiast who travels all over the country and even has his own recipes.
Abundant.
[Image 10: https://prtimes.jp/i/3092/740/resize/d3092-740-2030551303f00a75485b-9.jpg&s3=3092-740-efe5e1030240373601e8d12f208e3490-535×214.jpg] ≪Recommended recipe≫ Spicy shrimp chili
The aroma of sesame oil and spices goes perfectly together! This is a time-saving recipe that can be completed in no time when you want something more.
About the new product “S&B CRAFT CURRY”
[Image 11: https://prtimes.jp/i/3092/740/resize/d3092-740-ce150e2161c624d61a2d-10.jpg&s3=3092-740-40dbefba4e9d261f3b824b8fa28730c3-2205×1503.jpg] “The art of spices in pursuit of aroma”
We brought together our technology and knowledge regarding spices and used our unique blending and processing techniques to combine carefully selected ingredients. We are particular about the aroma of spices, and offer new deliciousness that allows you to enjoy the taste, aroma, and texture of spice ingredients. From the moment you put it in your mouth to the lingering aftertaste, you can enjoy the aroma of spices, the vivid aroma, the richness of the high-temperature roasted onions, and the umami of the chicken and tomatoes.
[Image 12: https://prtimes.jp/i/3092/740/resize/d3092-740-8e0739da9b854a429e07-11.jpg&s3=3092-740-a81200a842b9ab23af39113d2c0cee2f-1083×158.jpg] ▼News release regarding new release of “S&B CRAFT CURRY”
https://www.sbfoods.co.jp/company/newsrelease/2024/ojuflj0000000ujv-att/240723_03_craftcurry.pdf SB Foods’ unique patented technology “Powder roux manufacturing method”
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The base roux is made from a material that becomes delicious when heated, and then roughly cut.
After that, it is finely chopped and made into a powder while adding ingredients that taste better without heat. Compared to solid roux, this manufacturing method uses less fat and flour, so the aroma of the spices, richness of the ingredients, and flavor stand out.
▼Powder Roux General Site
https://www.sbfoods.co.jp/brand/special/powderroux/
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This article has been partially generated with the assistance of AI.